Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 87

Branding Gen Z Pharmaceutical Health 87

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV.

Advertising 115

Advertising Advertisers Retail Copywriting 115

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Processing.

Retail 116

Retail Advertising Advertisers Price 116

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Thats according to Australians interviewed for The 2025 Sprout Social Index.

Influencer Marketing 97

Influencer Marketing Marketing Marketers User-Generated 97

Martech

JANUARY 3, 2025

Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas. billion in 2025, up 14.2% to reach $9.29 year over year. Processing.

Influencer Marketing 120

Influencer Marketing Marketing Marketers Analytics 120

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 17.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 67

Advertising Advertisers Law User-Generated 67

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

SmartBrief - Marketing

DECEMBER 30, 2024

While the NFL season isn’t over and it’s still a few weeks before it’s determined who will play in the 2025 Super Bowl on Feb. And since marketers are all about promotion, many have already announced that they will advertise in the 2025 Super Bowl. 9, adland already has its matchups.

Advertisers 111

Advertisers Advertising Promotion Branding 111

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Ads are also popping up in Googles AI Mode, so your brand can appear right when people explore their options. The event made it clear that AI isnt just an assistant anymore.

Transform 78

Transform Analytics Marketing Marketers 78

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube stats for business Ready to build your brand on YouTube? Test various ad lengths, formats, and types to see what works best for your brand. billion in Q4.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs. What’s next.

Food 85

Food User-Generated Advertisers Advertising 85

Buffer Marketing

MAY 5, 2025

Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.  💡 New to advertising on Facebook?

Advertising 85

Advertising Advertisers Analytics Product 85

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? The post Make 2025 the year your video creative shines appeared first on MarTech. A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Save your spot here !

Advertising 115

Advertising Advertisers Whitepaper Branding 115

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 89

Gen Z Millennials Social Media Marketing User-Generated 89

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Use the same logo and username across social media platforms to improve your brand recall. Your brand’s content should give off the same vibe.

SEO 100

SEO Real Estate User-Generated Promotion 100

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Email: Business email address Sign me up! Processing.

Advertising 86

Advertising Advertisers Performance Marketing Branding 86

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 126

Influencer Marketing Place Analytics Advertising 126

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. For instance, nurturing leads through email and expanding profitable advertising campaigns is a better use of resources than trying to go viral on TikTok when you dont have a following.

Energy 77

Energy Marketing Marketers SEO 77

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value. Brands that prove their worth inspire customers to trust them even more. It’s the reason a brand exists.

Branding 90

Branding Customer loyalty Price Communications 90

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Martech

APRIL 28, 2025

CTV is expected to grow another 13% in 2025 to reach $26.6 That will put CTV firmly ahead of online video, with CTV ad spend in 2025 projected to be 43% larger than online video ($18.6 These advancements have made investing their ad dollars significantly easier for brands of all sizes. Email: Business email address Sign me up!

Video Marketing 94

Video Marketing Pharmaceutical Retail Advertising 94

illumin

MAY 15, 2025

Here are some tips to advertise effectively. billion in 2025 and reach around USD 26.47 Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. billion by 2034. Consider geotargeting options when running your campaigns.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. As a social media platform designed for professional networking, LinkedIn offers a unique environment for brands. The remaining 1.6%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 89

Branding Health Education User-Generated 89

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

DirectMail2.0

JANUARY 8, 2025

Tactile, Sensory, and Interactive Discount Offered: 4% Registration Period: December 15, 2024 July 31, 2025 Promotion Period: February 1, 2025 July 31, 2025 Description and Requirements: This promotion encourages mailers to enhance customer engagement through sensory and interactive mail pieces.

Promotion 59

Promotion Direct Mail Advertising Advertisers 59

illumin

FEBRUARY 19, 2025

Attracting new app users can be difficult for even the most successful brands. But some brands are doing this with massive success. Leverage loyalty Customer loyalty is king in 2025. Customers are 72% more likely to recommend brands with strong loyalty programs and this includes app users. Follow @illuminHQ

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. For example, it presents unique discount codes or advertisements based on previous orders, customer preferences, location and more. Processing.

B2C 81

B2C User-Generated Marketing Marketers 81

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Dig deeper: 2025 predictions for top B2B paid media channels 2. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Job function. Dig deeper: Mar keting on LinkedIn : What you need to know 4.

Advertising 82

Advertising Advertisers User-Generated Food 82

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

Food 117

Food User-Generated Advertisers Advertising 117

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 111

Branding Finance Fashion Health 111

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Neo says, Its easy and tempting to throw money into social channels because theyre popular among other big brands.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128