Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. How does this fit into your overall SEO strategy and SEO planning ?

Customer loyalty 121

Customer loyalty SEO User-Generated Product 121

Jeff Bullas

JANUARY 24, 2023

But how do you make a splash on TikTok and get noticed? How much does it cost to buy TikTok followers? How much does it cost to buy TikTok followers? How much does it cost to buy TikTok followers? But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it.

Gen Z 338

Gen Z Price Target Market Customer 338

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Let’s dive right in!

Thought Leadership 111

Thought Leadership Inbound Marketing Promotion User-Generated 111

Hubspot Marketing

MAY 1, 2024

It’s important to point out that you might have one overarching professional goal, like “become professionally bilingual.” The letters of SMART stand for: Specific Measurable Attainable Relevant Time-Bound Let’s examine each letter so that you understand how to structure your goals for maximum achievement.

Management 113

Management Promotion Thought Leadership Education 113

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers.

Transform 89

Transform Market Segmentation Thought Leadership Manufacturing 89

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Customers.ai

FEBRUARY 7, 2024

These are the folks who don’t just follow trends; they’re out there setting them. Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Vertical Response

JANUARY 29, 2024

In the crowded inbox of your subscribers, a cool and catchy subject line can make your email stand out. For instance, “John, check out these exclusive deals for you!” Creating compelling email subject lines can be a game-changer for your online business. Let’s explore some key characteristics.

Shipping 66

Shipping Fashion Email Marketing Analytics 66

Jeff Bullas

MARCH 5, 2023

Especially on Instagram, where there are countless opportunities for aspiring influencers to grow their followers and earn a living. Did you know that in 2021, over 47% of Instagram influencers had between 5,000 to 20,000 followers, while more than 28% had between 20,000 to 100,000 followers? And that’s where these 11 amazing websites come in.

Price 213

Price Promotion Social Media Marketing Customer 213

Neil Patel

APRIL 14, 2021

As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth. Marketplace is anticipated to have similar features of both competitors, but with a LinkedIn spin: Businesses can both seek out freelancers, compare rates, and share posts for freelancers to respond to.

Affiliate Marketing 144

Affiliate Marketing Health Advertising Advertisers 144

Businesses Grow

JULY 17, 2023

The Marketing Companion podcast recently had its tenth birthday. So let’s look at three aspects of the success of the Marketing Companion podcast. A strange brew Unlike most podcasts, The Marketing Companion publishes every other week instead of weekly. I would rather keep moving forward. Is your show a burden?

Entertainment 98

Entertainment Education Marketing Strategy Content Marketing 98

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. The health and fitness industry is worth over $96 billion dollars.

Advertising 141

Advertising Advertisers Health User-Generated 141

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Search Engine Land

FEBRUARY 2, 2024

As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities. Amid a sea of content, standing out can be tough. Using transcripts.

SEO 116

SEO PR Entertainment Health 116

Hubspot Marketing

OCTOBER 21, 2020

I don't know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. No, that concept is also relevant to niche blog topics. Here, we'll go over what you need to consider when choosing a niche blog topic and look into 50 potential blog niche ideas you can choose from.

Entertainment 145

Entertainment Finance Health Shoppers 145

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Content Marketing 96

Content Marketing Marketing Marketers User-Generated 96

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Digital Marketing 101

Digital Marketing Price Marketing Marketers 101

Customers.ai

FEBRUARY 21, 2024

Digital marketing’s getting trickier by the day, isn’t it? And let’s not even get started on trying to keep up with how fast everything changes, including what our audiences are looking for. We’ve figured out a way to track what matters—real interest and intent—without relying on those disappearing cookies.

Customer Journey 60

Customer Journey Advertising Advertisers Outbound Marketing 60

Scoop.it!

JANUARY 11, 2024

Only with a strategy to build the brand across all channels can marketers create brand authority. Establish credibility and expertise Your customers are saturated with information and marketing messages, so how can you stand out in the crowd? Blogs will also give you extra reach.

