Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. This is the premise behind the FTC guidelines.

Gen Z

Martech

NOVEMBER 13, 2024

A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). and the U.S.

Transform

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. YouTube U.S.

Gen Z

Sprout Social

JUNE 18, 2025

According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers. If you’re looking to connect with Gen X on Instagram, it’s strategic to invest in partnerships with influencers and content creators who have a Gen X audience.

User-Generated

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? What does influencer marketing include?

Digital Marketing

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Effective social media marketing includes: Organic content creation to connect with audiences authentically.

Digital Marketing

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. link] Actually, Costco doesnt spend on advertising. billion in 2024.

PR

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Theres a rise in influencer marketing. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says.

Gen Z

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Psst: Need help getting started?

Social Media Marketing

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Part of this process is defining your marketing channels. Will these strategies work?

Transform

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Use this to your advantage.

Manufacturing

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

Thought Leadership

Hootsuite

OCTOBER 2, 2024

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. Colleges and universities are just now starting to offer social media training, and most social media managers have no formal education in the field.

B2C

Martech

OCTOBER 18, 2024

Campaign tracking: Measures the effectiveness of your LinkedIn advertising campaigns, including click-through rates, conversion rates and cost per lead. Showcasing your products or services with a live how-to helps you educate viewers and generate interest. LinkedIn Live is also useful for generating leads.

User-Generated

Vertical Response

AUGUST 5, 2024

This can involve various methods such as: advertising subscriptions affiliate marketing community support The core of content monetization lies in producing and distributing content to create content in a way that generates revenue. The primary payers for content are audiences, brands, and advertisers.

Affiliate Marketing

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. However, paid advertising alone isnt enough.

User-Generated

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. The strength of non-endemic advertising lies in its targeting capabilities. This isn’t a surprise. viewers, the NBA.

Retail

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., Check out our step-by-step guide to Facebook advertising. How to create a Facebook marketing strategy: 8 easy steps 1. This data is also valuable for ad targeting if you want to explore Facebook advertising.

Gen Z

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Mark Schaefer is the most trusted voice in marketing. I know this headline is confusing. Maybe counter-intuitive. Let me explain. Today, that control has slipped through their fingers.

Branding

SocialPilot

JUNE 18, 2025

Social media allows you to educate, nurture, and build trust with potential buyers before they’re ready to purchase, and no massive ad budgets are required. “To This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver.

Real Estate

Power Digital Marketing

APRIL 7, 2025

While paid advertising can be an effective tool, an over-reliance on it creates vulnerabilities higher costs , diminishing returns , and dependence on unpredictable platform changes. SEO, influencer marketing, and even out-of-home advertising can provide additional touchpoints.

Customer Acquisition

Businesses Grow

MARCH 10, 2025

The ad transcended all norms of advertising. This wasnt a meticulously planned campaign it was marketing at the speed of culture. In the current marketing environment, this might be a hotter topic than AI. 5) Adjusting the marketing/advertising infrastructure Quiz time. The power went out at the Super Bowl.

Transform

Set Up

APRIL 1, 2025

Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. How can marketers stand out while using the same tech stack? Is AI stripping consumers of excitement?

CMO

Buffer Marketing

APRIL 21, 2025

Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing. Many brands flock to nano- and micro-influencers for their high engagement rates, niche audience, and more personal follower relationships. Rakuten Advertising : Provides access to global brands and products.

Affiliate Marketing

Sprout Social

MAY 29, 2025

X (formerly Twitter) saw 70% of marketers indicating a lack of trust in its ability to provide positive ROI. Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. Instagram followed LinkedIn with a 68% trust rate for positive ROI. WhatsApp rounded out the top three at 66%.

Gen Z

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. John Jantsch (00:38.69) So let's define influencer marketing.

Transform

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Educate and inform Polaroids carousel email: Educates users on creative photography while allowing them to explore options interactively.

Branding

SocialPilot

JULY 4, 2025

Use Paid Ads Effectively Paid advertising on social media helps B2C businesses reach a larger audience and drive targeted traffic. A/B test different ad formats to identify what works best Tip: Budget management is crucial for running advertisements on social media. Types of B2C Campaigns With Examples 1.

B2C

SocialPilot

JULY 4, 2025

Use Paid Ads Effectively Paid advertising on social media helps B2C businesses reach a larger audience and drive targeted traffic. A/B test different ad formats to identify what works best Tip: Budget management is crucial for running advertisements on social media. Types of B2C Campaigns With Examples 1.

B2C

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing

Businesses Grow

JANUARY 20, 2025

I’ve written about this extensively, most notably in the book Marketing Rebellion , which suggests that nearly all the power to drive sales is in the hands of the customer. This doesn’t mean brand marketing is dead. It means that we can’t count on advertising any more. It enhances these initiatives.

Branding

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing

Businesses Grow

DECEMBER 2, 2024

The content of the advertisement is a red herring. Finally, let’s address the target market strategy, which is aimed at … 3. Designers and Creatives Years ago, I worked on an influencer marketing project with a luxury automotive brand. Mark Schaefer is the most trusted voice in marketing.

Gen Z

Hubspot Marketing

APRIL 2, 2025

Its no secret that a lot of people dont trust marketers and advertisers. Im also focused on educating and empowering our employees to build their personal brands while sharing their authentic experiences. Learn more about your options for influencer marketing. Pro tip: Lean into niche influencers.

User-Generated

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Recently, the advertisers have returned. Source: SimilarWeb Income/education X/Twitter users in the U.S. So let the buyer beware. Other leading countries include Japan (69.28

Gen Z