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Meta rolls out genAI features for advertisers

Martech

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. Automatically making variations cuts down production time, allowing marketers to serve multiple versions of creative to specific audience segments. Image: Meta.

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No,99 prices don’t hurt quality perceptions

Ariyh

📝 Intro We've seen in previous insights and in Ariyh's Pricing Playbook that just-below prices are effective at making a price look significantly cheaper (e.g. Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Why would a B2C business want to choose eSports marketing over another strategy? Second, the cost of advertising is still relatively low due to the lack of competition. 6 B2C eSports Marketing Strategies to Try. Another advantage of in-game advertising is there are a number of display options. Why eSports Marketing?

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When $.99 pricing works best

Ariyh

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 pricing (e.g. vs. $7.00, even though the price difference is the same.

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Keep your product packaging simple

Ariyh

This changes how you perceive the product, and how much you’re willing to pay for it. Unstructured, curvy designs make products seem more fun and exciting. Can be tested for B2B Research date : July 2023 📈 Recommendation Keep the packaging design and look of your product as simple as possible (e.g. P.S.: Remember.

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Price placebos are weaker than we thought

Ariyh

With a 2x price you’d expect the second to be much higher quality. That effect is sometimes known as the marketing or pricing placebo. P.S.: Are your prices maximizing your profits? Quickly get yourself up to speed with the latest pricing & promotions techniques with Ariyh’s Pricing & Promotions playbook.

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