Branding 78

Branding Thought Leadership B2C User-Generated 78

Duct Tape Marketing

JUNE 16, 2021

Create 6-Figure Months With Your Coaching And Education Business written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Jason How. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space.

Education 100

Education eCommerce Analytics Digital Marketing 100

Rock Content

MARCH 26, 2024

And as a content producer for Rock Content’s blog, I’ll show you how we produce some of our content. Join me on this step-by-step tour of how the work is done in the backstage. As rockers, we are proud to use our own tools to help boost our content production process. And more, something with value and quality.

Transform 82

Transform User-Generated SEO Branding 82

Buffer Marketing

MARCH 9, 2023

Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Branding 120

Branding Real Estate Thought Leadership Place 120

Sachs Marketing Group

DECEMBER 21, 2023

In this article, I’m sharing how to improve SEO on Amazon, increase the visibility of your products, and drive more sales. If your products fail to stand out, it won’t take long for you to feel the effects of missing sales. How to Improve SEO on Amazon Improving SEO for Amazon products is crucial for any e-commerce business.

SEO 96

SEO Price Logistics eCommerce 96

Rock Content

JUNE 2, 2024

Visual branding is an essential component of your marketing toolkit. By focusing on visual identity, we aim to provide actionable insights and tips on how businesses can refine and strengthen their visual presence to effectively communicate their unique identity and resonate with their target market. What is Visual Branding?

Branding 52

Branding Communications Fashion Food 52

Buffer Marketing

SEPTEMBER 26, 2023

I settled on copywriting because I had a knack for writing and a bit of experience from keeping a lifestyle blog and writing book reviews. And when it got to the business side of things — i.e., how to make money from the skill — everyone said the same thing: build a personal brand.

Management 114

Management Branding Copywriting Content Marketing 114

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Many Chat

MAY 6, 2022

Whatever the case may be, nailing your Instagram profile picture is an essential part of your marketing strategy. This article will cover the basics of how to create a memorable profile picture for leveling up your Instagram presence, with ideas and examples. It takes mere seconds for people to draw conclusions from a first impression.

eCommerce 97

eCommerce Real Estate Branding Place 97

Neil Patel

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? Because if you don’t stand out it’s going to be hard to thrive.

Price 145

Price Promotion Marketing Marketers 145

Hubspot Marketing

JULY 15, 2022

Let's dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, and cover five PR tasks you can manage in-house. It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? Reasons to Hire a PR Firm. You know what you want.

PR 128

PR Management Communications Promotion 128

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Without it, you might target the wrong audience, enter the market at the wrong time, or struggle to stand out in a crowded market.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Neil Patel

NOVEMBER 21, 2022

So, let’s first go over the trends we are seeing, and then we can go over how you need to adapt. So, let’s first go over the trends we are seeing, and then we can go over how you need to adapt. As marketers, this is important to keep in mind because we tend to focus on shiny objects. So, what are marketers doing?

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Price 75

Price Marketing Marketers Market Trends 75

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. Safe to say you have a tough crowd… So those few characters matter – a lot! So, how do you do it? P.S. We’ve included a bonus hack at the end of this article… Don’t miss out!

Gen Z 124

Gen Z eBook Digital Marketing SEO 124

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 87

Marketing Strategy Product User-Generated Marketing 87

Hubspot Marketing

SEPTEMBER 22, 2022

The more traffic your blog or site receives, the better. For example, a local roofing company might use the event of a large storm rolling through the city or county as a jumping-off point for a blog post about handling hail or wind damage. HubSpot’s recent State of Consumer Trends blog is a good example of topical content.

SEO 115

SEO Market Trends Marketing Plan Customer 115

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. How do you get those paid ad leads to actually convert? This, of course, is the challenge of paid marketing.

Whitepaper 142

Whitepaper User-Generated Copywriting Advertising 142