Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 103

Gen Z Food Fashion Millennials 103

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. or elsewhere in the world, LinkedIn is the place to be for B2B.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 84

Gen Z Social Media Marketing Transform Marketing 84

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ).

Gen Z 127

Gen Z CRM Millennials B2C 127

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Another third of all consumers anticipate making more purchases from social networks in 2025, a number that rises to nearly half among Gen Z, per the Index.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Buffer Marketing

JUNE 30, 2025

Check out these 13 smart, doable strategies to get more followers in 2025. When you’re ready to post, head to the Saved tab to find all your faves in one place. You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending. Pro tip: Not ready to use a song just yet?

Millennials 75

Millennials Branding Analytics Social Media Marketing 75

Sprout Social

MAY 14, 2025

According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. Set to take effect in December 2025, the bill will cover networks like Facebook, Instagram, Snapchat, TikTok and X. How do social media behaviours differ by age group in Australia?

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. million active internet users by 2029.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. Watch Freshly-brewed strategies for standout campaigns in 2025 4) The truth behind the digital dilemma of website migrations eg.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. It’s morphed into a place for genuine connection.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Billion by the end of 2025, and whos surprised? SMART B2B influencer marketing goals might look something like this: Increase Brand Awareness: Get 1,000 new followers on Instagram from the Influencer campaign by February 28, 2025.

Influencer Marketing 118

Influencer Marketing Branding B2C Marketing 118

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. Mailers, billboards, sponsorships, partnerships these are all really great ways to still get your brand and message into places, and might be a lot more affordable. Old doesnt have to mean pass. Photo courtesy Chicago Transit Authority.

Millennials 101

Millennials Marketing Marketers Fashion 101

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Sprout Social

MAY 19, 2025

2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. What do users like about the Bluesky app?

Gen Z 85

Gen Z Millennials Branding Place 85

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.

Gen Z 82

Gen Z Fashion User-Generated Digital Marketing 82

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Table of Contents What is D2C marketing?

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S. Even if others disagree?

Branding 91

Branding Price CRM Marketing 91

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. billion active social media users worldwide.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Click To Tweet. This is forcing businesses to consider the future of work. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

illumin

DECEMBER 11, 2024

The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. The 2024 holiday shopping season is almost over, so it’s time to look at what strategies won over audiences and gather key takeaways for an even better 2025. In 2024, holiday campaigns drove an estimated $271.58

Gen Z 59

Gen Z Shoppers Millennials Advertisers 59

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. 36% of millennial consumers trust recommendations from people they follow more than traditional ads.

Influencer Marketing 91

Influencer Marketing Affiliate Marketing Marketing Marketers 91

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Gartner predicts that 80% of B2B sales interactions will occur on digital channels by 2025. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising.

eCommerce 126

eCommerce Gen Z B2C Shoppers 126

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. If you don’t already have Google Analytics tracking in place, now’s the time to set it up. Or they can do both, like Supreme. Luxury Marketing Trends.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Sprout Social

MAY 24, 2022

Social is even poised to overtake other digital channels as the preferred place for service. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Social messaging will increase the need for humanization.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. YouTube and WhatsApp ranked in second and third place. Millennials ranked Instagram as their favorite social media app in 2022. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 Source ) 2. Source ) 3.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Backlinko

JUNE 15, 2024

billion in sales in 2024 and 2025, respectively. Source: AllianceBernstein Temu Order Volume Worldwide According to recent data, consumers placed a total of 412.3 Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion Q3 2023 $5.16

Gen Z 78

Gen Z Millennials Retail Fashion 78

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. billion in 2016.

Influencer Marketing 135

Influencer Marketing Branding Gen Z Marketing 135

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. It’s important to note that Millennials are the “mobile-first” generation.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Baby Boomers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. behind walls, beneath shelves, within light fixtures, etc.).

Transform 127

Transform Gen Z Shoppers Retail 127