Jeff Bullas

FEBRUARY 13, 2023

Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. The world is moving faster than ever before. What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Search Engine Land

MARCH 8, 2024

47% of respondents’ main area of SEO expertise was in technical, 34% content and 9% ecommerce. While we’re slowly transitioning toward a net-zero environment , many scientists believe this won’t be enough to halt the impacts that are felt worldwide due to human activity. 62% of respondents were male, 34% female.

SEO 128

SEO Energy Manufacturing Education 128

Jeff Bullas

FEBRUARY 8, 2023

Instagram shows no signs of slowing down – the platform is still booming with popularity and for brands, businesses, influencers, creators, and more, it’s a huge space to really take your online presence and success to the next level. With so much competition out there, how can you get noticed?

User-Generated 314

User-Generated Price Energy Promotion 314

Orbit Media Studios

FEBRUARY 26, 2024

There are many consequences: low traffic, low conversions, high costs, wasted time and legal risks. By Andy Crestodina An effective website has to do a lot of things right. Think about your ideal visitor. Something happens in their life that sends them looking for help. This is the moment of truth. They need what you do. They open a browser.

Copywriting 71

Copywriting Law CRM User-Generated 71

Hubspot Marketing

JANUARY 13, 2023

In either of those cases, focus on highlighting transferable tasks and skills – i.e. areas where your desired and past jobs intersect. Are you in the process of updating your resume ? But even the most experienced professionals make mistakes on resumes that can cost them the job. Grammar Mistakes. Unrelated Job Experience. Resume Length.

Education 100

Education Management Marketing Marketers 100

Buffer Marketing

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.    Creating a list on X is free.

PR 112

PR Management Customer Social Media Marketing 112

Search Engine Land

APRIL 7, 2023

How to write high-quality review content: 9 must-dos to win with users and search engines Creating review content isn’t as simple as listing a product’s features, writing a paragraph about why you liked/didn’t like it, and adding a star rating. Rechargeable battery? Peanut butter? How do you do that? Let’s explore.

Shoppers 103

Shoppers Price Online Buyers Product 103

Neil Patel

FEBRUARY 25, 2021

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise. This could lead to miscommunications and misunderstandings. What is MLOps? It is an extension of what we know as DevOps. 5 Benefits of MLOps.

Marketing 114

Marketing Marketers Communications Management 114

OnPassive Marketing

OCTOBER 26, 2022

Getting caught up in the latest trends and shiny objects is easy, leading to wasted time and money. But if you’re looking for a 9-to-5 job with little room for growth or creativity, there might be a better fit. The use of social media for marketing is rapidly changing over time. And this year, there are 3.5

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Hubspot Marketing

NOVEMBER 3, 2023

Marketing Reporting Marketing Reporting Examples How to Create a Marketing Report Create Your Marketing Report Today Marketing reports vary depending on what data you’re reviewing and the purpose of each report. In short, marketing reporting is a precious process if used and crafted correctly.

Marketing 110

Marketing Marketers Analytics Energy 110

Customers.ai

SEPTEMBER 16, 2022

Today I’m going to show you how to create a sales outreach email template using 9 proven tactics that you can use to connect with prospects at scale, nurture leads, and close more deals. 9 top tactics and best practices for sales outreach How to create a sales outreach email template (3-step tutorial). Leave no qualified lead behind!

Transform 56

Transform Promotion User-Generated B2C 56

Search Engine Land

JULY 11, 2023

Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level. So how can you use GPT to your advantage in PPC? The AI system is really good at that.”

Advertising 98

Advertising Advertisers Product Digital Marketing 98

Search Engine Land

OCTOBER 31, 2023

Let’s explore key areas where marketers successfully leverage AI for content creation. Let’s explore key areas where marketers successfully leverage AI for content creation. Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale.

User-Generated 125

User-Generated Transform SEO Law 125

Customers.ai

SEPTEMBER 15, 2022

Today I’m going to show you how to create a sales outreach email template using 9 proven tactics that you can use to connect with prospects at scale, nurture leads, and close more deals. 9 top tactics and best practices for sales outreach How to create a sales outreach email template (3-step tutorial) Never Miss a Lead with Customers.ai

Transform 52

Transform Promotion User-Generated B2C 52

Marketing Insider Group

APRIL 22, 2021

How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Digital ads are a waste of time and money. Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. Kissmetrics .

Analytics 145

Analytics Communications Education Management 145

Neil Patel

APRIL 14, 2021

If you are just getting started, you might be afraid of messing it up. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers.

Advertising 143

Advertising Advertisers Price Customer 143

Orbit Media Studios

JANUARY 31, 2023

One logo is enough Some websites add the logo to the hero area in an image so it appears a second time. This kind of over-branded wastes space that could be used for other important things, such as telling the visitor what business you’re in. It has a lot of jobs to do. Like all best practices, these aren’t rules. No need to shout.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Hubspot Marketing

DECEMBER 22, 2023

What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from these customer-facing failures. 11 Examples of Marketing Advice Gone Wrong Read on for our list of 11 bad marketing moments, or use the jump links to find your favorite example.

Marketing 106

Marketing Marketers Shipping Branding 106

Sachs Marketing Group

DECEMBER 15, 2023

Without asking the right questions, you risk having mismatched expectations, potentially leading to underwhelming results and wasted resources. Choosing the right SEO agency is crucial and can significantly impact your business’s online presence. What is your approach to SEO? Our Answer: Yes, we handle both on-page and off-page SEO.

