Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 130

CMO Traditional Marketing Communications Marketing 130

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Likewise, content marketing ranked in the top three for B2C.

Management 111

Management Inbound Marketing Marketing Marketers 111

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. PPC Advertising Digital Marketing Checklist 1.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Vertical Response

JULY 29, 2024

Developing a compelling campaign concept ensures that all elements of your marketing campaign are aligned and focused on a common goal. This alignment helps create a seamless and effective marketing strategy that resonates with your audience and drives the desired outcomes.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. In other words, where will people be able to buy it?

Product 68

Product Price Marketing Marketers 68

Lynton Web

MAY 8, 2025

Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing. Here are some ideas that you can post across various channels: Facebook: Community building, event promotion, and targeted advertising to specific demographics within your service area.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. Brand awareness At the heart of Pinterest is discovery.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. For more details, check out the full case study here.

Advertisers 52

Advertisers Advertising Gen Z User-Generated 52

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 109

Marketing Plan Marketing Social Media Marketing Marketers 109

Marketing Insider Group

AUGUST 5, 2024

Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Zemanta automates native advertising, allowing you to distribute your content across various platforms seamlessly while offering advanced targeting options and real-time analytics. A high ROAS means your campaign is paying off.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. Pinterest academy : for learning the ins and outs of Pinterest advertising. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing 118

Social Media Marketing Copywriting Price Marketing 118

Hubspot Marketing

NOVEMBER 7, 2024

But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? In a recent Marketing Against the Grain episode , Kieran and I unpack why startups need to prioritize distribution from day one — and how to design a distribution system that works.

Inbound Marketing 117

Inbound Marketing Logistics Price User-Generated 117

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video.

User-Generated 84

User-Generated Marketing Marketers Advertisers 84

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

NOVEMBER 5, 2024

Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager.

B2C 132

B2C Millennials Customer Journey User-Generated 132

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Yes, you can eventually start creating Instagram content as a B2B business , too, but it’s ideally last on your list.

Social Media Marketing 98

Social Media Marketing B2C User-Generated Entertainment 98

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 64

Customer Acquisition User-Generated Customer loyalty Marketing 64

Search Engine Land

AUGUST 12, 2024

Google Ads’ real-time bidding model and emphasis on transactional search intent made search campaigns groundbreaking for marketers, especially since this channel was historically highly measurable. However, PPC has evolved, and today’s advertisers face a more complex environment.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I learned this after talking with Mina Kozman , the director of marketing at Speakap.

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Invest in paid ads.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

SmartBrief - Marketing

SEPTEMBER 23, 2024

The idea is to find the perfect mix that will catch your audiences’ attention and convince them that your content marketing is worth their time. Headline analyzers are able to work their magic because they are fed successful posts and copy from writers and advertisers.

Fashion 118

Fashion Food Content Marketing Advertising 118

Businesses Grow

AUGUST 26, 2024

I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts. It does not require a subscription to do a good job. I have a subscription to MidJourney for image generation. It is inexpensive and easy to use.

Retail 119

Retail Marketing Marketers Education 119

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Focus on refining your systems, creating & maintaining a solid content calendar , and building a community. Includes 5 searches per month.

Price 120

Price Key Performance Indicator SEO Analytics 120

Martech

JANUARY 31, 2025

Without a brand-first strategy, all your efforts are just noise. Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Write your success story and map your marketing efforts to guide clients toward it. Isnt that the point of marketing? Dont guess.

Customer Journey 99

Customer Journey Marketing Marketers SEO 99

Backlinko

JANUARY 23, 2025

Use Google Posts to Advertise Property Listings Google Posts are updates that appear at the bottom of your Google Business Profile. Theyre the perfect place for you to advertise your latest listings. And your content marketing strategy should revolve around them. That subfolder drives 611.2K

Real Estate 98

Real Estate SEO Price User-Generated 98

Businesses Grow

AUGUST 19, 2024

One of those implications is that we might need new CTAs (calls to action) for our content. The Vampire Effect Have you ever enjoyed an advertisement — and even talked about it with friends — but could not remember who the sponsor of the ad was? This is an interesting idea, and it begins with vampires.

Education 119

Education Advertising Advertisers Branding 119

Hootsuite

APRIL 2, 2025

And for every brand hes worked with, storytelling has been an important marketing strategy. You aren’t just saying the same thing over and over again, like an advertising format, Reynolds explains. How to extend the story of a brand in new and different formats has always been a key throughline, he shares.

Branding 68

Branding User-Generated Food Transform 68

Hubspot Marketing

NOVEMBER 29, 2024

Ideally, your Bachelor’s degree will be in business administration, marketing, or a related field of study. Some employers may even seek candidates who hold advanced degrees and have more extensive experience in marketing, sales, or advertising. What does a product marketing manager do?

Product Marketing 109

Product Marketing Product Management Marketing 109

Hootsuite

OCTOBER 2, 2024

(Although, if you want to, tweaking content for various platforms is one task you can assign to AI.) Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion.

B2C 115

B2C CMO Copywriting Analytics 115

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

SocialPilot

JUNE 18, 2025

Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , Content Marketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. Without consistent engagement and strategy, progress feels stagnant.

Real Estate 59

Real Estate Transform User-Generated Education 59

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. PPC While GEO and SEO build long-term momentum, Pay-Per-Click (PPC) advertising lets you jump the queue and get seen immediately. What Is the Best Digital Marketing Strategy for Financial Services?

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. Develop new content (e.g., The solution?

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Businesses Grow

OCTOBER 14, 2024

The most important ones are: Keynote speaking events and corporate workshops Personal coaching Book sales Private marketing retreat (The Uprising) Online classes Until last year, I would have had marketing strategy consulting on the list — this was number one for many years.

User-Generated 119

User-Generated Education Advertising Advertisers 119

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. Lets explore each type in more detail.

Email Marketing 52

Email Marketing Marketing Customer loyalty Marketers 52