Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. Go for Quality: Invest in top-notch production to make sure your videos shine.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Digital Marketer

DECEMBER 19, 2022

This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. AI and advanced BI (Business Intelligence) technology. Standalone mobile apps have led to the growth of personalized marketing via push notifications and in-app advertising. Marketing on the go.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech!

Gen Z 110

Gen Z Millennials Fashion Marketing 110

Duct Tape Marketing

MAY 2, 2024

04:51] How does this affect the perspective of brands that have spent all that money on traditional SEO? [07:03] His clients include global brands such as Citizen Watch, ExxonMobil and bva. And that looks different for a B2C journey versus a B2B journey. So they've got new competitors and then also new technology.

SEO 70

SEO Whitepaper B2C Transform 70

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

Transform 127

Transform Marketing Marketers Analytics 127

Martech

JANUARY 10, 2023

Digital media and advertising. How data will change marketing in the new year. Big brands like Samsung , Under Armour and Walmart have rolled out multi-pronged, long-term engagements in virtual worlds and with virtual goods. Virtual worlds and tokens are new for consumers and marketers alike. Retail media networks.

Transform 103

Transform eCommerce Marketing Marketers 103

Welcome Software

JULY 13, 2022

In a market where 32% of customers will ditch brands after a single unsatisfactory experience, businesses must leverage all the tools they can to ensure that they provide outstanding digital experiences at all touchpoints. Digital Advertising. The most critical of these is a digital experience platform (DXP) with core DXP features.

Transform 40

Transform Gen Z Millennials B2C 40

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Thanks to their willingness to be among the first in their category to use new technology and AI, Domino’s ranks first in customer satisfaction for the pizza category, and sales grew 16.1% billion USD.

Retail 99

Retail Customer eCommerce Shipping 99

On24- CMO Confessions

JANUARY 28, 2021

In today’s episode, Dan and Cheri Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, developing consumer empathy during the pandemic and B2C marketing trends that we might see in B2B. B2C Trends for B2B Marketing. B2C Trends for B2B Marketing. Transcript.

CMO 52

CMO B2C Market Trends Shipping 52

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. And today, it really is an art form. Analyzing Content and Proving ROI. The Copywriter’s Future.

Copywriting 47

Copywriting Millennials Inbound Marketing B2C 47

On24- CMO Confessions

FEBRUARY 18, 2021

They’re still in all your B2C kinds of publications today. ” And I ended up working for PeopleSoft in the late eighties, early nineties and running their advertising program for them. .” ” And I ended up working for PeopleSoft in the late eighties, early nineties and running their advertising program for them.

CMO 52

CMO Advertising Advertisers B2C 52

Contently B2C

AUGUST 1, 2016

It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. ” Instead, Cattano believes that brands need to adapt to the format itself. ” Instead, Cattano believes that brands need to adapt to the format itself. appeared first on Contently.

Transform 64

Transform Entertainment Price Marketing 64

Unbounce

JULY 12, 2023

And for one of the biggest publishing networks in the world, the ability for marketers and advertisers to use. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well. Yeah, so I’ve been afforded the opportunity to work both agency and client side, brand side.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

DECEMBER 21, 2010

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles. Whoa – quite a mouthful!

Telemarketing 79

Telemarketing Customer loyalty User-Generated Marketing 79

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

On24- CMO Confessions

MAY 6, 2021

You’re selling websites, you were kind of evangelizing to advertising agencies. And in many ways, you’re not being true to your brand. I love some of the new technologies that are coming out. It doesn’t matter if you’re B2P or B2B or B2C, whatever they call it these days.

CMO 52

CMO Transform Retail New Technology 52

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. Technology companies (both startups and incumbents) make up about 50% of our clients. For ideas and inspiration, it makes sense to look to some of the world’s biggest tech brands. Quick Takeaways.

Content Marketing 105

Content Marketing Marketing Marketers Education 105

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

I had a role as the Director of the Emerging Markets practice at Siegel & Gale, a branding marketing and advertising firm that is now part of Omnicom. Since our customers were mostly small tech firms at the time, I remember having to wear both B2C and B2B hats interchangeably.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Martech

MARCH 2, 2023

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. Ease-of-use is a question for any emerging technology, not to mention the wow factor of new AR experiences. Democratizing AR.

Transform 106

Transform Promotion User-Generated Food 106

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Product overview. Target customers.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117