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TikTok launches AI video generation tool for marketers

Martech

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Dig deeper: How TikTok is transforming brand advertising Why we care. Customization : Edit and tweak videos to fit your brand’s vision.

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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

Marketing and advertising: Balance programmatic spending between walled gardens and the open web. Uncover more insights in Lotame’s 2024 research report, “The State of Data Collaboration: A Global Perspective.” Advocate for greater transparency and standardization in real-time bidding to optimize open web investments.

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CMO reinvented: ‘You can’t build tomorrow’s brand with yesterday’s marketing’

The Drum

Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. We’re not just adapting to technology: we’re adapting to a completely new marketing paradigm,” says Globant Gut's managing director, Marwa Khalife. Read more here

CMO
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CMO reinvented: ‘You can’t build tomorrow’s brand with yesterday’s marketing’

The Drum

Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. We’re not just adapting to technology: we’re adapting to a completely new marketing paradigm,” says Globant Gut’s managing director, Marwa Khalife. Read more here

CMO
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CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

The Drum

WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as CEOs and boards take a closer look.

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Where AI falls short in high-stakes B2B industries

Martech

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033.

PR
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The state of data collaboration: What’s next for marketers? by Lotame

Martech

This report dives deep into how 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America — are pivoting their strategies to adapt. Here’s a peek at the challenges, trends, and strategic shifts that could make or break marketing success in 2024 and beyond.