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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

Gen Z 142
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Higher education marketing: Tips on how to ace your advertising

illumin

Marketing for higher education is no simple feat. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Its not any different for those in the higher education sector. Keep these things in consideration when choosing the medium or channel youre advertising.

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
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A guide to choosing the most effective social media networks for your brand

Sprout Social

As consumer and advertiser preferences shift, so do social media networks. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways.

Gen Z 122
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Your top B2B YouTube ads questions – answered

Martech

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change. Where should we start?

Gen Z 115
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Australian social media demographics to inform your strategy

Sprout Social

However, YouTube will be exempt, with the government citing its primary purposes as education and health support. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day.

Gen Z 65
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). which states that advertising must be distinguishable as such.