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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2025, the number of active internet users is forecast to exceed 23.3 social media accounts.

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60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

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AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

Hubspot Marketing

Gartner predicts that agentic AI will solve 80% of customer problems by 2029. Consider, for instance, a system where a high-level autonomous agent oversees lower-level agents that manage specialized functions like customer service, customer retention, and selling. What you need is effective change management. How will this work?

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Best-Selling Digital Product Ideas to Sell Online

AWeber

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Why it works: E-learning is projected to reach $279 billion globally by 2029. Fonts and Typography Kits Why it works: Unique fonts are essential for branding and design projects, and there's a constant demand for fresh styles.

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Content Overload: How To Streamline Your Content Curation Process

Scoop.it!

Content creation is no longer exclusively the domain of Shopify stores and e-commerce brands like it once was. billion by 2029, meaning that new AI-powered solutions are always in the making. Why Is Content Curation Important? The global machine learning market is estimated at $21.17 billion in 2022 and is expected to reach $209.91

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