Hubspot Marketing

DECEMBER 1, 2023

You’re also able to measure the effectiveness of your social selling efforts with the campaigns tool that allows you to tag related marketing assets and content. That way, you can see how social media factors into your marketing and sales strategy. Products can be discovered, shared, and purchased directly within the app.

Price 102

Price CRM Social Media Marketing Management 102

Calvyn Lee Blog

JANUARY 4, 2024

For a gaming, gambling, and casino website, these might include: Casino Games Online Gambling Game Reviews Strategy Guides Industry News Responsible Gaming Step 2: Research Sub-Topics For each core topic, conduct thorough research to identify relevant sub-topics. This will help you create content that aligns with user search queries.

User-Generated 130

User-Generated Law SEO Management 130

Martech

APRIL 10, 2024

The Affiliate Hub. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Affiliate Hub. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. Enhanced tagging.

Promotion 77

Promotion Product Marketing Strategy Management 77

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The Omni AI Hub framework operationalizes AI to provide automated transcriptions, summarization, sentiment, intent and escalations.

Transform 87

Transform Customer Acquisition User-Generated Advertising 87

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. But there’s a solution.

SEO 139

SEO Digital Marketing Health Social Media Marketing 139

Martech

MAY 24, 2024

Marketers think of this as nurturing leads with personalized content based on browsing habits and past purchases. The B2B strategy of account-based marketing (ABM) is built around creating messages for employees at specific target accounts. B2C marketers are often A/B testing different strategies to optimize campaigns.

B2C 98

B2C Automobile Marketing Automation Platform Retail 98

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? It makes your content on specific topics much easier to find.

Whitepaper 95

Whitepaper eBook SEO Education 95

Search Engine Land

SEPTEMBER 7, 2023

Entities These are the foundational concepts or things in content. They’re the bridge between the user’s intent and the content they’re trying to find. SEO Topics guide your broader content strategy. Entities help focus and refine that strategy. How do entities affect keyword research?

SEO 138

SEO User-Generated Transform Place 138

Martech

MAY 16, 2024

Here are the top 5 ways they decide: Recommendations from family and friends (44%) Homepage of streaming app (40%) TV home screen (39%) Social media ads (25%) TV commercials (23%) The smart TV hub or the streaming service homepage is a place where CTV viewers spend a lot of time. Image: IAB, “2024 Digital Ad Spend & Strategy Report.”

Retail 107

Retail Entertainment Influencer Marketing Advertising 107

Martech

JUNE 14, 2023

Influencer Marketing Hub 2023) 71.2% Influencer Marketing Hub 2023) Marketers’ use of AI (from Influencer Marketing Hub 2023) 61.4% have used AI for content production. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Finance 133

Finance Price Influencer Marketing Marketing 133

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. If you don't know how to code at all, no worries — embedding external content is extremely easy.

User-Generated 97

User-Generated Place Management Customer 97

Search Engine Land

OCTOBER 5, 2023

Reddit has updated its on-demand learning hub with new features, courses and certifications. The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The platform has rolled out a new “Boost 2.0

Education 115

Education Advertising Advertisers Search Marketers 115

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. So, get an edge by adding a keyword mapping tool to your content strategy toolbox.

Transform 140

Transform SEO Branding Product 140

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 138

Personalized Marketing Marketing Marketers Energy 138

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting your SEO performance.

Transform 124

Transform SEO Energy Place 124

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals.

Social Media Marketing 112

Social Media Marketing Communications Management User-Generated 112

Hubspot Marketing

APRIL 21, 2022

You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. Why is content mapping important? When it comes to content, one size rarely fits all.

Price 145

Price CRM Marketing Marketers 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Influencers must tag posts for paid content using the paid partnership label.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. Content showcasing your industry authority ranks higher in the algorithm.

SEO 123

SEO User-Generated Thought Leadership Social Media Marketing 123

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Search Engine Journal

MARCH 30, 2022

Design your content hubs and learn the best interlinking strategies today. The post How Should We Internally Link Hub & Spoke Content For SEO? Topic clusters and semantics started to become a mainstream trend in SEO. appeared first on Search Engine Journal.

SEO 97

SEO Content Marketing Marketing Marketers 97

Martech

APRIL 4, 2024

All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness.

CRM 52

CRM Management Transform User-Generated 52

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Customer Marketing 116

Customer Marketing Branding Customer User-Generated 116

Martech

APRIL 12, 2022

A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic and enhance downstream metrics like conversions, leads and sales. Join Conductor in a live webinar and learn the basics of a hub and spoke model.

Content Marketing 84

Content Marketing Marketing Marketers Marketing Strategy 84

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Ideally, they should describe what content a page holds. They serve as the equivalent of your text, conveying content to search engine crawlers. This makes image optimization a must in your SEO strategy. Avoid content duplication for similar products.

Product 133

Product SEO Copywriting eCommerce 133

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. It is the foundation of acquiring a customer audience and helping them learn more about your products and services with authentic, informative, and engaging content. With content offers, you can bring visitors to your website.

Gen Z 113

Gen Z User-Generated Social Media Marketing Millennials 113

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. You can schedule posts, interact with your community and even monetize your content. Select each page to manage and monitor its content and analytics.

Key Performance Indicator 99

Key Performance Indicator Marketing Marketers Management 99

Duct Tape Marketing

JANUARY 19, 2022

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Content is how you move people from know to like to trust.

eCommerce 97

eCommerce Retail eBook Management 97

Duct Tape Marketing

MAY 29, 2024

Some specific ideas: Ask them for referrals to a target list each quarter, equip them with valuable shareable content, host exclusive events to appreciate them and have them appreciate each other. With your client’s blessing, set up a call or meeting to educate these advisors on the marketing strategy you’ve developed.

Law 64

Law Marketing Plan Communications Price 64

Martech

MARCH 28, 2024

Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Get MarTech! In your inbox.

Customer Acquisition 58

Customer Acquisition Analytics Price Advertising 58

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Content Marketing 125

Content Marketing User-Generated Influencer Marketing Customer Acquisition 125

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Lynton Web

SEPTEMBER 27, 2023

Its deep content knowledge and understanding of customer behavior offer predictive insights that can guide marketing strategies. Read More - A Winning Marketing Strategy That Doesn't Involve AI Prospecting Workspace: The Prospecting Workspace is a salesperson's dream. It's not just about listing products and processing payments.

Product 64

Product CRM Shoppers User-Generated 64

Martech

APRIL 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

CRM 88

CRM Retail Analytics User-Generated 88

Many Chat

JULY 8, 2022

You should absolutely be working hashtags into your Instagram marketing strategy. They are a powerhouse tool for getting your content and brand noticed. Instagram hashtags act as a search engine of sorts—they help filter content to specific niches and industries based on the tags you use. But there are caveats to their use.

Fashion 111

Fashion Food Influencer Marketing Promotion 111