illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 77

Education Advertising Advertisers Gen Z 77

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. The results were remarkable: 1.5x Processing.

Gen Z 111

Gen Z Retail Food Millennials 111

Hubspot Marketing

NOVEMBER 5, 2024

Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. Remember how I mentioned 44% of millennials don’t want to talk to a sales rep when making a B2B purchase? When I asked Lynch for his thoughts about millennials not wanting to speak to a salesperson, he wasn’t surprised.

B2C 134

B2C Millennials Customer Journey User-Generated 134

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media.

Social Media Marketing 111

Social Media Marketing Gen Z Marketing Marketers 111

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Gen Z also prefers raw, unfiltered content over polished advertisements. According to NIQ , Gen Z is expected to have $2.7 Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). which states that advertising must be distinguishable as such.

Influencer Marketing 107

Influencer Marketing Gen Z Affiliate Marketing Fashion 107

Hubspot Marketing

JANUARY 31, 2025

Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Sharp argues that one of the sole aims of advertising is to refresh mental availability. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley. But will it work?

Gen Z 118

Gen Z Manufacturing Millennials Fashion 118

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.

Influencer Marketing 134

Influencer Marketing Price Affiliate Marketing Millennials 134

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z 69

Gen Z Millennials User-Generated Advertising 69

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 115

Gen Z B2C Transform Millennials 115

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A pictures worth a thousand words As the saying goes, using visual-driven storytelling is the best way to go when advertising in this space.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital.

Gen Z 59

Gen Z Millennials Entertainment Health 59

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. identify as LGBTQ—more than double the rate of Millennials. Nearly 1 in 4 Gen Z adults in the U.S.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar? Reaching young people and penetrating trend culture has become a consistent hurdle.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? In 2023, the pay gap stood at 16.5%.

Gen Z 97

Gen Z Millennials Advertising Advertisers 97

Spiralytics

DECEMBER 18, 2024

What is TikTok Advertising (And How Does It Work)? TikTok advertising refers to the paid marketing opportunities you can use on TikTok to promote your products or services. Here’s how to use it: Source Visit Advertising on TikTok. We’ll elaborate more on them later. Input your business information on the next page.

Shipping 52

Shipping User-Generated Advertisers Advertising 52

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. You can use humor and inside jokes to reach Millennials, Gen X and Boomers.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Right behind them is Gen Z. Step 5: Set up lead tracking and automation.

Transform 97

Transform Marketing Marketers Gen Z 97

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 112

Gen Z Copywriting Real Estate Marketing 112

Sprout Social

FEBRUARY 28, 2025

Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 The UK’s social media advertising market is booming, with strong growth projected for 2025. million (+3.2%).

Gen Z 79

Gen Z Millennials Social Media Marketing User-Generated 79

Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them. Try this to target Gen X: Partner with influencers who genuinely reflect your brand and your audience.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Hubspot Marketing

NOVEMBER 1, 2024

Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 133

Manufacturing B2C Non-Profit eCommerce 133

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. TikTok invites brands to show up differently: not as advertisers, but as cultural participants. It’s not just about reach—it’s about resonance.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Set Up

DECEMBER 3, 2024

Bringing the Magic to Life Wicked didn’t just advertise—it created experiences. But this marketing campaign made sure there was something for everyone… For nostalgic millennials and Gen X : Campaigns leaned on the legacy of the Broadway show and its music, with Spotify playlists and behind-the-scenes podcasts offering deeper insights​.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Follow @illuminHQ

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 107

Gen Z Copywriting Real Estate Marketing 107

Use Insider

NOVEMBER 29, 2024

Topics include: Mobile marketing and attribution Retail media networks Starvation marketing AI’s role in podcast advertising and YouTube sponsorships Each episode runs between 15–30 minutes. If you’re looking for a podcast that offers fresh perspectives and actionable advice, The Marketing Millennials is a must-listen.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

Sprout Social

JUNE 25, 2025

They often don’t charge admission, but they do monetize attention—primarily through advertising. Why investing in social now is the best deposit in your brand’s future Sprout’s Q2 2025 Pulse Survey found that Gen Z and Millennial consumers are increasingly making purchases based on what they discover on social. Already, 5.24

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape. Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124