SEO 98

SEO Key Performance Indicator Price Communications 98

Search Engine Land

FEBRUARY 27, 2023

They conclude blogging is a waste of time. Reality check: It will require dedicated effort from someone whose 9-5 work consists of content creation and nothing else. Planning a trip vs. stepping off the plane with no idea what you’ll do or where you’ll go. Some people get excitement from living life in the unknown.

Promotion 97

Promotion SEO Content Marketing Management 97

Sachs Marketing Group

JANUARY 5, 2024

With search engines being the new storefronts, standing out is more challenging than ever. PPC advertising emerges as a beacon of hope in this scenario, offering businesses a fast track to the top of search results. In this article, we share 14 benefits of PPC advertising and how PPC ads can help you grow your business fast. What is PPC Advertising?

Advertising 81

Advertising Advertisers Customer Acquisition User-Generated 81

Neil Patel

JULY 28, 2021

The company divides the sales funnel into three key areas, and then lists the appropriate content asset types for each in the graphic below: Step #2: Research Your Audience for Your Content Strategy. Don’t assume that content is the best option in every situation. Different segments of the sales funnel warrant different types of content.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Neil Patel

FEBRUARY 1, 2022

Conversion rates are easily one of the most important things to track to ensure the success of your marketing campaigns—and stop you from wasting your budget. Unfortunately, if you think tracking your conversion rates to find ways to increase them is too much work, you’ll end up wasting your time and money on the wrong campaigns.

Non-Profit 108

Non-Profit SEO Customer Product 108

Hootsuite

DECEMBER 2, 2019

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet. 11 essential social media tips for business.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hootsuite

MAY 31, 2022

34% of Pinterest users live in rural areas. This compares to 32% who live in suburban areas and 30% in urban areas, according to Pew Research’s 2021 survey of social media users. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. The platform’s 3.1% And only 7.3%

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Neil Patel

MAY 11, 2021

Maybe with the current market, you think it will be a waste of resources. However, you’ll probably need a permit to fly a drone in most areas, so keep that in mind. Use a neutral density filter for shooting outside, and get a pocket-sized LED light you can attach to the camera (or smartphone) for filming in poorly-lit areas.

Real Estate 120

Real Estate Video Marketing Price Law 120

OnPassive Marketing

JULY 11, 2022

Keep Track Of Your Reputation Metrics: Tracking your reputation metrics can help you identify areas where you need to improve your profile with the public. Managing your brand reputation is an essential part of any marketing strategy. The questions you need to ask yourself to develop a strong BRM plan. What Is Brand Reputation Management?

Management 61

Management Branding Promotion Communications 61

Search Engine Land

JULY 14, 2023

The search results for an exact match brand name is Google’s evaluation of what that brand’s audience will find most helpful, relevant and valuable. That means the brand SERP is your guide to what’s right and what’s wrong with the digital strategy. It lets you focus on the right elements and use SEO to help “educate” Google.

Branding 96

Branding User-Generated SEO Entertainment 96

Hubspot Marketing

JANUARY 4, 2021

We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Hootsuite

FEBRUARY 24, 2022

9 tips for planning a winning cross-platform campaign. If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. You’ve come to the right place!

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Hubspot Marketing

JULY 28, 2022

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. In this guide, you'll discover how to begin advertising on Google. Why advertise on Google?

Advertising 145

Advertising Advertisers User-Generated CRM 145

Hootsuite

AUGUST 14, 2020

Focus on your priorities: the most profitable demographic, market area or product, and go all-in on just a specific keyword. When you’re a small business owner, there’s a lot of things you can spend money on to promote your business. Whatever your budget, you’ll be able to reap the benefits of this powerful advertising tool.

Retail 145

Retail Advertising Advertisers User-Generated 145

Sachs Marketing Group

AUGUST 5, 2023

The stakes are high – a poorly designed website can deter potential customers, harm your brand, and waste valuable resources. Experience and Specialization When selecting a web design company, their experience and area of specialization can play a pivotal role in the success of your project.

Law 52

Law Price eCommerce Branding 52

Sachs Marketing Group

AUGUST 3, 2023

Traditional advertising methods can be costly and inefficient, leading to wasted resources and missed opportunities. It offers quick, measurable results and allows precise targeting of audiences, making it a powerful tool for small businesses. In this article, we’re sharing 10 benefits of pay-per-click advertising for small businesses.

Advertising 52

Advertising Advertisers User-Generated Traditional Marketing 52

Hootsuite

MAY 9, 2023

Real estate social media advertising lets you promote your relevant types of posts to specific demographics, locations, or areas of interest. This ensures that your message reaches the right people and that you’re not wasting resources trying to reach people outside of your market niche.

Real Estate 89

Real Estate Social Media Marketing Marketing Marketers 89

Content Marketing Institute

SEPTEMBER 12, 2018

Regardless of whether an influencer partner intentionally participates in deceitful practices or may be an unwitting victim of a third-party effort to game the system, the cost to your business – and its content – remains the same: precious budget dollars wasted to curry favor with fake followers. joderama Click To Tweet.

Influencer Marketing 106

Influencer Marketing Marketing Marketers Fashion 106

Neil Patel

APRIL 15, 2021

When their sole aim is to get users to make a call, it would be a waste of money to show them on desktop and tablet searches. For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. But maybe your phone isn’t ringing much anymore. Google’s call-only ads make it easy for customers to call your business.

Non-Profit 109

Non-Profit User-Generated Customer Journey Customer 109