The CMO Survey

NOVEMBER 12, 2024

Despite this, marketing spending as a percentage of companies’ budgets and revenues is lower, indicating that both revenues and overall budgets are growing faster than marketing budgets. Digital marketing spending continues its upward trajectory, rising from 8.9% Marketers report that, in general, they are spending 19.6%

CMO 173

CMO Finance B2C Marketing 173

Martech

JULY 18, 2024

retail sites across 18 product categories. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions.

eCommerce 125

eCommerce Retail Shoppers Health 125

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Postie is a platform for data-driven direct mail.

Customer 125

Customer Direct Mail Transform Health 125

Search Engine Land

SEPTEMBER 4, 2024

Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. to as low as $0.10 It’s a necessity.

Retail 74

Retail Advertising Advertisers Market Trends 74

SmartBrief - Marketing

JUNE 11, 2025

Meta’s recent announcement that it will begin using AI to automatically generate ad copy and creative based on an advertiser’s goal is a major inflection point for the digital marketing world. When applied to something as visible and public-facing as advertising, these issues are magnified. I also see the risks.

Retail 108

Retail Advertising Advertisers Digital Marketing 108

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Collaborative Marketing Campaigns Fostering brand awareness is often important to both businesses within a B2B2C marketing partnership.

Manufacturing 134

Manufacturing B2C eCommerce Marketing 134

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 121

User-Generated New Technology Retail Customer Journey 121

illumin

MAY 29, 2025

In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. Consider expanding your customer base and reaching out to markets you may havent tapped into yet. It’s imperative for dealerships to adopt a multifaceted digital marketing approach.

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Power Digital Marketing

APRIL 10, 2025

The reality is that success in digital marketing requires a nuanced, omnichannel approachone that considers the interplay between online and brick-and-mortar sales. The reality is, measuring the impact of marketing efforts typically requires at least 12 weeks just to establish a benchmark and baseline.

Food 52

Food Retail Branding Fashion 52

Sprout Social

JANUARY 15, 2025

Retailer Temu recently launched an affiliate influencer program. Influencers dont have a purely transactional relationship with their audience, so when they talk about a product or service, it feels more like a friend sharing a helpful recommendation than an advertisement.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. Last-minute vs. planning ahead for holidays.

Gen Z 121

Gen Z Shoppers Retail Price 121

Welcome Software

OCTOBER 2, 2024

They quickly re-platformed their website to enable direct sales while maintaining retailer relationships. Now, with Optimizely’s intuitive CMS, Cuisinart can create compelling, personalized customer experiences and run targeted digital marketing campaigns across email, paid advertising, and influencer marketing.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Martech

APRIL 17, 2025

For pure-play DTC brands or the online portion of midsized omnichannel retailers, you’ll often see the total number of attributed conversions surpass the total number of actual conversions! These tactics exploit advertisers who don’t know how to align them in their favor instead of in favor of Google and Meta’s market cap.

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Power Digital Marketing

JUNE 3, 2025

TikTok invites brands to show up differently: not as advertisers, but as cultural participants. Paid TikTok Advertising Options Organic reach is powerful—but paid media scales it. Explore how brands are using TikTok to compete with retail giants in TikTok’s Impact on Amazon. It’s not just about reach—it’s about resonance.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Hootsuite

APRIL 22, 2025

Check out our step-by-step guide to Facebook advertising. How to create a Facebook marketing strategy: 8 easy steps 1. Define your Facebook marketing goals Everyone starts their Facebook marketing strategy how-to articles with goal setting. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Backlinko

MARCH 26, 2025

Take digital marketing agency Turn Key Lead, for example. In this guide, youll learn: How to find keyword costs using proven tools Optimization tactics to reduce spend and choose high-performing keywords Expert insights from Andrew Peluso of Bananas Marketing Agency Let’s start by learning how keyword cost is determined.

Price 85

Price Finance Shipping Real Estate 85

Vertical Response

AUGUST 25, 2024

Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement. Multiple advertising channels can significantly enhance campaign performance. of total retail sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

MARCH 6, 2025

launched AI services for workflow automation and digital marketing. Branch updated its Performance offering, a privacy-focused attribution solution that tracks user journeys across web, app, and offline interactions for growth marketers. Jivox released an AI-powered creative compliance tool for retail media ads.

CRM 105

CRM Retail Analytics User-Generated 105

Sprout Social

APRIL 28, 2025

million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 78

Branding Gen Z Pharmaceutical Health 78

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology.

Transform 119

Transform User-Generated Marketing Marketers 119

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. A surprising discovery emerged when modeling seasonal impacts.

Transform 105

Transform Customer Acquisition SEO Retail 105

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance 59

Finance Transform CRM Social Media Marketing 59

Set Up

APRIL 8, 2025

The rise of fintech startups and super apps has reshaped consumer expectations, emphasizing seamless digital experiences. How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

The rise of fintech startups and super apps has reshaped consumer expectations, emphasizing seamless digital experiences. How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy.

Transform 59

Transform Finance Marketing Marketers 59

SocialPilot

JUNE 18, 2025

Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2. Platforms like Instagram, TikTok, and Facebook allow retail brands to visually showcase products, demonstrate usage, and run shoppable ads that make the buying process seamless.

Real Estate 59

Real Estate Transform User-Generated Education 59

Neil Patel

JUNE 10, 2025

How It Differs from Traditional Digital Marketing 1. Experiential marketing requires active participation from the audience. While traditional digital marketing usually involves people watching content, experiential marketing is built on interaction between the brand and a consumer. Workshop or class?

Gen Z 69

Gen Z User-Generated Food Marketing 69

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Vertical Response

MAY 25, 2025

Despite these challenges, mastering landing page SEO is essential for any marketer looking to maximize the impact of their digital marketing efforts. Unlike pay-per-click (ppc landing page) advertising, which requires ongoing investment, SEO offers a more sustainable approach to attracting visitors.

SEO 52

SEO User-Generated Analytics Transform 52

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. The most popular response for finding deals in general was through online or in-store store advertising and signage.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

TechWyse

NOVEMBER 28, 2023

Retail stores stayed ahead of the game, swapping out Halloween decor with holiday wreaths and miniature Santas as soon as the month started. 22 Examples of Nostalgia Marketing that Make Customers Feel Good Nowadays, we live in a world where modern advertising focuses on highlighting the power of cutting-edge technology.

Customer 52

Customer Shoppers Marketing Marketers 52

SocialPilot

MAY 29, 2025

Business owners searching for office spaces, retail properties, or investment deals often use the platform to find professionals. Type of Content You Can Create on LinkedIn Market Reports & Housing Trends: Sharing data and insights to attract buyers and investors. Relocation Services: Connecting with professionals moving for work.

Real Estate 52

Real Estate Price Social Media Marketing Market Trends 52

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Real Estate 111

Real Estate Health Affiliate Marketing Non-Profit 111

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Customer 92

Customer Finance CRM Social Media Marketing 92

DirectMail2.0

MAY 28, 2025

and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0 Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertisers 52

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Digital Marketing 143

Digital Marketing Shoppers Marketing Marketers 143

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. What makes retail media networks valuable?

Retail 117

Retail Shoppers Advertisers Advertising 117

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, the advertising landscape is getting mythical. presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media.

Digital Marketing 113

Digital Marketing Shipping Retail Advertising 113