Martech

DECEMBER 17, 2024

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. Rethinking copywriting. Adapt email content and copywriting strategies using data and insights. When Gmail introduced tabs, it initially cut click-through rates.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Martech

JANUARY 21, 2025

Creative Power: The visionary artist Creativity is no longer limited to design teams or copywriters. Why it’s critical to be a Positionless Marketer in 2025 To meet the expectations and demands of consumers, marketers need to respond in real time.

Transform 117

Transform Copywriting Entertainment Marketers 117

The Drum

JUNE 11, 2025

That notion lies at the heart of a striking new campaign created by FCB Chicago to promote The Drum Awards Festival 2025, a global celebration of marketing excellence across 11 major disciplines, including advertising, media, digital experience, social, PR and design.

Copywriting 80

Copywriting PR Advertising Advertisers 80

illumin

JANUARY 21, 2025

billion by 2025. The US is also the largest travel purchaser, expecting to generate $224 billion in annual revenue by 2025 23.4% Top 3 travel industry trends for 2025 There are several key industry trends to consider going into 2025, but these three trends will have the biggest impact on travel sellers this year.

Copywriting 59

Copywriting Advertising Advertisers Global Marketing 59

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Example Instead of a 30-minute webinar covering 5 tips to improve your digital ads, offer a focused, actionable topic: Specific webinar: 5 copywriting hacks to double your conversion rates. Top-of-funnel (TOFU): Build awareness.

Manufacturing 120

Manufacturing Copywriting Education Content Marketing 120

Hubspot Marketing

FEBRUARY 18, 2025

Joseph Sugarman, author of The Adweek Copywriting Handbook , calls this creating a slippery slide. Your unique writing style and tone of voice isnt just about making your newsletter sound good its about keeping readers engaged from the first sentence to the last.

Entertainment 97

Entertainment Key Performance Indicator Retail Copywriting 97

Litmus

DECEMBER 2, 2024

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Personalize campaigns The post Unlock Email Campaign Potential: Proven Strategies for 2025 appeared first on Litmus. No matter what, keep it short and sweet.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

MARCH 14, 2025

This document should clarify for everyone involved copywriters, designers, developers, marketers all the aspects of the project, the goals, and even the timeline. Lets use the campaign brief for HubSpots 2025 State of Marketing report as an example. Marketing briefs help solve any misunderstandings before you get to work.

Marketers 101

Marketers Copywriting Marketing Communications 101

Hubspot Marketing

FEBRUARY 4, 2025

Table of Contents Facebook Ad Anatomy in 2025 Tips for Mastering Your Facebook Ad Anatomy 5 Facebook Ads That Hit the Mark Take (Facebook Ad)vantage in 2025 Facebook Ad Anatomy in 2025 In 2025, there are two main types of Facebook Ads in-feed and right-column ads. This is where your conversion copywriting skills come in.

Real Estate 110

Real Estate Logistics Energy Retail 110

Set Up

APRIL 1, 2025

Thats hyper-personalization at work and AI now helps brands analyze tons of data in real time, crafting messages and offers tailored specifically to your interests. — Sharon Carothers | Managing Director | SensisHealth AI-driven personalization is everywhere in 2025. Is it manipulative to use your own data to target you?

CMO 59

CMO Copywriting Shipping Analytics 59

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. Takeaway : Strategic partnerships dont dilute your missionthey amplify it.

Social Media Marketing 121

Social Media Marketing Transform Marketers Marketing 121

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Education 87

Hubspot Marketing

MAY 13, 2025

In our 2025 State of Marketing report , 57% of marketers surveyed plan to maintain or increase their investment in Reddit, and 8% plan to start using it for the first time. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

Copywriting 72

Copywriting Marketers Marketing User-Generated 72

Buffer Marketing

APRIL 22, 2025

View this post on Instagram A post shared by Vibha Sree (@vibhasree_) 💡 Related reading : How to Find Unlimited Content Ideas for Social Media in 2025 🗒️ Video script Jotting down some rough pointers on your opening sentence and the subtopics you want to cover is a good idea. How do you make your hooks more enticing?

Video Marketing 76

Video Marketing Social Media Marketing Marketers Marketing 76

Martech

MARCH 31, 2025

AI-powered copywriting, image creation and automated email drafting were groundbreaking a few years ago, but they are available in nearly every software suite today. If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold.

Transform 101

Transform Copywriting User-Generated Price 101

Hubspot Marketing

MAY 20, 2025

And the vast majority of marketers responding to our 2025 Marketing Trends Survey say that AI is making a significant impact on their work, to the tune of nearly 80%. ChatGPT alone is responsible for millions of conversations every day. With that in mind, youre probably already using AI and doing so feeling pretty good about job security.

Thought Leadership 109

Thought Leadership Energy User-Generated Copywriting 109

Litmus

DECEMBER 13, 2024

In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task. This includes everything from copywriting and email design to email segmentation and testing. This includes everything from copywriting and email design to email segmentation and testing.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. 14 min read Ahh, the funnel. Get started with a free 14-day trial today.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. — Jerry Dischler (@jdischler) February 1, 2025 Dischler claims thats not a hallucination, but this is quibbling. It makes teams faster and more agile. Bada news: not everyone thinks it's as grate.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Exposure Ninja

JUNE 13, 2025

Pay-per-click (PPC) still works really well in 2025. Ad Copywriting : Compelling copy that drives clicks. For example, we won a 2025 UK Paid Media Award for our high ROI lead-nurturing work with Age Care Bathrooms. But it only works well if you know what you’re doing. That’s where an experienced PPC agency comes in.

