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The Future of Digital Marketing: AI and Automation (6 Tips)

Jeff Bullas

We are now in a technology arms race and the battle for awareness and market share. transform digital marketing? Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. Chatbots Chatbots are another popular application of AI in digital marketing.

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Top 5 Digital Marketing Trends That Will Dominate in 2024

Calvyn Lee Blog

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. It has four key pillars: Content: Create and distribute high-quality content in various formats.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. A challenging digital marketing world. What platform do you advertise on?

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Search Engine Land

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. A challenging digital marketing world. What platform do you advertise on?

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

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Digital Marketing Acronyms Defined

SMA Marketing

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. How about CMS or COS? PPC PPC stands for pay-per-click.

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Google unveils major changes to ensure Digital Markets Act compliance

Search Engine Land

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Changes to Search results : Google has recently made more than 20 changes to its products in Search. Why we care. External offers program.