Remove 2025 Remove Product Remove Traditional Marketing
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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

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How wisdom makes AI more effective in marketing

Martech

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. Wisdom Goes beyond knowledge and intelligence.

Marketers 132
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Why Beverages Should Use Conversational Marketing in 2025

ConsumerTalk

With the increasing demand for tailored interactions, beverage companies can no longer rely solely on traditional marketing methods. For instance, a brand might use a chatbot to ask customers about their favorite seasonal flavors, allowing them to tailor their product offerings and marketing campaigns accordingly.

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Stop defending your marketing budget — start proving its value

Martech

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Modern marketing teams are built to produce results.

Transform 128
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How Gen Z values are changing marketing

Martech

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

Gen Z 108
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The attention economy is the actual economy—and social media is the throughline

Sprout Social

The traditional marketing playbook isn’t breaking through like it once did. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. It’s driven by companies that offer free products, services, experiences and value in exchange for user data and time.

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