Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. of users into buyers in 2024.

Gen Z 108

Gen Z Social Media Marketing User-Generated Millennials 108

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Hootsuite

MAY 28, 2025

Afluencers creator database contains verified users with up-to-date metrics. You can also identify the most influential user-generated content about your brand. If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start. Weve got you!

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers.

Tentpole 106

Tentpole Gen Z Thought Leadership User-Generated 106

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). What takes first place? users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. of users identifying as male, and 45.7%

Gen Z 100

Gen Z User-Generated Marketing Marketers 100

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Your profile photo accompanies your business name in search results and when you interact with users. It also appears on your Facebook page. It’s so easy.

Analytics 111

Analytics User-Generated Social Media Marketing Management 111

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

Influencer Marketing 89

Influencer Marketing Marketing Marketers User-Generated 89

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported.

CRM 105

CRM User-Generated Management Communications 105

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Try it free today.

Branding 122

Branding Customer loyalty User-Generated Promotion 122

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Detailed analytics can help in understanding post performance and user engagement. Grammarly's Instagram Caption Generator Stuck writing engaging captions? The right tools make all the difference.

User-Generated 105

User-Generated Analytics Fashion Management 105

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. It’s so easy.

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. These insights allow you to refine your strategy and better target your audience.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively. How it helps yo This update takes the guesswork out of A/B testing.

Health 104

Health User-Generated Management CRM 104

Hubspot Marketing

NOVEMBER 20, 2024

Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. You see, AI content generators are built on existing content commonly gathered from the Internet. Along with third-person, AI content generators tend to lean on passive voice.

User-Generated 135

User-Generated Thought Leadership Management Branding 135

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 77

Branding Gen Z Pharmaceutical Health 77

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Source: 2025 State of Video report, Wistia. How AI is used in video creation.

Branding 119

Branding User-Generated Place Product 119

Sprout Social

MARCH 26, 2025

<p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 86

Entertainment Gen Z Millennials User-Generated 86

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media Marketing 73

Social Media Marketing User-Generated Branding Management 73

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. You need an audience of politically active, informed social media users. Essien, MD MPH (@UREssien) May 31, 2022 One of their most interesting findings is their analysis of the most influential X users in this discussion.

Promotion 101

Promotion Thought Leadership Health Non-Profit 101

Chief Martec

DECEMBER 3, 2024

Frans Riemersma and I just released our latest report, Martech for 2025. We call this “embedded AI” because it works in the existing tools and workflows you already have in place. The centerpiece of our Martech for 2025 report is one of the most in-depth studies of gen AI use cases in marketing today.

User-Generated 102

User-Generated Branding Marketing Marketers 102

Martech

JANUARY 13, 2025

CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Law 131

Law User-Generated Email Marketing Education 131

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Features & benefits: A focused section that outlines the main features of the software and the specific benefits they deliver to users, often presented with icons or bullet points for clarity.

Price 103

Price User-Generated Finance eCommerce 103

Sprout Social

DECEMBER 16, 2024

As we map out Sprouts continuous evolution , we are focused on providing an even more effortless and cohesive user experience. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives. Harnessing the potential of AI As generative AI exploded this year, the potential for AI came into focus.

Product 71

Product Transform Influencer Marketing User-Generated 71

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 127

Transform User-Generated SEO Branding 127

Buffer Marketing

JUNE 26, 2025

Each platform rewards and surfaces content differently, and user intent varies. Buffer’s dataset reflects the activities of Buffer users: All data is based on activity from Buffer-connected accounts — primarily small businesses, creators, and marketing teams. What’s a good engagement rate on social media in 2025?

User-Generated 109

User-Generated Place Product Branding 109

Litmus

DECEMBER 24, 2024

Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Heres where to place your attention. Test out AI design tools to see if they speed up your workflow, like generating variants of layouts, colors, styles, or images.

B2C 91

B2C User-Generated Email Marketing CRM 91

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 101

Gen Z Food Fashion Millennials 101

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

CRM 75

CRM Management User-Generated Health 75

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Place them at the end of your caption to keep your message clear and easy to read. Hootsuites hashtag generator suggests the most relevant hashtags based on your posts content.

User-Generated 72

User-Generated Analytics Social Media Marketing Law 72

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 81

Gen Z Social Media Marketing Transform Marketing 81

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Transform 107

Transform User-Generated Price Entertainment 107

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

SocialPilot

APRIL 14, 2025

In this blog, well walk you through the best hotel review sites to focus on in 2025. Trust is the key to any successful hotel business, it’s become even more crucial when 90% of reservations take place online without physically visiting. Why Online Reviews Matter for Hostels, Resorts, and Other Accommodation Businesses?

Non-Profit 93

Non-Profit Price Management User-Generated 93