Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech.

Retail 112

Retail Shoppers Digital Marketing Whitepaper 112

Buffer Marketing

FEBRUARY 18, 2025

So, let’s dive into the events you’ll want on your calendar for 2025. What to expect: Sessions on content marketing, platform algorithms, and engagement strategies to drive conversions. Interactive workshops on influencer marketing, agency growth, and AI in social media.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.

Influencer Marketing 97

Influencer Marketing Marketing Marketers User-Generated 97

Martech

MAY 12, 2025

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming. year-over-year, and engagement metrics improved alongside them.

Digital Marketing 87

Digital Marketing Marketing Marketers Whitepaper 87

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Experts’ tips for bringing your Facebook Page into 2025 We connected with dozens of social marketers for their top tips to modernize your Facebook Page strategy.

Analytics 114

Analytics User-Generated Social Media Marketing Management 114

Hootsuite

NOVEMBER 7, 2024

Source: Hootsuite Social Media Consumer Report How to build brand loyalty through digital marketing As you saw in the brand loyalty pyramid, customers become truly passionate about and loyal to a brand when they feel like they have a relationship with that brand. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. What Is the Best Digital Marketing Strategy for Financial Services?

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Sprout Social

APRIL 28, 2025

million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Foundation Marketings analysis of Reddit stats revealed that: Titles with 60-80 characters did best and earned more upvotes. Here are some key Reddit traffic and behavior numbers: 97.2

Branding 86

Branding Gen Z Pharmaceutical Health 86

Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. The post 2025 will redefine loyalty. Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. Heres what that means for brands.

Whitepaper 82

Whitepaper Gen Z Digital Marketing Branding 82

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Organic visibility is the gold standard of digital marketing. With all of that being said, heres how you can boost your organic visibility in 2025 and why it matters more than ever. But in 2025, its not about quantity its about quality.

PR 71

PR SEO User-Generated Digital Marketing 71

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. You want people to feel comfy, right?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 68

Advertising Advertisers Law User-Generated 68

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 109

Retail eCommerce Transform Digital Marketing 109

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Martech

APRIL 18, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. The 2025 AMA Marketing Skills Report identifies the skills marketers need to thrive today and in the future. Click to enlarge. Processing.

Marketing 64

Marketing Marketers Analytics Digital Marketing 64

Martech

FEBRUARY 10, 2025

Looking ahead: The case for change in 2025 The industry stands at a pivotal moment. Dig deeper: Is the digital marketing grass really greener in walled gardens? The post How to tackle ad fraud in 2025 appeared first on MarTech. Hold partners accountable. The opportunity is clear lets not leave billions on the table.

Advertisers 86

Advertisers Advertising Education Communications 86

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. blocklist providers.

Law 130

Law User-Generated Email Marketing Education 130

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper 87

Whitepaper Digital Marketing Marketing Marketers 87

Vertical Response

MAY 12, 2025

Need the best sizes for social media images in 2025? Introduction to Social Media Image Sizes In the ever-evolving world of digital marketing, social media image sizes play a crucial role in the visibility and engagement of your brand. X/Twitter Image Sizes for 2025 Optimizing images on X/Twitter ensures clarity and engagement.

Digital Marketing 52

Digital Marketing Branding Social Media Marketing Event Marketing 52

Exposure Ninja

APRIL 22, 2025

But what exactly makes a B2B landing page genuinely effective in 2025? For marketing directors under pressure to demonstrate efficient growth, landing page optimisation offers one of the highest leverage activities available. The post How To Create High Converting B2B Landing Pages in 2025 appeared first on Exposure Ninja.

Customer Acquisition 52

Customer Acquisition SEO Price Communications 52

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. ” Dig deeper: The email marketer’s guide to effective marketing automation 3.

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. No, it's not a miracle—it's just another session you'll find from Content & Beyond 2025.

Gen Z 52

Gen Z Energy Marketing Marketers 52

illumin

JANUARY 21, 2025

billion by 2025. The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. The US is also the largest travel purchaser, expecting to generate $224 billion in annual revenue by 2025 23.4% of the global market.

Copywriting 59

Copywriting Advertising Advertisers Global Marketing 59

Customers.ai

NOVEMBER 25, 2024

As ecommerce and digital marketing continue to push boundaries, tracking tools are keeping pace with innovative features and advancements. Advance your marketing performance with Sales Outreach School , a free tutorial and training area for sales pros and marketers. Here’s what’s on the horizon: 1.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

APRIL 28, 2025

Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. How can traditional industries speak authentically to both and honor decades of expertise while embracing digital innovation? The potential is enormous.

Transform 114

Transform Gen Z Manufacturing Millennials 114

Set Up

APRIL 8, 2025

With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketing Marketers 59

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Get the daily newsletter digital marketers rely on.

Transform 121

Transform Global Marketing Retail Marketing 121

Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. This means brands have less control over how their content is displayed and interpreted.

Transform 126

Transform User-Generated SEO Branding 126

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Advertising 78

Advertising Advertisers Health User-Generated 78

Exposure Ninja

MAY 2, 2025

Download my free copy Why GEO Matters in 2025 and Beyond Gartner recently predicted that search engine volume could drop by 25% by 2026. The post How to Create a GEO Strategy for 2025 appeared first on Exposure Ninja. The reason? Generative AI.

PR 52

PR User-Generated SEO Thought Leadership 52

Vertical Response

APRIL 25, 2025

High ROI Email marketing is renowned for its high return on investment (ROI), with businesses often seeing a return of $36 for every $1 spent. Its affordability makes it one of the most cost-effective digital marketing channels, contributing significantly to email marketing revenue. Want More Tips?

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52