The CMO Survey

MAY 20, 2025

The post The Top Challenges Facing Senior Marketers in 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Martech

APRIL 3, 2025

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. ” Yet, they’re not entirely surprising if you follow research about the CMO role. ” You heard right. .”

CMO 97

CMO Analytics Communications Management 97

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Gen Z 115

Gen Z Whitepaper Social Media Marketing User-Generated 115

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. What Bold Looks Like in 2025: Storytelling Over Features: Stop selling products, and start selling outcomes. Theyre done with sales fluff.

Transform 74

Transform Thought Leadership CMO Marketing 74

Martech

FEBRUARY 14, 2025

Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Your CMO dashboard means nothing if sales and finance see different numbers. In 2025, the right questions cut straight to reality. Reality looks different.

Finance 112

Finance Transform Customer Journey Customer Acquisition 112

Martech

OCTOBER 10, 2024

Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report. Why Juliette thinks authenticity will be a focal point for marketers in 2025. and Australia about their spending priorities.

CMO 129

CMO Marketing Automation Platform Marketing Marketers 129

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities. to marketing on average.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Well, smart CMO, what would happen to your email revenue if you did invest?

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

SmartBrief - Marketing

MARCH 24, 2025

No one understands this better than Alex Craddock, Citi chief marketing officer, who shared his insights at the 2025 ANA/AEF Future of Marketing Leadership event. The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief. And, that comes from brand culture.

CMO 73

CMO Transform Communications Price 73

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. One CMO reduced her martech spend by 40% and saw lead quality improve.

Transform 126

Transform CMO Marketing Marketers 126

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

The CMO Survey

MARCH 31, 2025

The post Spring 2025 appeared first on The CMO Survey.

CMO 130

CMO 130

The CMO Survey

DECEMBER 23, 2024

The post Investimentos em Marketing Devem Crescer em 2025, Revela The CMO Survey appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. About a year ago, a CEO introduced me to his team with a Venn diagram. Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders.

Finance 117

Finance Marketing Marketers CMO 117

The CMO Survey

JANUARY 2, 2025

The post 8 Mega-Trends That Matter For Marketing In 2025 appeared first on The CMO Survey.

CMO 133

CMO Marketing Marketers 133

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team.

Marketing 130

Marketing Marketers CMO Communications 130

Set Up

JUNE 24, 2025

Marketers in 2025 are navigating constant pressure and change, asking cross-industry questions about brand equity, AI, consumer behavior, outsourcing, and more. Just check out our CMO Spotlight interviews. Take the 2025 Marketing Relationship Survey The answers are simple and boil down to clarity, capability, and connection.

CMO 52

CMO Health Marketing Marketers 52

The Drum

JUNE 16, 2025

McKinsey’s CMO Growth Research Survey finds confusion in the C-suite about the remit of marketing departments. Consulting giant McKinsey has kicked off its agenda for the 2025 Cannes Lions festival with the launch of a report scrutinizing the relationship between chief marketing officers (CMOs) and chief executive officers (CEOs).

CMO 76

CMO Marketing Marketers 76

Marketing Insider Group

MARCH 17, 2025

How to Spend Your Marketing Budget This Year If you want to maximize your marketing dollars in 2025 (and beyond), heres where you should be focusing your investments. And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co.

User-Generated 57

User-Generated Influencer Marketing SEO Marketing 57

Martech

JANUARY 27, 2025

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. As we move into 2025, it will be important to wrap our collective heads around facts that some may not like but that no one can dispute.

Non-Profit 104

Non-Profit CMO Analytics Market Research 104

OnDemand CMO

JANUARY 10, 2025

As the new year unfolds, one thing is crystal clear: 2025 is not the year for hesitation. The companies that win in 2025 will be the ones that can speak directly to the needs, desires, and pain points of their ideal audience. What Bold Looks Like in 2025: Point-of-View (POV) Content : Dont just regurgitate industry trends.

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Set Up

APRIL 1, 2025

This tension resonates with Catherine LaCour, CMO at Blackbaud, who sees personalization as a powerful lever, but not one without risks. The future belongs to teams who adapt to AI while investing in human elements like curiosity, connection, and inspiration. Is it manipulative to use your own data to target you?

CMO 59

CMO Copywriting Shipping Analytics 59

Power Digital Marketing

JUNE 18, 2025

If 2020 was the tipping point for digital grocery, 2025 is the year it became mandatory. The brands winning in 2025 aren’t louder. CMO Takeaway: Retail Media is Not Optional In food & beverage, DTC isn’t the answer —it’s the exception. Food and beverage brands are no longer dabbling in digital—they’re doubling down.

Food 52

Food Retail Shoppers Shopper Market 52

Sprout Social

OCTOBER 11, 2024

As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. As you plan your 2025 social media strategy, consider how the growing influence of women’s sports and diverse athletes could complement your brand (even in the most unexpected ways).

Transform 92

Transform Fashion Gen Z Food 92

The Drum

JUNE 4, 2025

If you can be the CMO who figures this out in 2025, that could put you years ahead of the competition,” he said. By 2026, every company, every large enterprise, will have a line item in their budget that says ‘AI visibility.’ Read more here

CMO 78

CMO Customer Journey Customer Marketers 78

Set Up

JUNE 16, 2025

We recently spoke with the CMO of Blackbaud about the rise of AI , Founder + CEO of MONPURE about the evolution of the beauty industry , and Co-Founder of BLK & BOLD about community in the beverage industry. . ©2025 MIMEDX Group, Inc. HELIOGEN and MIMEDX are trademarks of MIMEDX Group, Inc. All Rights Reserved.

Health 52

Health Marketing Marketers CMO 52

Martech

MAY 12, 2025

of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement. of company revenue.

CMO 82

CMO Marketing Marketers Price 82

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. MarTech’s State of Your Stack Survey. MarTech Survey: 65.7%

Transform 68

Transform CMO Marketing Marketers 68

The CMO Survey

JANUARY 3, 2025

The post Marketing And Housing Trends To Watch For 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. I've said this earlier in my, I did do a 2025 trends post and I've said this a lot.

CMO 65

CMO Marketing Marketers Transform 65

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% He presented live on this subject and others at the Gartner Marketing Symposium/Xpo, June 2-4, 2025, in Denver, CO. Email: See terms.

Transform 94

Transform Price CMO eCommerce 94

Sprout Social

JANUARY 9, 2025

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Gartner estimates that by the end of 2025, at least 30% of generative AI projects will be abandoned for a multitude of reasonsranging from lack of value to poor risk controls. I’m always trying to see what’s possible.

User-Generated 106

User-Generated Marketing Marketers CMO 106

The CMO Survey

JANUARY 17, 2025

The post Opinion: From AI to Retail Media 10 Trends for 2025 appeared first on The CMO Survey.

Retail 100

Retail CMO 100

Hubspot Marketing

JUNE 30, 2025

A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Management 107

Management Inbound Marketing Marketing Marketers 107