Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.

Transform 118

Transform Energy PR Customer loyalty 118

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features include Content Creation: Generative solutions help customers create more videos quickly from existing content libraries. AI Metadata Optimizer generates descriptions and transforms content into searchable datasets.

Transform 117

Transform User-Generated Social Media Marketing Analytics 117

Martech

FEBRUARY 27, 2025

Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. However, the adoption cycle is still early as we focus on deployment with our customers. For Salesforce customers, that work is being done by Data Cloud.

Food 109

Food Analytics Customer Management 109

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. When you use this tool set effectively, you can create dynamic and effective customer journeys that both delight your audience and increase conversions.

Logistics 110

Logistics Customer Journey Copywriting User-Generated 110

Martech

JULY 30, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 78

Transform B2C Price Advertising 78

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 120

Retail Advertisers Advertising Price 120

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. This spending is expected to reach an estimated 69 billion U.S.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. This spending is expected to reach an estimated 69 billion U.S.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

JULY 15, 2025

Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026. Despite programmatic’s self-serve nature, 83% of buyers indicate that human involvement from the sell side is frequently necessary to activate or customize programmatic CTV deals.

Transform 52

Transform User-Generated Advertisers Advertising 52

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

User-Generated 131

User-Generated Transform SEO Law 131

verse.ai

JANUARY 28, 2025

These rules were intended to close the lead generation loophole, referring to how lead generators can sell contacts to a significant number of companies or partners after the customer filled out a single consent form. This is one aspect of the customer experience that desperately needs improvement.

Telemarketing 59

Telemarketing Law Communications Education 59

Welcome Software

MAY 15, 2025

Customer expectations are rising. By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. Content previews, visual editing, and layout control may need custom implementation unless the CMS offers it natively.

Food 52

Food Marketers Marketing Shipping 52

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Email Marketing 55

Email Marketing Retail Marketers Marketing 55

Sprout Social

MAY 14, 2025

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Lusha

JULY 24, 2025

The magic happens when your AI assistant knows your ideal customer profile, tracks your win patterns, and monitors thousands of buying signals simultaneously. Daily prospect curation Every morning, our AI analyzes your ideal customer profile and recent wins to surface new prospects who match your best customers’ patterns.

CRM 52

CRM User-Generated Marketers Marketing 52

illumin

AUGUST 27, 2024

Customers are tired of empty pledges and are looking for companies to take meaningful action. Companies looking to leverage their environmental sustainability for marketing purposes need to back up their claims if they wish to have any concrete impact on their customers’ purchase decisions.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Litmus

JUNE 17, 2025

Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love. Email segmentation sorts your customers into groups based on traits they have in common. The way each of these email moves works is different, though. What is email segmentation?

Branding 87

Branding CRM Email Marketing Analytics 87

Hubspot Marketing

JUNE 17, 2025

When customers perceive you invested care, clarity, or customization into presenting your offer, they attribute greater value to it regardless of the fixed price point,” he said. He notes that, in his experience, budget-focused customers aren’t looking for cheaper options but smarter trade-offs. One tool they used?

Branding 96

Branding Price CRM Marketers 96

Martech

JANUARY 27, 2025

Instead, it is a networked ecosystem of vendors, customers, partners and competitors, all operating from positions of self-interest in light of an array of marketplace realities that generate far more impact than anyone in B2B has wanted to contemplate. Its already a reality today that will become even more pervasive by early 2026.

Non-Profit 106

Non-Profit CMO Analytics Market Research 106

Martech

DECEMBER 17, 2024

By the end of 2026, however, many B2B GTM teams will be in their strongest position ever. But your C-suite the internal customer who is paying your bills is saying otherwise. This means that a top-notch marketing effort is probably the most cost-effective function in many B2B businesses, particularly on a rolling three-year basis.

Marketers 103

Marketers Marketing Analytics Marketing Strategy 103

Set Up

APRIL 29, 2025

With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations, and tighter regulations around data privacy, marketing leaders in finance are rethinking how they show up, connect, and grow. Kelly put it this way: "We sit on a gold mine with customer data. It's here to stay."

Finance 59

Finance Transform Management Branding 59

SocialPilot

JUNE 19, 2025

The company frequently shares clean, minimal visuals, ranging from motivational quotes to product shots and customer reviews, paired with short captions and subtle branding. These posts often reinforce Glossier’s skincare-first message while maintaining aesthetically pleasing and mobile-friendly content.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Learn how to reach your ideal customers with precision and deliver the right message at the right time. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers 78

Advertisers Advertising Management Branding 78

AWeber

MAY 13, 2025

In platforms like AWeber, this is easily automated, letting you scale relevant, customized messages for every subscriber. Try to frontload meaningful words (put the most important details first): Free Template: 2026 Content Calendar reads better than Heres a free template youll love for 2026.

Email Marketing 66

Email Marketing Education SEO Place 66

Exposure Ninja

MAY 2, 2025

Download my free copy Why GEO Matters in 2025 and Beyond Gartner recently predicted that search engine volume could drop by 25% by 2026. Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ). The reason? Generative AI.

PR 52

PR User-Generated SEO Thought Leadership 52

Set Up

JUNE 16, 2025

Personalization should enhance the customer experience, not overwhelm or alienate. Question #6 | What are the three most important trends that will carry on to 2026? When done thoughtfully, hyper-personalization can be a powerful tool to foster connection, particularly with brands that have earned consumer trust.

Health 52

Health Marketers CMO Marketing 52

Set Up

MAY 20, 2025

Not just product development, but trend analysis, customer feedback, and cultural shifts. Instead of selling, we listened: we launched a content campaign where customers and creators shared their personal hair journeys. 3 Trends to Look Out for in 2026 Science-led storytelling: Consumers want proof, not promises.

Gen Z 59

Gen Z Transform Health Millennials 59

Businesses Grow

MAY 19, 2025

Brian then took these transcripts and the session slides to build a Custom GPT based on the event. How AI is changing our customers I kicked things off with a two-part presentation: 1) data on how AI is changing humanity (our customers!), Look at how we must evolve as marketers and serve these changing customers.

Gen Z 73

Gen Z Customer Journey Branding User-Generated 73

Zumvu

SEPTEMBER 8, 2022

Billion by 2026. The global Software-as-a-Service market will be valued at $307.3 With several SaaS companies fighting to leverage the huge market — competition in any niche is unavoidable.

Customer 98

Customer Marketers Marketing 98

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Analytics 145

Analytics Customer Journey Marketers Marketing 145

Econsultancy

AUGUST 11, 2022

Gartner has published a prediction that by 2026, 25% of people will be spending at least one hour per day in the.

Customer 117

Customer 117

Martech

AUGUST 3, 2022

“We want to create more meaningful intersections between our partners and customers,” says Charlene Charles, head of Dollar General’s DG Media Network Operations. “A A brand wants to engage with the customer and give them the best cereal or the best personal care item. What makes retail media networks valuable? What’s in it for brands.

Retail 119

Retail Shoppers Advertisers Advertising 119

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2026 $8.44 billion by 2026 (up from $2.9 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

Customer Journey 119

Customer Journey Marketing Automation Platform Marketers Marketing 119

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. of all internet traffic. Ascend2) 34.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 Customer reviews 30.5% trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% Loyalty points 27.2%

eCommerce 103

eCommerce Gen Z Shipping Retail 103

Campaign Monitor

APRIL 19, 2023

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current.

Marketing Strategy 109

Marketing Strategy Shoppers Transform User-Generated 109