The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse. Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. Marketers need to stay flexible and embrace new technologies and strategies.

Influencer Marketing 97

Influencer Marketing Marketing Marketers SEO 97

Duct Tape Marketing

MAY 2, 2024

04:51] How does this affect the perspective of brands that have spent all that money on traditional SEO? [07:03] His clients include global brands such as Citizen Watch, ExxonMobil and bva. And that looks different for a B2C journey versus a B2B journey. So they've got new competitors and then also new technology.

SEO 64

SEO Whitepaper B2C Transform 64

Martech

SEPTEMBER 27, 2023

And because generative AI technology is rapidly evolving, it provides important steps that help teams decide, adopt and launch these tools as new ones become available. Now you have the power of the entire industry at your fingertips in a safe and scalable way,” Goodin said. “The

Transform 112

Transform Marketing Marketers New Technology 112

Digital Marketer

DECEMBER 19, 2022

This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. Studies have found that up to 76% of customers are more likely to purchase from brands that personalize. There’s more to social media marketing than setting up a brand account and posting ads, though.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech!

Gen Z 109

Gen Z Millennials Fashion Marketing 109

Adobe Experience Cloud Blog

OCTOBER 14, 2014

One of the biggest beneficiaries of this new technology is email marketing. Negative Brand Perception = Decrease in Revenue. Negative experiences decrease the value of your brand. The amount of time and money a consumer will spend on your brand is correlated to the emotional value they ascribe to it.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JUNE 12, 2019

New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement. But this rise has left customers expecting more from brands, too. So, what exactly is ABM?

Customer 133

Customer Thought Leadership Inbound Marketing B2C 133

Vertical Response

MARCH 15, 2024

Crafting friendly welcome email subject lines, such as: “We’re happy to have you” “Welcome to our community” “Thanks for joining us” “Get ready for some great content” can humanize a brand and make subscribers more likely to open the email. Welcome email subject lines that suggest the beginning of a journey, such as ‘Welcome to [Brand Name]!

Email Marketing 100

Email Marketing User-Generated B2C Branding 100

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. Godspeed Spook.

Manufacturing 86

Manufacturing Transform Entertainment Law 86

Econsultancy

DECEMBER 14, 2021

I caught up with Santi to find out more about his role, the benefits of mixed reality for brands, and the technologies that are driving the industry. How can AR, VR, and mixed reality drive consumer engagement, and what sectors does this technology best align with? Don’t be afraid to experiment with new technologies.

Manufacturing 52

Manufacturing B2C New Technology Communications 52

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

Transform 117

Transform Marketing Marketers Analytics 117

Martech

JANUARY 10, 2023

Big brands like Samsung , Under Armour and Walmart have rolled out multi-pronged, long-term engagements in virtual worlds and with virtual goods. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. It isn’t just talk.

Transform 98

Transform eCommerce Marketing Marketers 98

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, my findings are easily applicable to the B2C market as well. Pay attention to regional differences in language, current trends, and your organizational brand guidelines.

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Thanks to their willingness to be among the first in their category to use new technology and AI, Domino’s ranks first in customer satisfaction for the pizza category, and sales grew 16.1% billion USD.

Retail 97

Retail Customer eCommerce Shipping 97

Welcome Software

JULY 13, 2022

In a market where 32% of customers will ditch brands after a single unsatisfactory experience, businesses must leverage all the tools they can to ensure that they provide outstanding digital experiences at all touchpoints. For content alignment and management, DXPs have equally broad applications in B2C, B2B and B2E contexts.

Transform 40

Transform Gen Z Millennials B2C 40

Martech

NOVEMBER 7, 2023

During the last 20 years, with the explosion of internet advertising and various new channels, unfortunately, I don’t think there was a lot of attention to the cost of this. We’re starting to see more and more concern coming from clients and brands. Also, the new technologies can help.

Energy 96

Energy Advertising Advertisers Price 96

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Not only will new opportunities open up catering to frugal shoppers, but many brands will pivot their message and focus on price.

Transform 94

Transform Retail Shoppers Price 94

Adobe Experience Cloud Blog

JUNE 12, 2019

New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement. But this rise has left customers expecting more from brands, too. So, what exactly is ABM?

