accounting 
Search Engine Land
JULY 11, 2024
SEO is full of challenges, but among the hardest is account management. Knowing how to balance work and account management. Do the work that you can that is in line with the budget and the goal of maintaining the account’s profitability. In this article, I’ll share some tips on: Keeping clients happy. And a lot more.
Martech
AUGUST 19, 2024
For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. How to identify target accounts for ABM Identifying the right accounts is crucial for ABM’s success.
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Martech
NOVEMBER 7, 2024
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.
Martech
AUGUST 26, 2024
ABM ( account-based marketing ) tool: An ABM tool enables you to identify and target high-value accounts, personalize marketing efforts, and align sales and marketing activities. It helps you focus your resources on the most promising accounts, improving efficiency and effectiveness.
Speaker: Paul Slack, Vende Digital CEO
Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize revenue impact How to get started Get your burning questions answered during our live Q&A session!
Sprout Social
SEPTEMBER 12, 2024
But this doesn’t mean your brand needs to have an account for every network. Sprout’s Employee Advocacy solution lets employees share brand content on their personal accounts while staying compliant with pre-approved copy. Social media users flock to every network for different needs and purposes.
Martech
DECEMBER 5, 2024
You can check out, but you can never leave Looking at the company’s membership structure, we discovered customers could not close their accounts, even if they had never converted from a free trial or had canceled a paid service. Mistimed transactional emails caused high spam complaints from users who had never signed up for an account.
Speaker: Paul Slack - Vende Digital CEO
Targeting key accounts to keep your brand top of mind. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Keys to executing campaigns that will put wins on the board. Producing leads your sales team will love to work with.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Without it, you can’t find and reach your target accounts. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine.
Advertiser: ZoomInfo
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. How is AI changing workflows and driving functionality?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
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