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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies. The number of smartphone users globally is forecast to hit 7.7

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LinkedIn: The marketer’s guide

Martech

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. This makes it crucial to have a unified marketing strategy across all channels.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. Statista) 45.1%

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Higher education marketing: Tips on how to ace your advertising

illumin

Here are some tips and things to keep in mind when it comes to deploying your higher education advertising: Know and define your goals While it sounds clich and fundamental, believe it or not: knowing and defining your goals can (or should we say, will) shape your entire marketing strategy and approach.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.

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The Power of Data Visualization: Insights, Tools, & Best Practices

Spiralytics

South Oregon University ) A case study on analytics found that business intelligence using data visualization will offer an ROI of $13.01 NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 billion by 2027, exhibiting a CAGR of 10.2% billion by 2027, exhibiting a CAGR of 10.2%