Customer 58

Customer Thought Leadership Inbound Marketing B2C 58

On24- CMO Confessions

JANUARY 28, 2021

In today’s episode, Dan and Cheri Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, developing consumer empathy during the pandemic and B2C marketing trends that we might see in B2B. B2C Trends for B2B Marketing. B2C Trends for B2B Marketing. Transcript.

CMO 52

CMO B2C Market Trends Shipping 52

Search Engine Land

OCTOBER 19, 2023

Many brands want an estimate of how much traffic they might lose when SGE becomes widely available. For non-clients, we run these reports using the non-branded keywords where the traffic percentage is non-zero in Semrush and the vertical-specific CTR from Advanced Web Ranking’s CTR study.

Transform 144

Transform User-Generated SEO B2C 144

Unbounce

JULY 12, 2023

I think there’s always gonna be those early adopters who jump on the new technology and they’re looking for those opportunities to do what they already do, but do it better or get better results or do things more efficiently for their clients. I did have an opportunity to work brand side.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. And today, it really is an art form. Analyzing Content and Proving ROI.

Copywriting 48

Copywriting Millennials Inbound Marketing B2C 48

Contently B2C

AUGUST 1, 2016

It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. ” Instead, Cattano believes that brands need to adapt to the format itself. Shoving a brand message down their throat is not really the way that you want to approach this.

Transform 64

Transform Entertainment Price Marketing 64

Marketing Insider Group

DECEMBER 21, 2010

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles. Whoa – quite a mouthful!

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

On24- CMO Confessions

FEBRUARY 18, 2021

They’re still in all your B2C kinds of publications today. I was running their advertising and brands. The early part of my career, I like to say was all on the advertising and brand side. Overnight, my job changed from advertising and a brand that I knew and loved to demand. This would have been 2006.

CMO 52

CMO Advertising Advertisers B2C 52

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. The Guardian reports new WARC figures that predict advertisers are set to spend £7.9 billion, as brands battle it out with their headline Christmas ads. million in total.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

On24- CMO Confessions

MAY 6, 2021

And in many ways, you’re not being true to your brand. David Clarke: I think that COVID has certainly accelerated this, and I’ve written about this couple of times, is that I think it’s accelerated our propensity and excitement for trying new things. I love some of the new technologies that are coming out.

CMO 52

CMO Transform Retail New Technology 52

Marketing Insider Group

JANUARY 10, 2022

According to Forbes, one way to be sure you’re staying in-the-know about upcoming trends, new technologies, and potential opportunities is to attend marketing events and conferences throughout the year. Are they random lists of brand marketers who haven’t spoken before? Brand ManageCamp. Dates: March 21-23, 2022.

Non-Profit 120

Non-Profit Marketing Marketers SEO 120

Marketing Insider Group

OCTOBER 26, 2020

Most marketers already have the experience of adapting quickly to new technologies and changing conditions. This shift has been happening gradually for a long time in the B2C world, but the change has been more abrupt in B2B sales. Quick Takeaways. They can lead the entire organization by example.

Transform 141

Transform Marketing Strategy Content Marketing Whitepaper 141

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. Technology companies (both startups and incumbents) make up about 50% of our clients. For ideas and inspiration, it makes sense to look to some of the world’s biggest tech brands. Quick Takeaways. blogs.cisco.com.

Content Marketing 108

Content Marketing Marketing Marketers Education 108

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

I had a role as the Director of the Emerging Markets practice at Siegel & Gale, a branding marketing and advertising firm that is now part of Omnicom. Since our customers were mostly small tech firms at the time, I remember having to wear both B2C and B2B hats interchangeably.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Marketing Insider Group

MAY 31, 2021

Social media also has the power to help you increase brand awareness and build an engaged following. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. The Best Brands on Social Media Today. Quick Takeaways.

Branding 116

Branding User-Generated Education Communications 116

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Martech

MARCH 2, 2023

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. Ease-of-use is a question for any emerging technology, not to mention the wow factor of new AR experiences. Democratizing AR.

Transform 100

Transform Promotion User-Generated Food 100

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Product overview. Target customers.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117