Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The marketing lesson here: Don’t discard your brand’s history in the rush to modernize.

Transform

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. million personalized landing page variations for one brand in just 15 minutes, tailored to 10 personas across three timeframes (breakfast, lunch, dinner) and covering over 41,000 U.S.

Transform

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Tracer’s Flora is an AI system designed for brand protection. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform

The Drum

AUGUST 4, 2025

Get ready to boost your brand. That momentum is fueling big promises, like Meta claiming that by 2026, its platforms will be able to plan, create, and place an advert end-to-end with almost no human input. Artificial intelligence in marketing is at fever pitch.

Marketing

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The shift will make the connection between brands and consumers more seamless and intuitive, setting a new standard for engagement, personalization and streamlining experiences and commerce across platforms.

Customer

Hubspot Marketing

JUNE 17, 2025

But don’t overlook your consumers’ desire to align their identity to your brand, says Jason Hennessey , CEO of Hennessey Digital. Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). Maybe your brand equity hinges on quality, durability, or prestige.

Branding

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform

Martech

MARCH 24, 2025

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Brands, however, remain cautious. However, many brands still struggle with integrating AI into their planning processes, limiting its full potential.

Transform

Litmus

JUNE 17, 2025

Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. How brands are winning with segmentation and personalization today Who doesn’t love a little email inspiration ? Here’s how brands and consultants combine email personalization and segmentation.

Branding

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

User-Generated

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount.

Advertisers

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount.

Advertisers

Martech

JULY 15, 2025

Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026. Small and mid-tier brands are some of the biggest users, hoping they can get quality videos without paying for large creative teams or extensive production. The full report can be found here.

Transform

The Drum

AUGUST 4, 2025

Prepare to optimize your brand. That momentum is fueling big promises, like Meta claiming that by 2026, its platforms will be able to plan, create, and place an advert end-to-end with almost no human input. Artificial intelligence in marketing is at fever pitch.

Marketing

The Drum

JUNE 5, 2025

So, with upcoming regulations on advertising ‘unhealthy’ foods, brands should rethink how they create connection with their consumers. Constraint breeds opportunity, says Alessandro Camaioni of Momentum Worldwide.

Branding

Set Up

AUGUST 5, 2025

As shopper expectations evolve and data privacy tightens, smart retail marketers are embracing personalization that actually serves, AI that enhances (not replaces) and brand positioning that aligns with customer values. Check out her interview with us below: Q1 | What are the three most important marketing trends that will carry on to 2026?

Retail

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts. How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond.

Gen Z

The Drum

JUNE 9, 2025

The company announced plans to separate into two publicly traded entities by mid-2026, one focused on streaming and studios, the other on its global TV networks. It’s a clear sign of how to stay competitive in a fragmented, post-cable era. Warner Bros. Discovery (WBD) is breaking itself in two.

Branding

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks. 30, 2024, to Jan.

Email Marketing

Welcome Software

MAY 15, 2025

By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. Scenario 1: Multi-brand or multi-site management Managing multiple brands, regions or microsites can get messy fast, especially with siloed CMS setups.

Food

Set Up

JULY 28, 2025

Q2 | What are the three most important trends that will carry on to 2026? The brands that will stand out are those that use data not just to sell, but to serve—delivering relevance while respecting the human behind the screen. At Set up we work with brands to guide them through their marketing journeys. That builds trust.

Retail

Sprout Social

JUNE 16, 2025

SocialDay This year’s 3-day SocialDay event in London happened in May, but there’s already a waitlist in place for next year’s event in May 2026. SocialDay is designed for social media marketing professionals, and each year some of the biggest brands in the world are involved with talks, lightning sessions, networking chats and more.

Social Media Marketing

illumin

AUGUST 27, 2024

According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising

SocialPilot

JUNE 19, 2025

Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. Though basic, image posts remain one of the most versatile and accessible content formats for brands of all sizes.

Thought Leadership

Set Up

APRIL 29, 2025

We spoke with Maureen Kelly , the Head of Brand and Content Marketing at Hiscox USA, about how she manages content, brand, and design for a major insurance company to get her take on how the landscape is shifting, and what it really feels like to be on the inside of this transformation. It's here to stay."

Finance

Sprout Social

AUGUST 6, 2025

This article explores how UK universities are using TikTok to boost student recruitment and brand appeal, including how the University of Oxford strikes the right balance between TikTok’s casual tone and the institution’s more formal, academic identity. We’re mindful that, as Oxford, we can’t be overly informal like some brands.

Education

Exposure Ninja

MAY 2, 2025

AI search is changing how people find and choose brands, products, and services. Download my free copy Why GEO Matters in 2025 and Beyond Gartner recently predicted that search engine volume could drop by 25% by 2026. Why choose [your brand] over [your competitors]? Let’s fix that. The reason? Generative AI.

PR

AWeber

MAY 13, 2025

Try to frontload meaningful words (put the most important details first): Free Template: 2026 Content Calendar reads better than Heres a free template youll love for 2026. Use Emojis Thoughtfully Emojis can make your subject lines stand out, but only use them if they fit your brand and audience.

Email Marketing

Set Up

JUNE 16, 2025

Find the interview below: “ When done thoughtfully, hyper-personalization can be a powerful tool to foster connection, particularly with brands that have earned consumer trust. When done thoughtfully, hyper-personalization can be a powerful tool to foster connection, particularly with brands that have earned consumer trust.

Health

SmartBrief - Marketing

NOVEMBER 26, 2024

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. The growing demographic and shift in buying power mean brands and agencies need to adapt their marketing strategies to effectively engage with culturally diverse consumers. Media Tool ) Brand loyalty.

Non-Profit

Set Up

MAY 20, 2025

They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve. From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding.

Gen Z

Exposure Ninja

JULY 18, 2025

Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026. This changes what “visibility” means (and what makes tracking brand visibility in AI Search more challenging). Recommendations List: Your brand is featured in a curated list of suggested providers.

SEO

Animalz blog

MARCH 20, 2025

“We’re trying to use it to analyze writing samples and really using that to help us build out a brand voice guide.” “There are increasingly examples of founders or co-founders or even execs of B2B companies who are stepping into that more personal brand space.” “Content is the product. Um, and then.

B2C

Hubspot Marketing

MAY 22, 2025

One often-cited prediction suggests that by 2026, up to 90% of online content could be synthetically generated meaning created or heavily shaped by AI. And from a brand safety perspective, marketers arent panicking either at least not when using established social media platforms. Marketers are caught between an AI arms race.

Manufacturing

Businesses Grow

MAY 19, 2025

Drawing on my research for Belonging to the Brand and the newer Audacious , I painted a stark picture of the near future. It’s not about resisting the machines and more about embracing what is going to keep us relevant, including the personal brand, brand communities, and content that transcends this pandemic of dull.

Gen Z