Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 122

Customer Direct Mail Transform Health 122

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Tangible Steps: Campaign Management: Take ownership of specific campaigns. As a manager, you begin shifting from execution to strategy.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. Data management is where technology investment makes sense in the coming year.

Transform 111

Transform User-Generated B2C Management 111

MarketingOps

FEBRUARY 12, 2025

If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready. However, focusing on segmentation issues in 2025 can pave the way for more effective, data-driven strategies, and ultimately, a stronger foundation for success. Hire Pivot Now

CRM 147

CRM Whitepaper Health Analytics 147

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 121

Communications CRM Target Market Price 121

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025.

Transform 123

Transform User-Generated Fashion Marketing 123

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. ” So, here are five powerful tools for Pinterest marketers: 1.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Although this year’s questions are different, could history repeat itself in 2025 with another pullback on investment? I believe not, or at least not right away.

Non-Profit 127

Non-Profit Marketing Marketers Finance 127

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Customer Journey 121

Customer Journey Analytics Branding Customer 121

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. Better data management and streamlined workflows.

Marketing 120

Marketing Marketers Management Content Marketing 120

Vertical Response

NOVEMBER 3, 2024

With TCPA compliance rules changing in 2025, what do businesses need to do to stay compliant? This guide will break down the new FCC regulations, the impact on your operations, and the steps to ensure you are prepared for the changes regarding TCPA Compliance 2025. Offer an easy opt-out mechanism.

Telemarketing 100

Telemarketing Communications Law Management 100

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Transform 107

Transform CMO Retail CRM 107

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m.

Entertainment 109

Entertainment Transform Social Media Marketing Health 109

Hootsuite

JANUARY 31, 2025

With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. While she didn’t have big numbers throughout 2024, the first few weeks of 2025 have been massive for her. Even if Doechii doesnt win Best New Artist this year, shes starting 2025 strong.

User-Generated 112

User-Generated Social Media Marketing Management Branding 112

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025.

Retail 108

Retail Management Shoppers eCommerce 108

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. billion in 2025, up 14.2% The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. Email: Business email address Sign me up!

Influencer Marketing 118

Influencer Marketing Marketing Marketers Analytics 118

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy 121

Marketing Strategy B2C Finance Analytics 121

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

Market Trends 128

Market Trends Transform Customer loyalty Millennials 128

Buffer Marketing

FEBRUARY 18, 2025

So, let’s dive into the events you’ll want on your calendar for 2025. Networking opportunities: Perfect for meeting collaborators, sponsors, and professionals who can help take your business or creator journey to the next level. Interactive workshops on influencer marketing, agency growth, and AI in social media.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Martech

DECEMBER 10, 2024

Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. The post Start 2025 with smarter, more impactful email marketing appeared first on MarTech. Leverage AI and intuitive tools to enhance campaign creation.

Email Marketing 118

Email Marketing Marketing Marketers Marketing Strategy 118

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 114

Retail Advertising Advertisers Price 114

Hootsuite

JANUARY 14, 2025

You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. It’s so easy.

Analytics 114

Analytics User-Generated Social Media Marketing Management 114

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Transform 106

Transform Finance Marketing Marketers 106

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. Some platform partnerships provide account management and martech support if you prefer not to manage both. More on that in a bit.)

Branding 111

Branding B2C Advertising Advertisers 111

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. The post Get ready for 2025 with insights from industry leaders appeared first on MarTech. Don’t miss it!

Retail 111

Retail Marketing Plan Management Customer 111

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025.

CRM 100

CRM Health Transform Management 100

Hootsuite

NOVEMBER 4, 2024

The best social media audience analysis tools for 2025 You’ll need some tools to access all the data points required for a solid social media audience analysis. Get started The post Social media audience analysis: An easy tactical guide for 2025 appeared first on Social Media Marketing & Management Dashboard.

Analytics 112

Analytics Price Social Media Marketing CRM 112

Hootsuite

JANUARY 3, 2025

2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 or bookmark this calendar! Get Started The post The complete list of social media holidays [2025 edition] appeared first on Social Media Marketing & Management Dashboard. Try it free today.

Food 116

Food Health Law Non-Profit 116

Buffer Marketing

MAY 5, 2025

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.    Note: You need to have a Facebook Page to run ads using the Meta Ads manager.   Facebook ad specs FAQ What’s the best size for Facebook ads in 2025?

Advertising 91

Advertising Advertisers Analytics Product 91

SocialPilot

APRIL 8, 2025

Bluesky has a milestone of over 33 million users worldwide as of 31st March 2025. million by mid-January 2025, with a 174.4% It is estimated that Bluesky users will reach 30 million by 2025. As you explore new channels like Bluesky, having the right tools to manage your strategy is key. Bluesky has around 29.5

Analytics 86

Analytics Management Branding Customer 86

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. It’s a social media management platform, so not only does it give you detailed analytics about your Instagram account, but also helps you with the whole process of social media management. The right tools make all the difference.

User-Generated 104

User-Generated Analytics Fashion Management 104