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A beginner’s guide to footfall attribution: the basics

illumin

trillion USD of global retail sales will still occur offline in 2028. Wi-Fi or bluetooth : Retailers can place beacons in-store to track when a customer enters based on the Wi-Fi or Bluetooth signals from their devices. Forrester predicts that $28.7

Retail 95
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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. Others failed to note that their content was an advertisement.

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AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2028. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million users in 2028.

Gen Z 61
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60 social media statistics marketers need to know in 2025

Hootsuite

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). Facebook took second place with 28% and YouTube was third with 22%. Pinners are also more likely to be searching for new ideas, creative, and open to advertising.

Gen Z 111
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The never-ending war against ad fraud

Martech

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. To paraphrase John Wanamaker, “Half the money I spend on advertising is wasted.

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Nicole Greene: Looking forward with AI

Martech

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. It responds to queries with full answers instead of links.

B2C 117