Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer Marketing 106

Influencer Marketing Transform Marketing Marketers 106

AWeber

FEBRUARY 6, 2024

No matter if you are looking for ways to create a small business or you just want to complement your 9-5 income, opening an Etsy shop is only half the job done. No matter if you are looking for ways to create a small business or you just want to complement your 9-5 income, opening an Etsy shop is only half the job done.

Promotion 96

Promotion Shoppers Advertising Advertisers 96

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

User-Generated 128

User-Generated Marketing Marketers Advertising 128

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Why should your business adopt it? Boost customer interactions, conversions, and sales.

Management 145

Management User-Generated Analytics Branding 145

Marketing Insider Group

MARCH 11, 2024

Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content. Whether it’s boosting brand awareness, engaging your audience, or driving sales, each video you create should have a clear goal in mind. That’s not pocket change!

Key Performance Indicator 94

Key Performance Indicator SEO Analytics Shipping 94

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

User-Generated 97

User-Generated SEO Communications Target Market 97

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? What is Social Media Automation?

Transform 105

Transform Analytics User-Generated Management 105

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 98

Influencer Marketing Branding Gen Z Marketing 98

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. “ Ready to explore the main trends of 2024 in marketing, from AI to a cookieless world? Keep scrolling to discover the key insights from the State of Marketing report! But the upsides far outweigh the downs.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Search Engine Land

MAY 10, 2023

It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. Here are six ways how. Even if you don’t love the initial results, a few tweaks might improve them to your liking.

Copywriting 114

Copywriting Marketing Marketers eCommerce 114

Scoop.it!

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. The short answer: You improve your search visibility, trust, and ranking.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Consistency Consistency is key when it comes to social media algorithms. It involves a hefty strategy of great content and consistency. Your audience never sleeps and neither should your Facebook content.

Thought Leadership 121

Thought Leadership Analytics Management Social Media Marketing 121

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Quick Takeaways CustomGPT is uniquely tailored to fit your business’s specific needs and challenges, unlike standard GPT models. Well, according to OpenAI’s CustomGPT, now you can.

Transform 105

Transform Customer Management Communications 105

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Branding 110

Branding Transform Health Analytics 110

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return.

User-Generated 119

User-Generated Social Media Marketing Analytics Customer loyalty 119

Marketing Insider Group

APRIL 17, 2023

Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. 90.63% of Content Gets No Traffic From Google. No problem.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. Usually, the spike in website traffic from media coverage lasts only for a few hours. Usually, the spike in website traffic from media coverage lasts only for a few hours. How do I get maximum value from a press hit? First, share it on social media and mention the writer.

PR 104

PR SEO CMO Energy 104

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. It also boosts your credibility as a chef or author. And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food.

Food 94

Food Affiliate Marketing Promotion SEO 94

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. You still have to write for shoppers in a way that drives conversions. Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. On-page elements.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Invest in Quality Backlinks 4. Cultivate a Social Media Following 7. But what about Bing SEO? Prioritize Exact Keyword Matches 2. Don’t Forget About Meta-Tags 3.

User-Generated 84

User-Generated SEO Marketing Marketers 84

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Analytics 102

Analytics Social Media Marketing Law Product 102

Scoop.it!

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media.

User-Generated 81

User-Generated Analytics Email Marketing Branding 81

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements.

Direct Mail 116

Direct Mail Finance Marketing Marketers 116

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. Wednesdays from 2 to 5 p.m. Thursdays from 3 to 5 p.m. to 5 p.m.)

Entertainment 108

Entertainment Gen Z Education Food 108

Search Engine Land

SEPTEMBER 13, 2023

SEO and visibility Amazon’s algorithm considers reviews when ranking products in search results. Products with more and better reviews often appear higher in search results, making them more visible to potential customers. They can differentiate a product from similar offerings and encourage more sales.

eCommerce 129

eCommerce Management Communications Product 129

Buffer Marketing

APRIL 9, 2024

Not only can these nifty AI apps and tools help you boost productivity by organizing your time and tasks better, but they can also use machine learning to do some of those time-consuming or repetitive tasks for you. Buffer Use AI to brainstorm, write, and repurpose social media posts.   1. Who is your target audience?

Product 100

Product Price User-Generated Social Media Marketing 100

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. Here is a closer look.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Hubspot Marketing

NOVEMBER 6, 2023

For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. In this article, you’ll learn the skills you need to work with AI, the skills AI can’t replace, and how to boost your critical thinking skills to stay afloat in the AI era.

Law 121

Law Automobile Management Communications 121

Scoop.it!

MAY 4, 2023

User-generated or consumer-generated content is genuine, authentic content containing brand mentions that customers create, and this content is then published on their social media or other digital channels. The thing about user-generated content is that it works like genuine, trustworthy feedback for a brand from real end-users.

User-Generated 93

User-Generated Gen Z Law Promotion 93

Campaign Monitor

MARCH 21, 2024

The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. Does my welcome email set expectations around my business and the content I share?

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Customers.ai

FEBRUARY 7, 2024

From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. Antonis has a pretty cool way of turning creative ideas into serious business growth, having worked with big names like PepsiCo, Unilever, and many others to create buzz-worthy campaigns that get results.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Collaborate with social media and PR teams to create a more holistic marketing strategy. User experience In many ways, SEO and UX go hand in hand. And the search landscape has changed significantly.

SEO 111

SEO PR Transform eCommerce 111

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

SocialPilot

FEBRUARY 5, 2024

“Nothing influences people more than a recommendation from a trusted friend.” It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. What Is Twitter Influencer Marketing?

Influencer Marketing 96

Influencer Marketing Marketing Marketers Entertainment 96