Price 52

Price Copywriting Communications eCommerce 52

Hubspot Marketing

OCTOBER 21, 2024

According to the Class of 2025 Big Dreams, Bigger Challenges Report from Handshake , 63% of upcoming graduates revealed that competition for employment contributes to feelings of pessimism. Copywriting? If anything, anxieties have heightened, making Gen Z’s race to the finish line even more frenzied. You pick something from the menu.

Gen Z 103

Gen Z Copywriting Influencer Marketing Education 103

Buffer Marketing

JANUARY 15, 2024

Good B2B content builds a unique brand voice Rachael Pilcher , a freelance B2B SaaS conversion copywriter, thinks great B2B content has a unique brand voice.    Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025.

Copywriting 138

Copywriting PR SEO Content Marketing 138

AWeber

MAY 31, 2024

billion – estimated number of daily email users by 2025. AWeber 94% of small businesses write their own marketing emails instead of outsourcing their copywriting. AWeber 94% of small businesses write their own marketing emails instead of outsourcing their copywriting. Statista 4.6 times higher than other emails. minutes to read.

Copywriting 98

Copywriting Shoppers Email Marketing User-Generated 98

Customers.ai

SEPTEMBER 17, 2024

Don’t forget, now that generative AI like ChatGPT has entered the marketing scene, there’s a new AI email marketing copywriter on your team. A/B Testing : AI-powered email copywriting tools can conduct A/B tests on different versions of email copy to determine which performs better. We’ll get more into that later.

Copywriting 52

Copywriting Email Marketing Outbound Marketing Communications 52

Sprout Social

JUNE 11, 2024

It supports recruitment Starting in 2025, there’ll be fewer high school graduates in the United States, a trend known as the enrollment cliff. These roles mimic the responsibilities of the college’s professional staff, including copywriting, video production, photography and graphic design. This isn’t your average internship.

Education 137

Education Transform Copywriting Communications 137

Backlinko

MAY 12, 2025

Lets say youre part of an in-house marketing team working with an external copywriter. Further reading: 21+ Proven Strategies to Promote Your Blog in 2025 Get Help from a Dedicated Social Media Concierge If youd rather outsource some of your social media tasks to a pro, SocialBee offers concierge services.

Management 59

Management CRM Price Analytics 59

Buffer Marketing

MARCH 12, 2025

As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 ” right away for potential customers and use copywriting formulas to your advantage Don’t bury the offer (like a discount code) in an ad’s caption. Average Instagram cost per click (CPC) $1.36

Advertising 112

Advertising Advertisers Management Logistics 112

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). In the example below, the company uses a landing page to promote its Inspire 2025 conference. B - Strong copywriting that describes your offer and benefits in as few words as possible. Landing pages can be any length.

Whitepaper 105

Whitepaper Copywriting eBook User-Generated 105

Digital Marketer

OCTOBER 24, 2022

will be fully remote by 2025. In addition to the above, as a digital marketer, you might also have to be across the basics of: Search engine optimization Email marketing Influencer marketing Copywriting Data analysis Video marketing … and more. But these roles don’t look the way they used to. million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketers Marketing 81

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. billion by 2025. (Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Backlinko

JANUARY 8, 2024

billion 2025* 38.36 Additionally, the same study by Headliner revealed podcasters are using AI in the following ways: Image generation Social media help Transcription Copywriting (eg. Turns out, it’s an over 23 billion dollar industry as of 2023 , but this growth is projected to increase to over 100 billion before 2030.

Entertainment 122

Entertainment User-Generated Affiliate Marketing Advertising 122

Hubspot Marketing

OCTOBER 24, 2023

15 Examples of Machine Learning and Marketing Forrester forecasts that nearly 100% of enterprises will be implementing some form of AI by 2025. This copywriting assistant helps businesses scale their content production efforts and save precious time. Two more years to go, but numerous companies have already successfully adopted AI.

User-Generated 135

User-Generated Price Retail Marketers 135

Buffer Marketing

JANUARY 15, 2024

Good B2B content builds a unique brand voice Rachael Pilcher , a freelance B2B SaaS conversion copywriter, thinks great B2B content has a unique brand voice.    Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025.

Copywriting 87

Copywriting PR SEO Content Marketing 87

Animalz blog

MARCH 13, 2025

So I think you should like bookmark, you know, three big campaigns for 2025, but you should only be focusing on the one that you’re gonna launch in March, or, you know, three months from now, you shouldn’t be [00:10:00] thinking about the one you’re gonna do this summer yet.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9 and and 45:08 soon to be dm2 do.ai

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Duct Tape Marketing

AUGUST 8, 2019

For example, if I needed a copywriter, there are recommended providers for that. This drove him to create the Michael Quinn Agency with the mission to help 300 small business owners revolutionize their business growth by 2025 using online marketing. His current team includes a PPC specialist, web developer, and marketing assistant.

Marketers 66

Marketers Marketing Price SEO 66

Sprout Social

APRIL 6, 2023

Make sure to invite copywriting teams into the process to set clear guidelines and a consistent voice for your chatbot. billion by 2025. To let customers know they are talking to a bot, many brands also choose to give their bot a name. This gives them the opportunity to be transparent with customers while fostering a friendly tone.

Marketers 98

Marketers User-Generated Marketing Gen Z 98