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Social media ROI statistics marketers need to know in 2025

Sprout Social

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 86
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60 social media statistics marketers need to know in 2025

Hootsuite

TikTok dominates social commerce , converting 43.8% Global social media usage statistics 1. billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). of users into buyers in 2024.

Gen Z 110
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million users in 2028. million in 2028.

Gen Z 60
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30+ Remarkable Twitter Statistics to Be Aware of in 2023

Hubspot Marketing

Luckily, there are new statistics to make your social media marketing decisions more manageable. Social App Report 2022 ) Image Source 5. 7% of social media marketers believe that Twitter is the most effective for building an active community on social media, higher than LinkedIn but less effective than Instagram at 26%.

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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

This article breaks down social media marketing tips by platform. It’s also important to have a good social management solution to help build, monitor and optimize a solid cross-channel social strategy (plug intended).

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This day in search marketing history: February 14

Search Engine Land

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028.