Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Forty-six percent of Australians have purchased an item after seeing an influencer promote it. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer.

Influencer Marketing 92

Influencer Marketing Marketers Marketing User-Generated 92

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Hootsuite

NOVEMBER 4, 2024

Use an AI tool to generate content ideas based on your audience’s interests. The average social media user spends time on seven social networks every month. Tailor your promotional social content to the relevant stage in the purchase journey for each platform (Remember that only about 20% of your content should be promotional!).

Analytics 109

Analytics Price Social Media Marketing CRM 109

Marketing Insider Group

JULY 7, 2025

In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. But in 2025, smart marketers recognize that these numbers can be misleading. A piece might attract thousands of clicks but generate little actual engagement or sales impact.

Whitepaper 79

Whitepaper Content Marketing Transform Thought Leadership 79

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Marketing Insider Group

MAY 13, 2025

With all of that being said, heres how you can boost your organic visibility in 2025 and why it matters more than ever. That means understanding user intent. In 2025, AI-generated content is everywhere but its the human-centered content that stands out. But in 2025, its not about quantity its about quality.

PR 100

PR SEO Digital Marketing User-Generated 100

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose. If short-form videos generate the most engagement, prioritize them. Do your visuals (thumbnails, banners) feel cohesive?

User-Generated 107

User-Generated Education Analytics Thought Leadership 107

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. This is brought together in a new Asset Studio, where brands can easily generate and test high-quality visuals that feel polished and on-brand, without needing a full production crew. Processing.

Transform 88

Transform Analytics Marketers Marketing 88

Hubspot Marketing

JANUARY 8, 2025

Features & benefits: A focused section that outlines the main features of the software and the specific benefits they deliver to users, often presented with icons or bullet points for clarity. Pricing & contact information: Users who may have questions or require further information can easily access support or contact details.

Price 114

Price User-Generated Finance eCommerce 114

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 132

User-Generated Social Media Marketing Analytics Fashion 132

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. When youre ready, hit Done.

Analytics 113

Analytics User-Generated Social Media Marketing Management 113

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 79

Branding Gen Z Pharmaceutical Health 79

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertising 68

Advertising Advertisers Law User-Generated 68

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Detailed analytics can help in understanding post performance and user engagement. Grammarly's Instagram Caption Generator Stuck writing engaging captions? The right tools make all the difference.

User-Generated 108

User-Generated Analytics Fashion Management 108

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. Source: Rebrandly Rebrandly also lets you improve the user experience by redirecting traffic based on rules you specify, like location, language, and device. Source: Short.io

Price 113

Price User-Generated Analytics Shoppers 113

Hubspot Marketing

NOVEMBER 20, 2024

Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. This is how they “learn.” Shift to an active voice.

User-Generated 140

User-Generated Thought Leadership Management Branding 140

Sprout Social

MARCH 26, 2025

<p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK. Tuesday : 56 p.m.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. On average, Gen X spends about 1.5

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content. McKenna said.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

SocialPilot

JUNE 27, 2025

As of February 2025, 5.24 This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. Winning strategies in 2025 are built on how people interact, why they engage, and what triggers action.

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media Marketing 75

Social Media Marketing User-Generated Branding Management 75

Jeff Bullas

JUNE 18, 2025

But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through. Top 10 AI thought leaders on LinkedIn (2025) I reviewed the top 10 AI thought leaders on LinkedIn based on actual follower count and more importantly, actual insight. They teach. They question. These aren’t hype machines.

Transform 207

Transform Education Health Thought Leadership 207

Buffer Marketing

APRIL 21, 2025

But with an increase in ad spend and only a small dip in active users, it appears businesses and TikTok users alike are still scrolling, even in the face of uncertainty. Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing.

Affiliate Marketing 97

Affiliate Marketing Promotion User-Generated Product 97

Litmus

DECEMBER 24, 2024

Email touchpoints: Promotional offers, new product alerts, transactional messages for orders, and social proof. Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Not sure where to start?

B2C 91

B2C User-Generated Email Marketing CRM 91

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? In 2025, it will be the smaller influencers time to shine.

Social Media Marketing 98

Social Media Marketing User-Generated Influencer Marketing Customer Journey 98

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertising 74

Advertising Advertisers Shoppers Shipping 74

Buffer Marketing

JULY 10, 2025

Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger.

User-Generated 99

User-Generated Marketing Marketers Analytics 99

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Cross-promotion is a win-win situation when done right.

User-Generated 96

User-Generated Fashion Gen Z Analytics 96

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 127

Transform User-Generated SEO Branding 127

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 103

Gen Z Food Fashion Millennials 103

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Experience Once your content is discovered, the next focus is user experience. GDPR, CCPA compliance and ADA conformance enhance user trust and experience.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

User-Generated 75

User-Generated Education Promotion Entertainment 75