DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Whos Mailing What

JUNE 26, 2025

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Customized Market Mail … I remember when that was introduced about 2003 or so and ShipShapes has been the pioneer premier company using this format.

Direct Mail

Duct Tape Marketing

DECEMBER 12, 2024

And that's the issue because then it's, it's false advertising because you don't use the product. When I started five years ago, I was a field marketer. was an event marketer for early stage tech companies in-house doing my thing. Then I started talking about account-based marketing and customer marketing.

Transform

Marketing Insider Group

NOVEMBER 30, 2021

One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul. And many modern marketers know this. What is Customer Marketing?

Customer Marketing

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

Customer Marketing

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. This post defines customer marketing and its advantages and examines various customer marketing strategies.

Customer Marketing

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing

Hubspot Marketing

MARCH 9, 2023

When brands are able to recreate moments that are reminiscent of the past through a modern digital lens, it can be an effective way to reach millennial customers. Marketing News The latest marketing news and strategy insights. TikTok statistics: 50+ stats marketers need to know in 2023.

Millennials

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. How You Can Measure CAC.

Customer Acquisition

Hubspot Marketing

JULY 22, 2022

Marketing Channels with the Highest and Lowest CAC. Being mindful of the channels you're using and how much those channels cost is another way to lower the cost of acquiring customers. Marketing Channels with the Lowest CAC. of marketers listed social media as one of the channels with the lowest customer acquisition costs.

Customer Acquisition

Adobe Experience Cloud Blog

MARCH 13, 2019

This past October, the Association of National Advertisers and other trade bodies launched a new “Data Transparency Label” in an effort to improve consistency in data reporting. The move is just one example of how advertisers are attempting to show consumers that they can be trusted with data. Please Use Responsibly.

Thought Leadership

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

Customer

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. And the kicker?

Promotion

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Customer Marketing.

Stealth Marketing

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

Law

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Content creation: $5,250 per month.

Management

Neil Patel

OCTOBER 6, 2020

While other agencies provide A-to-Z support covering design, optimization, and promotion, Inflow focuses exclusively on the marketing and advertising side. If you’re looking for an agency to provide you with marketing and advertising support, but you can handle the design and creative services on your own, Inflow may be a fit.

eCommerce

Adobe Experience Cloud Blog

JUNE 3, 2015

Customer Marketing: This role supports sales through customer advocacy, testimonials, and references. Happy, engaged customers not only lead to greater revenue, but also greater trust from new prospects. According to Nielsen, 92% of customers trust recommendations from friends and family more than advertising.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 26, 2015

In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. Marketing categories that have been the most visible include: Mobile Marketing. Want a more public and visual display of the incredible resources and energy going into this marketplace?

Thought Leadership

Adobe Experience Cloud Blog

JUNE 11, 2014

The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. I’d argue that the future is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers. v=GtJx_pZjvzc.

Digital Marketing

Hubspot Marketing

JULY 10, 2019

Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears.

B2C

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Apple has similar plans for IDFA, its identifier for advertisers.

Health

Martech

NOVEMBER 29, 2022

Once the customer in the marketer’s CRM is matched with the graph, LiveIntent will dedupe, cleanse and enrich the first-party data around the customer. Salesforce also launched a new experience for their AppExchange earlier this year, improving the ability for marketers to find what they want on the app marketplace.

Transform

Marketing Insider Group

AUGUST 6, 2013

Only 22% actively monitor and promote internal talent and just 12% have a dedicated program to develop internal marketing talent. My takeaways from the report: ALL marketing executives should be looking inside and outside the company for new ideas to help reach, engage and convert new customers.

Marketers

Adobe Experience Cloud Blog

JUNE 24, 2013

When your content is on target, you don’t need to find customers – they’ll find you. This trend has implications throughout marketing. We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. Marketing management capabilities.

Fashion

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

More than 80% of marketers agree with the statement, “We need to change the structure and design of our marketing organization to meet the needs of our business over the next three to five years.”. More than 70% of respondents indicated that marketers are currently focused in these areas.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 5, 2021

The Experience Maker of the Year: recognizing an individual that has applied their knowledge of best practices and expertise in Adobe marketing, advertising , or commerce solutions to create exceptional customer experiences and deliver significant business impact for their team and company. Applicant must be VP level or above.

Transform

Martech

MAY 13, 2022

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Mobile marketing software provides a wide range of capabilities for businesses looking to reach their mobile customers.

Transform

Marketing Insider Group

OCTOBER 18, 2016

Businesses spend a great deal of money and effort reaching out to potential customers. They post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering. The post How Well Do You Know Your Customers?

Customer

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO

Neil Patel

SEPTEMBER 19, 2020

They should be able to show you a process they can follow to increase your return on marketing investment and lower advertising costs. Most agencies provide A-to-Z support over several areas — design, optimization, and promotion; Inflow goes in the opposite direction focusing exclusively on the marketing and advertising side.

eCommerce

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. CF Search Marketing. Focus Digital Marketing.

Non-Profit

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 19, 2015

If they’ve not already started, brands are starting to shift from an era of mass marketing and advertising—where we talk at people for a single moment in time—to an era of engagement marketing where we begin to take time to learn more about our customers on a personal, individual level and engage with them over a lifetime.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Affiliate marketing is outpacing social commerce and display advertising as a source of ecommerce purchases, matching the effectiveness of email efforts by driving 16% of those orders according to BI Intelligence.

Customer Acquisition