Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? As of the third quarter of 2024, 59.8%

Branding 86

Branding Gen Z Pharmaceutical Health 86

Marketing Insider Group

NOVEMBER 19, 2019

It’s clear that Generation Z expects more than a surface-level commitment to corporate responsibility and brand purpose. . Gen Z is different from its predecessors in one important way. Here are three tactics that savvy marketers can use to do that: . Gen Z is putting new demands on modern brands.

Gen Z 106

Gen Z Customer Advertising Advertisers 106

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

SocialPilot

APRIL 17, 2025

Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results. In this guide, well explore the latest Instagram Content Creation Best Practices for 2025 from optimizing your visual storytelling to planning your content calendar effectively.

User-Generated 91

User-Generated Gen Z Entertainment Education 91

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Sprout Social

MARCH 13, 2025

Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies. In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Gen X: six hours and five minutes.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Sprout Social

MARCH 27, 2025

Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Welcome Software

FEBRUARY 26, 2025

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

Gen Z 52

Gen Z Energy Marketing Marketers 52

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. Related : See which of your favorite media outlets are tracking who’s advertising in Super Bowl 2025. Opinions expressed by SmartBrief contributors are their own.

Gen Z 52

Gen Z Promotion Advertising Advertisers 52

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. billion in 2020 to $388 billion in 2025. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. The play: Understanding your audiencetheir interests, sense of humor and nichesis the most important part of creating a social strategy. Note: This method isnt reserved for Gen Z.

Gen Z 92

Gen Z Branding Retail Education 92

Hubspot Marketing

DECEMBER 16, 2024

In the spirit of reflection, I give you "Marketing Wrapped": Kao's top marketing strategies of 2024, and what to bring into 2025. If Kao had to choose a cornerstone of 2024's Marketing Wrapped, she'd choose "Connection." Which is why Wrapped is such a strong marketing tactic. This doesn't surprise Kao.

Gen Z 104

Gen Z B2C Health Marketing 104

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

DECEMBER 8, 2023

Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Search Engine Marketing Statistics Around 93% of all virtual experiences , online interactions, and journeys begin with a search engine. Search marketing is 100 times more cost-efficient than other marketing strategies. Approximately 928.5

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Sprout Social

MAY 24, 2022

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. trillion industry by 2025, and every network is vying for their piece of the pie. So what’s hot on YouTube in 2022?

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. ” I wrote extensively about this in Marketing Rebellion as a key part of the future of marketing. I really think we are moving into a new era of brand marketing! 58% of Gen Z think the more absurd, the cooler it is.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. If you’re looking for a way to reach a larger audience and grow your business, mobile marketing is worth considering.

Transform 126

Transform Gen Z Shoppers Retail 126

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They may be young, but they’re not immature.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Spiralytics

FEBRUARY 7, 2023

of the Philippine’s social media market – Statista The number of Instagram users in the Philippines is projected to increase to 18.53 million users by 2025 – Statista Twitter had 10.50 With the help of the current trends, backed up by solid facts, curating an effective marketing strategy will be achievable.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. The upcoming European Accessibility Act 2025 makes accessibility a legal requirement for many websites.

SEO 86

SEO Gen Z User-Generated Health 86

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. million active users by 2025. million active users by 2025. An important aspect of any TikTok marketing strategy is understanding who the business’ target audience and potential followers are.

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

APRIL 6, 2023

This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers. What are chatbots? But it doesn’t end there.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98