article thumbnail

ChatGPT with ads: ‘Free-user monetization’ coming in 2026?

Martech

OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. The post ChatGPT with ads: Free-user monetization coming in 2026? Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. billion by the end of next year. The report.

article thumbnail

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment.

Retail 121
article thumbnail

OpenAI adds shopping features to ChatGPT Search

Martech

Here is a screenshot of the interface, which shows a product grid with pricing, descriptions, photos, retailers like Walmart, and buy-now buttons. Dig deeper: ChatGPT with ads: Free-user monetization coming in 2026? The data comes from structured metadata from third-party websites and data feeds. Processing. What it looks like.

Retail 94
article thumbnail

Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. An example of this would be telecommunications companies where offerings and pricing are similar across brands, and consumers can easily switch and are often [incentivized] to do so.

Customer 127
article thumbnail

AI adoption accelerating, but many fall behind: IAB report

Martech

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently.

article thumbnail

Despite financial pressure — or because of it? — tech stacks are actually expanding again

Chief Martec

This was in no small part due to many SaaS vendors raising their prices a privilege, which buyers should note with irony, often accorded to more consolidated vendors. Any guesses as to what tech stacks will look like by January 2026? Tech keeps consolidating… except for all the new tech that keeps flowing in.

Finance 76