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Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). An understanding of themselves and their place in the world (57%).

Price 109
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Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 124
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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement.

Gen Z 118
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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% Consumer categories with heavy tariffs saw price increases of 1.7%-7%,

Retail 117
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10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

Buffer Marketing

" So, why are conferences on our radar in the first place? So, let’s dive into the events you’ll want on your calendar for 2025. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101
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13 influencer marketing tools compared: 2025 guide

Hootsuite

Feature sets, complexity, and pricing vary. Premium brand pricing starts at $49/month. If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start. Some tools are general all-in-one influencer marketing management solutions.