Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found. Processing.

Marketing Mix

Hubspot Marketing

JANUARY 8, 2025

Okta Okta is an identity and access management company and it can't be any clearer about it than on its landing page. Asana This SaaS company is a work management platform with a clean and clear landing page that encourages customer to learn more about it. Less busywork.

Price

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z

Martech

OCTOBER 1, 2024

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables. ” and “How much should we give you next year?

Finance

Hubspot Marketing

JULY 25, 2025

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. These powerful platforms automatically capture every call detail, instantly pull up customer history when calls come in, and help supervisors track team performance without hovering over shoulders.

CRM

Jeff Bullas

JUNE 18, 2025

But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through. Top 10 AI thought leaders on LinkedIn (2025) I reviewed the top 10 AI thought leaders on LinkedIn based on actual follower count and more importantly, actual insight. They teach. They question. These aren’t hype machines.

Transform

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms. Use cases in real-world scenarios.

SEO

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

Transform

Sprout Social

APRIL 21, 2025

Why brands need to engage with niche communities During SXSW 2025, one of the key takeaways influencer/Sprout partner Lia Haberman walked away with was that its all about the niche. Some finance related subreddits have impacted real world scenarios, including r/WallStreetBets infamous super boost of GameStop stock.

Branding

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

Transform

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. As of February 2025, 38% of the Australian population aged 18 and over uses TikTok.

Gen Z

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025. I'm doing a solo show.

Market Trends

Sprout Social

MAY 20, 2025

According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. FinTok is shaping how consumers and industry insiders think about finances, spending and saving. Budgeting and managing debt is another popular discussion among FinTok users.

Gen Z

Martech

OCTOBER 31, 2024

Martech replacements start with marketing management Survey respondents told us the most common champions for martech replacements were people in marketing management. The marketing managers are followed by executive management, then marketing operations. Marketing management starts the process.

Finance

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. If Retail churn is 20% but Finance is only 8%, you need different retention strategies. Register now to save your spot!

Transform

Hubspot Marketing

JULY 23, 2025

You're juggling estimates, managing crews, and trying to keep customers happy. This guide breaks down the seven best CRMs for roofing businesses in 2025. A CRM for roofing is customer relationship management (CRM) software built to handle the unique challenges of roofing businesses. Running a roofing business is tough.

CRM

Hubspot Marketing

JULY 17, 2025

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams.

CRM

Set Up

APRIL 8, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. So, how can financial brands stay ahead? AI is Reshaping Financial MarketingBut Can It Maintain the Human Touch?

Transform

Set Up

APRIL 7, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. So, how can financial brands stay ahead? AI is Reshaping Financial MarketingBut Can It Maintain the Human Touch?

Transform

Customers.ai

NOVEMBER 25, 2024

Piwik PRO Analytics Tracking Best for: Organizations prioritizing data privacy and compliance, such as those in healthcare, finance, and government sectors. Tag Manager Integration: Simplifies the deployment and management of tracking codes. Rating: ★★★★☆ (4.4/5) Rating: ★★★★☆ (4.5/5)

eCommerce

Martech

JUNE 10, 2025

Whether you’re managing a team, building reports, or deep in HubSpot workflows every day, these are the ones to pay attention to. The platform also includes new performance reports and a user-friendly clip management interface for trimming long-form videos into shorter, shareable pieces. Let’s dive in.

CRM

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing

Hubspot Marketing

JULY 24, 2025

Customer relationship management (CRM) software solves these challenges by centralizing customer data, automating routine tasks, and streamlining operations. billion by 2032, making efficient customer management essential for capturing your share of this growing market. Just look at this Richmond-based HVAC company.

CRM

Set Up

APRIL 29, 2025

The financial services industry has never been known for moving fast, but in 2025, the pressure is on. The Balance of Data Goldmines and Guardrails Flex360 highlights that first-party data is more reliable and compliant with privacy regulations compared to third-party data, making it the most valuable asset for marketers in finance.

Finance

Zumvu

JUNE 17, 2025

AI Tools 8 AI-Powered Tactics for Nailing Social Media Jun 18, 2025 AI Tools Social media never slows down. Expert Opinions) Feb 19, 2022 Software & Tools , Software Reviews How Insightful Helps You Optimize Workforce Management Oct 09, 2024 Get Featured Terms | Privacy © Copyright Zumvu Digital. All Rights Reserved.

Finance

Sprout Social

MAY 14, 2025

According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. Set to take effect in December 2025, the bill will cover networks like Facebook, Instagram, Snapchat, TikTok and X. How do social media behaviours differ by age group in Australia? female; 67.5%

Gen Z

Buffer Marketing

APRIL 22, 2025

View this post on Instagram A post shared by Vibha Sree (@vibhasree_) 💡 Related reading : How to Find Unlimited Content Ideas for Social Media in 2025 🗒️ Video script Jotting down some rough pointers on your opening sentence and the subtopics you want to cover is a good idea.

Video Marketing

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. Future developments will include: The integration of more advanced AI capabilities.

Transform

Hubspot Marketing

JANUARY 16, 2025

Given that 50% of marketers plan on increasing their content marketing investment in 2025, marketing teams need to quantify content's performance and prove ROI with as much detail as possible. As a content manager for businesses, these insights guide 80% of my content creation for the year. Yet data's falling through the cracks.

Analytics

Martech

JUNE 10, 2025

Adopting the specifications should bring key operational benefits: Interoperability: A flexible and interoperable solution that easily integrates with existing seller-side finance systems. Efficiency: A foundation for faster, more accurate, transparent payments, ultimately improving cash flow management.

Advertisers

Hubspot Marketing

JULY 9, 2025

In an industry where deal flow, relationship intelligence, and portfolio performance are critical, private equity professionals require a CRM beyond simple contact management. The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations.

Transform

Hubspot Marketing

MAY 21, 2025

Here are the costs for OpenAPI, as of May 2025: Individual tier: $20-$200/month for restricted access to their chatbot interface. I built a dashboard for managing access to internal company tools. You must also consider energy and power costs to manage this cluster, which can bump up the total cost by 30-40%. input; $40.00

Price

SocialPilot

JULY 21, 2025

Why Does This Debate Matter for Marketers in 2025? Here’s the quick pulse check on both platforms in 2025. For more data-backed insights, explore our latest social media statistics that marketers rely on in 2025 and beyond. No recycled comparisons. Just a strategy-first lens on the tools that matter to your growth.

Gen Z

Litmus

JULY 7, 2025

We asked email marketers how they conducted email QA for our annual State of Email report : 65% use analytics and performance dashboards to manage QA. 97% of marketers use at least one interactive element in their emails, according to our State of Email report 2025. Product Marketing Manager at Adobe. “We

Marketers

Sprout Social

JULY 30, 2025

Sprout Social’s 2025 Content Benchmarks Report highlights this dynamic. Sales teams , marketing, revenue operations, finance and business intelligence (BI) teams have the revenue and attribution data you need. These metrics only tell part of the story. Work with them to: Ensure consistent capture of your content metrics.

Content Marketing