SmartBrief - Marketing

NOVEMBER 19, 2024

Looking ahead, 2025 will be a year of “hype” normalization. A combination of these and other strategies will help marketers do their best job building brands and driving growth. Bloomberg Intelligence estimated the generative AI market at $40 billion in 2022, growing to $1.3 trillion by 2032.

User-Generated

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Digital Marketing

Buffer Marketing

FEBRUARY 18, 2025

So, let’s dive into the events you’ll want on your calendar for 2025. What to expect: Sessions on content marketing, platform algorithms, and engagement strategies to drive conversions. Interactive workshops on influencer marketing, agency growth, and AI in social media.

Social Media Marketing

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Organic visibility is the gold standard of digital marketing. With all of that being said, heres how you can boost your organic visibility in 2025 and why it matters more than ever. But in 2025, its not about quantity its about quality.

PR

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.

Influencer Marketing

Martech

JANUARY 3, 2025

Last year was the first year ad spend on digital video was projected higher than linear TV. Heres how this shift will affect viewers and advertisers in 2025. The post CTV takeover: 2025 predictions appeared first on MarTech. These innovations unlock smarter, safer, and more measurable campaigns that deliver greater results.

Advertisers

Hootsuite

NOVEMBER 7, 2024

Source: Hootsuite Social Media Consumer Report How to build brand loyalty through digital marketing As you saw in the brand loyalty pyramid, customers become truly passionate about and loyal to a brand when they feel like they have a relationship with that brand. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding

Hootsuite

MAY 28, 2025

It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. In this post well talk only about influencer marketing tools. If youre looking for strategy guidance, check out our full guide to influencer marketing. Weve got you! Try it free today.

Influencer Marketing

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers

Martech

MAY 12, 2025

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming. year-over-year, and engagement metrics improved alongside them.

Digital Marketing

Hubspot Marketing

JULY 30, 2025

As consumer expectations evolve, brands must respond with smarter, more intuitive digital ecosystems prioritizing behavioral insight over brute reach. This principle is especially critical for digital marketing solutions platforms, which now integrate cognitive psychology directly into UX design, minimizing friction to maximize ROI.

Digital Marketing

Search Engine Journal

JUNE 16, 2025

The post 10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond appeared first on Search Engine Journal. Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth.

Digital Marketing

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Experts’ tips for bringing your Facebook Page into 2025 We connected with dozens of social marketers for their top tips to modernize your Facebook Page strategy.

Analytics

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. What Is the Best Digital Marketing Strategy for Financial Services?

Digital Marketing

Sprout Social

APRIL 28, 2025

million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Foundation Marketings analysis of Reddit stats revealed that: Titles with 60-80 characters did best and earned more upvotes. Here are some key Reddit traffic and behavior numbers: 97.2

Branding

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. You want people to feel comfy, right?

Gen Z

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Search Engine Land

OCTOBER 7, 2024

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Get the newsletter search marketers rely on. The culprit? Business email address Sign me up! Processing. See terms.

SEO

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. blocklist providers.

Law

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Social Media Marketing

Sprout Social

AUGUST 1, 2025

You’ll learn about key metrics, demographic insights, usage trends and benchmarks to help you stay ahead in 2025. Here’s an overview of how people are using TikTok in 2025. As of early 2025, TikTok has around 24.8 2025 demographics Let’s take a closer look at key demographics. How many TikTok users are there in the UK?

Gen Z

Litmus

DECEMBER 24, 2024

Tip: Work outside of your bubble In addition to integrated tools for cross-channel marketing, you also need shared goals and perspectives. Explore trends now The post The Litmus Teams Top Email Tips for 2025 appeared first on Litmus. Email trends that truly matter Separate hype from reality with The State of Email Trends Report.

B2C

Marketing Insider Group

JULY 24, 2025

In the dynamic world of digital marketing, businesses continually face the crucial decision of whether to outsource marketing activities or keep them in-house. Cost Considerations of Outsourcing Marketing in 2025 Outsourcing marketing activities can offer several cost benefits.

Health

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. ” Dig deeper: The email marketer’s guide to effective marketing automation 3.

CMO

Sachs Marketing Group

JULY 17, 2025

Navigating the Noise The digital marketing world is undergoing a seismic shift. As a digital marketing agency , we understand the confusion that arises. We believe that real leadership in digital marketing means striking a balance between innovation and strategic discipline.

Digital Marketing

Sprout Social

JUNE 24, 2025

The actual potential of digital marketing comes into focus when you see how Snapchat’s user base interacts with the app each day. With Sprout Social, you can track influencer campaigns, measure ad performance and uncover engagement insights to optimize your Snapchat marketing strategy. Start your free 30-day trial today.

Gen Z

Power Digital Marketing

JUNE 7, 2025

In 2025, marketers have access to a wealth of tools for audience research , from demographic insights to behavior-based targeting. Using real-time insights, like those found in our State of Social Media Report 2025 , help to identify what’s working across platforms and adjust your strategy accordingly. Let’s talk strategy !

Key Performance Indicator

Search Engine Journal

JUNE 3, 2025

The post What It Takes To Stay On Top Of Local Search In 2025 [Webinar] appeared first on Search Engine Journal. Join Mél Attia as she explains how consumer trust and AI updates are reshaping local SEO and how agencies can lead the way.

SEO

Neil Patel

AUGUST 5, 2025

Why Reddit Is More Important Than Ever for Digital Marketing As an online forum, Reddit mirrors how real people research, evaluate, and decide. That’s why it matters so much for digital marketers in 2025. The Impact of Reddit SEO: A Case Study Recently, NP Digital ran a Reddit campaign for TurboTax.

SEO

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit

Sprout Social

JUNE 16, 2025

Social media conferences in the United Kingdom Here’s a list of digital marketing and social media conferences happening in 2025. This year’s SXSW London happened in 28 venues across the UK’s capital from 2-7 June 2025. This year’s London event takes place on 24–25 June 2025 at the Olympia London exhibition centre.

Social Media Marketing

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Whats Working in 2025 1.

Transform

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. No, it's not a miracle—it's just another session you'll find from Content & Beyond 2025.

Gen Z

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. And here’s where most marketers hit a wall: the content is great, but it’s not reaching the right feeds. The Real Role of Optimizing Your Social Media in 2025 Social Media Optimization /səʊ.ʃəl ˈmiː.di.ə With over 5.31 That’s SMO gold.

Real Estate

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection.

Email Marketing