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Why brands must bridge the knowledge gap in AI adoption

Martech

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140
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Generative engine optimization: What you need to know

Martech

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority.

Transform 112
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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. AI will also drive participation and sales through gamification and predictive analytics, aiding in dynamic content creation and moderation. Real-time translation will help reach global audiences.

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AI adoption accelerating, but many fall behind: IAB report

Martech

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently.

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An open letter to CEOs and CFOs about GTM

Martech

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. This is the power of genAI, analytical AI and causal AI working together. Its already a reality today that will become even more pervasive by early 2026.

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What is generative engine optimization (GEO)?

Search Engine Land

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. As AI becomes a bigger part of our daily lives, these platforms are becoming the go-to place for people to find information.

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Segmentation and Personalization: A Unified Path to Better Brand Experience

Litmus

With email personalization tools and deliverability insights, you can build better segments, personalize content at scale, and keep an eye on metrics like inbox placement and engagement Inboxes are noisy places. But it’s harder to scale without the right tools in place.) “ We need to talk about personalization.