Martech

OCTOBER 1, 2024

Nothing will reveal the truth of marketing as a powerhouse of effectiveness like the simple act of forecasting its business value. Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance.

Finance 117

Finance Marketers Marketing CMO 117

Martech

NOVEMBER 13, 2024

Why we care: B2B marketing is an interesting place right now. Among SaaS providers, in particular, marketing is about elevating attribution to a science and measuring performance marketing efforts from initial touch to closed won. They compete with everyone from LinkedIn to data providers like Lusha and ZoomInfo.

B2C 120

B2C User-Generated Marketers Marketing 120

SmartBrief - Marketing

JUNE 2, 2025

Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e., paid social, affiliate marketing, a selling focus in email marketing, etc.) Give me that ROI! takes precedence over long-term brand building.

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketers 112

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report.

Advertisers 91

Advertisers Advertising Performance Marketing Branding 91

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

MARCH 4, 2025

By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences. Today’s marketers must master both creativity and data-driven decision-making. Proficiency in marketing technology, including CRM, automation, AI and analytics tools.

Transform 123

Transform CRM Analytics Marketers 123

Martech

JUNE 20, 2025

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. of the total budget.

Branding 59

Branding Marketing Mix Health Price 59

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Only 24% of CMOs feel confident about their 2024 funding.

Transform 126

Transform CMO Marketers Marketing 126

Martech

FEBRUARY 6, 2025

In the past, marketers expected an average of eight to 10 touchpoints before a conversion. By 2025, this number is 30-40 or more, especially in technical B2B niches. For 2025, stop focusing exclusively on conversion marketing, where as few as 4%-5% of your audience may be at any given time. Whats the plan?

Thought Leadership 91

Thought Leadership Customer Journey Customer loyalty Marketers 91

Martech

JANUARY 8, 2025

Hopefully, these four key considerations have given you practical steps to review your current setup and create more effective, streamlined reports for smarter decision-making in 2025. Dig deeper: 5 steps to make the most of your reporting and analytics Email: Business email address Sign me up! Processing.

Analytics 109

Analytics eCommerce CRM Retail 109

Martech

JUNE 18, 2025

. “Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally, and augment Relay42 with Supermetrics’ rich set of data integrations spanning performance marketing, ecommerce, CRM and first-party data. Several digital experience and analytic vendors acquired CDPs over the past year.

eCommerce 62

eCommerce CRM Customer Journey Advertisers 62

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025. To stay ahead, you need the right external tools.

Advertisers 103

Advertisers Advertising Analytics Price 103

Martech

MARCH 5, 2025

Netflix is preparing to open physical stores by 2025. In todays digital world, its about branding and customer engagement. Email: Business email address Sign me up! Processing. This might seem out of step with its digital-first model, but it isnt opening stores just to sell more subscriptions.

Branding 84

Branding Retail eCommerce Customer loyalty 84

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool.

Advertisers 72

Advertisers Advertising User-Generated Influencer Marketing 72

Set Up

MAY 20, 2025

From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. According to Adweek , brands that center their mission and speak to emotional well-being are outperforming those that focus purely on performance or image alone.

Gen Z 59

Gen Z Health Transform Millennials 59

Martech

JUNE 9, 2025

But in the process, it downgraded the importance of brand and the need to build mental availability with prospects not currently in the market to buy. I see discussions all the time focusing on either mental availability and branding or demand generation for performance marketing, as if they’re two separate things.

Thought Leadership 62

Thought Leadership Transform CRM Customer Journey 62

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

Branding 70

Branding Price CRM Marketers 70

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. trillion dollars by 2025.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Set Up

SEPTEMBER 17, 2024

Resource: To simplify the planning and allocation process, download the Set up Marketing Budget Template. This free resource is designed to help CMOs and other marketing leaders organize, forecast, and allocate their marketing spend effectively in 2025 and beyond.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. B2B and B2C marketers say email is essential.

Email Marketing 122

Email Marketing B2C Law Marketers 122

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Measure long-term performance. Marketers are addicted to short-term metrics. Weekly, monthly, and quarterly goals keep us all on our toes.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

APRIL 7, 2025

BILLION in 2025): Image source 4. Instead, focus on high-performing channels and optimize based on data. Understand the Balance Between Brand & Performance Marketing Performance marketing drives immediate results, but brand marketing builds long-term trust. Video source 9.

Advertisers 65

Advertisers Advertising Management Performance Marketing 65

Martech

MARCH 29, 2022

More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. As part of this evolution: Buying Group Marketing (BGM).

Marketers 98

Marketers Marketing Communications CRM 98

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertisers 52

AWeber

MAY 22, 2024

Ian Sells CEO, Million Dollar Sellers Million Dollar Sellers CEO Ian Sells says that landing pages have significantly enhanced his company’s marketing efforts. In the example below, the company uses a landing page to promote its Inspire 2025 conference. Your landing page is your single most important asset as a business owner.”

Whitepaper 105

Whitepaper Copywriting eBook User-Generated 105

Spiralytics

MARCH 7, 2023

The Philippine ecommerce market sales are projected to hit $24 billion in 2025. We are a digital marketing agency offering top-notch pay-per-click advertising in the Philippines and other performance marketing support to bring your business into the spotlight and help you navigate today’s competitive online space!

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Martech

MAY 2, 2025

If were all honest about living and working in 2025, then wed admit weve been suckered by a slick pitch a course, coaching program or SaaS tool that promised the moon but delivered moon pies tons of calories, zero substance. By the time they come back for more money, youre already out the door, drafting the see ya email.

Customer loyalty 109

Customer loyalty Price Product Customer 109

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. Marketers have toyed with AI for several years. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. Pro tip: How else are marketers using AI across their organizations?

Branding 99

Branding User-Generated Price eCommerce 99

Hubspot Marketing

DECEMBER 20, 2024

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day. Wondering whos gonna share their warm fuzzies?

Transform 102

Transform Marketers Marketing Energy 102

MarketingOps

APRIL 30, 2025

In the discussion that follows, I want to touch on why MQLs drew the short stick, the operational challenges of blending MQLs with account-based reporting, change management strategies, and practical adjustments that can transform MQLs into a valuable signal, without letting them take marketing center stage.

Whitepaper 130

Whitepaper Transform Analytics Place 130

Duct Tape Marketing

APRIL 30, 2025

While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding. And I mean, it's important. That's very, very important. which is this human connection.

Marketers 67

Marketers Marketing Food Marketing Plan 67

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. Marketers have toyed with AI for several years. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. Pro tip: How else are marketers using AI across their organizations?

Branding 52

Branding User-Generated Price eCommerce 52

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Alright then — calendar at the ready?

Health 111

Health Transform Fashion Gen Z 111

Hubspot Marketing

MARCH 31, 2025

Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot. So Ive uncovered the seven surprising ways top-performing marketing teams are winning in 2025, based on HubSpots 2025 State of Marketing report and why others are missing the mark. Facebook Live.

Gen Z 115

Gen Z Transform Millennials Performance Marketing 115

Backlinko

JULY 2, 2024

Speakers Some of the notable speakers you’ll see on Spotlight are: Andrew Warden: Chief Marketing Officer at Semrush Sophie Miller: Founder and Director at Pretty Little Marketer Crystal Carter: Head of SEO Communications at Wix Jasmin Alic: Fortune 500 Copywriter and LinkedIn Coach Topics AI and the future of marketing How to stand out in a crowded (..)

SEO 107

SEO Gen Z Price Education 107

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Data via Wunderkind’s 2025 May Marketers/Consumer Tariffs Impact report. What’s significant?

Branding 112

Branding Gen Z Price Retail 112