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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Explore which influencers and creators your Gen Z buyers follow and if you can potentially partner with them. What can you do as a marketer?

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers). Google Ads).

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. CreatorIQ: Match with ideal influencer partners Source: CreatorIQ Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.