Neil Patel

JUNE 25, 2025

Turning paid ads to profit is a tested route to sustainable, scalable revenue. If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. What Is Paid Media?

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more.

Management 111

Management Inbound Marketing Marketers Marketing 111

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 120

Transform User-Generated Marketers Marketing 120

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. What is social media advertising? The problem?

Advertisers 104

Advertisers Advertising Gen Z Social Media Marketing 104

Marketing Insider Group

JANUARY 28, 2025

Visuals are an incredibly valuable tool as you attempt to get attention on social media. This article will show how branded graphics can transform your paid ads on social media. In social media paid ads , these graphics can make your content instantly recognizable and memorable.

Branding 94

Branding Transform Analytics Communications 94

Hubspot Marketing

SEPTEMBER 3, 2024

But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. To be totally candid, Facebook Advertising is complex. That’s why it’s essential to have a well-thought-out Facebook Advertising strategy before deciding how many dollars to put behind them. Next question. But it can.

Advertisers 128

Advertisers Advertising Price User-Generated 128

Hubspot Marketing

NOVEMBER 7, 2024

Most Series A or B startups are selling to mid-market companies with annual contract values of $5,000-$12,000. As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? For most startups, this is where things fall apart.

Inbound Marketing 118

Inbound Marketing Logistics Price User-Generated 118

Hubspot Marketing

NOVEMBER 5, 2024

For this post, I sat down with Daniel Lynch , President and Owner of Empathy First Media, to discuss optimizing B2B conversion rates. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Table of Contents What is B2B conversion rate optimization? I like the way Lynch puts it. “In

B2C 131

B2C Millennials Customer Journey User-Generated 131

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Calculate it on a post-by-post basis or for an entire campaign for any social network. Facebook engagement matters because it can help extend organic reach. percent of users.

Entertainment 119

Entertainment Real Estate User-Generated Analytics 119

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. backlinks , social signals). Today, every business invests in digital marketing. Digital marketing is a broad term that encompasses many services. Most user searches are conducted on search engines first.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask?

Analytics 115

Analytics Transform User-Generated PR 115

Unbounce

JANUARY 6, 2025

Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period. Updated on January 6, 2025. 14 min read Ahh, the funnel. Hes a self-proclaimed spreadsheet nerd by day, volunteer soccer coach on weekends, and wannabe fantasy football expert every fall.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Orbit Media Studios

JANUARY 8, 2025

Some are social proof and trigger the conformity bias (Others like them? When they say it its social proof. The header and the navigation labels tell the visitor what you do. In a split second, they answer the question Am I in the right place? Just dont get too clever or overly branded in your <h1> header and youll be fine.

Copywriting 112

Copywriting Transform SEO Place 112

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Martech

DECEMBER 9, 2024

It drives most personalization, scoring and segmentation features of marketing automation, email marketing, CRM, social media and SEO systems. Are AI-driven algorithms predicting future behavior, populating your content map with new ideas or analyzing social sentiment? What have you learned from A/B testing at scale?

CRM 120

CRM Analytics Product SEO 120

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

CRM 103

CRM Law Advertisers Advertising 103

Search Engine Land

SEPTEMBER 20, 2024

It creates ad design options based on your brand and visuals, ready for A/B testing on platforms like Meta, Instagram, LinkedIn and Google Ads. Sample ad creation Pricing structure The tool provides a 7-day free trial for testing but requires a pricier plan for managing multiple brands and integrating ad platforms. AdCreative.ai

Price 85

Price User-Generated eCommerce Retail 85

Buffer Marketing

NOVEMBER 7, 2024

It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in funding?

Customer Acquisition 125

Customer Acquisition Price Non-Profit SEO 125

Customers.ai

NOVEMBER 20, 2024

Social Media Engagement: Tracks likes, shares, and comments on your posts. Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank! But before the episode aired, they made a smart move: they set up the Customers.ai Ready to dive in and make your next campaign your best yet?

PR 78

PR Gen Z User-Generated Analytics 78

Hubspot Marketing

JANUARY 28, 2025

A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. After looking at the numbers, they realize: Social media ads bring in $20,000 for every $10,000 spent. Without it, companies risk spiraling deeper into inefficiency and lost opportunities.

Non-Profit 70

Non-Profit Transform Marketers Marketing 70

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences.

Advertising 63

Advertising Advertisers Whitepaper User-Generated 63

Sprout Social

APRIL 28, 2025

Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hootsuite

MARCH 21, 2025

Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1%

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Let me guess.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms.

Advertising 52

Advertising Advertisers Branding User-Generated 52

SocialPilot

FEBRUARY 23, 2025

They create social proof, build credibility, and, if managed well, can turn a satisfied customer into a long-term advocate. For customers, your business is only as good as the reviews they find online. Your brand is what other people say about you when youre not in the room. And the best part? Thats what this guide is here for! Heres how: 1.

Marketers 63

Marketers Marketing Real Estate Management 63

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. The first step is to take a closer look at the social media demographics in Australia. The report also found that approximately one in five Australians creates social media content to generate income.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Marketing Insider Group

APRIL 15, 2025

Paid media plays a role in every stage, from display ads to retargeting campaigns. Breaking Down Full-Funnel Marketing Full-funnel marketing ensures that paid media efforts align with every stage of the customer journey. Paid Media Tactics: Display and Video Ads: Use visually engaging content to introduce your brand.

Advertising 63

Advertising Advertisers Customer Journey Marketers 63

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Whether you’re working with Google Ads, social media platforms, or native advertising, crafting a solid paid advertising strategy involves breaking down the entire process, from initial planning to tracking performance.

Advertisers 52

Advertisers Advertising User-Generated Retail 52

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

CRM 59

CRM Law Advertisers Advertising 59

Power Digital Marketing

JUNE 7, 2025

Paid social media advertising has become an integral part of most marketers’ strategies to drive targeted traffic, generate leads, and boost conversions. Following paid social best practices is essential for achieving optimal performance and maximizing ROI.

Key Performance Indicator 52

Key Performance Indicator User-Generated Advertisers Advertising 52

Search Engine Land

SEPTEMBER 16, 2024

Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes! Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes!

User-Generated 76

User-Generated Advertisers Advertising Law 76

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. The gist is that outsourcing allows companies to partner with skilled professionals to handle their paid media efforts.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52