Search Engine Land

APRIL 23, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

SEO 88

SEO User-Generated Health Analytics 88

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. Instagram also has a wide variety of types of content you can create, meaning you can experiment with different types of video, selling within the Instagram platform itself and paid advertising all in one app. What is Instagram automation?

Price 241

Price Analytics Marketing Marketers 241

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Customer Journey 100

Customer Journey Marketing Automation Platform Marketing Marketers 100

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? The world is moving faster than ever before.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? With influencer marketing, you typically lightly touch consumers through a brand mention. But their most important metric is engagement.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to. Engage with insights. Content engagement rate. But don’t let all that strategizing go to waste.

Thought Leadership 136

Thought Leadership Social Media Marketing Analytics CRM 136

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics.

Transform 117

Transform CMO Marketing Marketers 117

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical.

SEO 91

SEO Gen Z User-Generated Health 91

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Actionable insights to help you grow faster. Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. New revenue. Customer acquisition cost (САС).

Product 122

Product Customer Acquisition Key Performance Indicator Customer Journey 122

Hubspot Marketing

OCTOBER 25, 2023

In this post, we’ll cover: 8 Qualities of a Search Engine Web Spammer Spam Website Example What then, Does Google Care About? How do you track all this? Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. Let’s say you did get penalized.

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. Video views.

Branding 127

Branding Video Marketing Analytics User-Generated 127

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

JANUARY 20, 2023

There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. What are SEO metrics? Some SEO metrics are more useful than others.

SEO 117

SEO User-Generated Analytics eCommerce 117

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are SEO KPIs?

SEO 97

SEO Key Performance Indicator Whitepaper Analytics 97

Search Engine Land

OCTOBER 18, 2023

We can whip up content for text ads, no problem. More marketers are embracing Google’s latest omnichannel campaign types, such as Demand Gen. Dig deeper: The search marketer’s new imperative: Capturing first-party data 4. Assets (formerly ad extensions) aren’t associated with their intended campaigns. We need leads!”

B2C 109

B2C Advertising Advertisers Product 109

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. From there, you can draw insights to boost engagement. Is your YouTube engagement where you want it to be?

Analytics 95

Analytics SEO Promotion Food 95

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page). Your audience relies on them.

SEO 114

SEO PR Branding Customer 114

Hubspot Marketing

FEBRUARY 21, 2023

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals. Here’s an image of all the important metrics you should remember.

CRM 97

CRM Marketing Marketers SEO 97

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. Look at it this way.

Marketing 110

Marketing Marketers Analytics Energy 110

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions.

Finance 127

Finance Gen Z User-Generated Analytics 127

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management 130

Management Marketing Marketers Acquisition Marketing 130

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 127

SEO User-Generated Transform Market Trends 127

Vertical Response

JULY 3, 2023

In the highly competitive business landscape, savvy marketers or ambitious small business owners are always on the hunt for strategies to elevate customer satisfaction. The NPS is a sought-after customer satisfaction metric that gauges the probability of a customer recommending your business to others. The ultimate goal? What is NPS?

Customer loyalty 63

Customer loyalty Transform Promotion Customer 63

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022. Goal 3: Getting More Leads.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy.

Thought Leadership 117

Thought Leadership Analytics Management Social Media Marketing 117

Litmus

JUNE 8, 2021

Our guess is that Apple will first route emails through a relay or proxy on Apple’s servers to load tracking pixels before serving that email to readers. Will Apple load all remote images, not just tracking pixels? How will they even differentiate what’s a tracking pixel and what’s just a remote image? How will it work?

Email Marketing 145

Email Marketing Marketing Marketers Analytics 145

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? First things first, though.

Branding 99

Branding Price Analytics Social Media Marketing 99

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. Looking for insights? Please accept statistics, marketing cookies to watch this video. Please accept statistics, marketing cookies to watch this video. GA4 analysts add dimensions and metrics. That era ended.

Analytics 90

Analytics eCommerce CMO SEO 90

Hubspot Marketing

FEBRUARY 6, 2023

Facebook engagement is something marketers shouldn't overlook when crafting a social media strategy. Here's everything marketers need to know. Post interesting, entertaining, and valuable content. Focus on User Generated Content (UGC). How to Increase Facebook Engagement Now you know how to track and measure engagement.

User-Generated 92

User-Generated Entertainment Education Branding 92

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing.

Customer 105

Customer Analytics Marketing Marketers 105

Sachs Marketing Group

DECEMBER 15, 2023

This proactive inquiry sets the foundation for transparent communication, mutual expectations, and a partnership to achieve measurable, successful results in your digital marketing efforts. Asking targeted questions can reveal insights into their expertise and compatibility with your needs. What is your approach to SEO?

SEO 98

SEO Key Performance Indicator Price Communications 98