Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). In places like the US and the UK, over half the population plays games. There are 3.32

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Hubspot Marketing

AUGUST 22, 2022

As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences. We may not always prioritize it over experience and entertainment (as seen with our usage of TikTok), but don’t believe that you can do anything with our data, and we won’t mind.

Gen Z 101

Gen Z Entertainment User-Generated Retail 101

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. Why not focus on millennials and Gen-X instead? percent share as of 2019.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Use the principle of "entertainment-first".

Gen Z 103

Gen Z Entertainment Non-Profit Education 103

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Quick Takeaways. billion monthly active users.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. This and other datasets on social advertising trends have informed  WARC’s latest forecasts. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. For entertainment via memes, humor subreddits, or to discuss TV or movies. Advertising.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. One secret the legends of advertising didn’t know was the power of employee-generated content. Just follow their lead with authentic content that gives your brand a human face.

Branding 142

Branding Transform Whitepaper User-Generated 142

CXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? A quarter of all users fall into the millennial and Gen X demographics. TikTok is an entertainment platform. Spark Ads 6.

Customer 85

Customer Gen Z User-Generated Entertainment 85

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. video views on Facebook.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

JANUARY 3, 2024

Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle. So when the holidays of 2021 came around, the bar was pretty high for advertisers at Peloton.

Advertising 117

Advertising Advertisers Food Gen Z 117

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Brave Search.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Hubspot Marketing

SEPTEMBER 2, 2019

Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year. If you're a business, this could be a helpful way to advertise your other visual platforms. Because it is only one year old, it is also a great place for early video experimentation.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Source: Aberdeen).

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. Sainsbury’s came in second place for the metric (61%). That’s all for now. 

Gen Z 52

Gen Z Health Retail Millennials 52

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Sprout Social

OCTOBER 18, 2016

With so much emphasis placed on digital communication today, it’s no surprise that even debt collectors turn to social media. Best Practices for Advertising. Fortunately, financial brands don’t have as tight of regulations around advertising as other industries. The medium spans generations, locations, incomes and so on.

Advertising 87

Advertising Advertisers User-Generated Communications 87

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. 46% of millennials rely on social media when making purchase online. billion on social media advertising in 2015. Around 30-45 minutes a day is a good place to start.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Exposure Ninja

OCTOBER 2, 2023

Traditional Marketing Examples Traditional marketing is any marketing that takes place offline — like print, broadcast and events marketing. Although it’s only a small detail, it makes the ad more relatable and will grab the attention of anyone who lives in that place. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Unbounce

JUNE 23, 2023

Also, a fun fact about Molly is that she was a contributing writer to Adweek, which I think all marketers and advertisers look to as a universal source of truth. I know that I’m, you know, on the cusp of millennial and Gen Z, but like, pick up the phone and talk to people. Molly, how are you today?

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. Ecommerce penetration.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Spiralytics

FEBRUARY 5, 2023

While more people are beginning to prefer gender-neutral advertising, some companies can still become successful using this tactic. Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. There are instances where the customer has to complete their checkout process on the brand’s website, but some shoppable content enables transactions all in one place. The latest option in the mix?

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Hubspot Marketing

AUGUST 20, 2019

For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Millennials are feeling particularly bleak.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Duct Tape Marketing

FEBRUARY 27, 2020

How did you kind of get to this place where you are the president of the company and doing other entrepreneurial things? So I mean, content, as far as I can tell, for marketers, is literally anything that you put out that’s I think particularly designed to educate, entertain, inspire, not necessarily directly sell.

Inbound Marketing 57

Inbound Marketing Email Marketing Millennials Shoppers 57

Duct Tape Marketing

JUNE 25, 2019

John Jantsch: It’s funny you mention that demographic of millennials, and another kind of common thing that I’m seeing is if someone does commercials or a commercial entertainment that is really good and really effective, I mean they’ll eat that up as well. Jim Kukral: Yeah, it’s absolutely true.

Branding 58

Branding Shipping Whitepaper Finance 58

Hootsuite

MAY 27, 2020

And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform. Social media goals should align with your overall marketing objectives. Gather data.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Sprout Social

JULY 14, 2022

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. The first virtual fashion week took place in early 2022.

Branding 111

Branding Fashion Gen Z User-Generated 111

Duct Tape Marketing

SEPTEMBER 21, 2017

So, is there a place for turning a hobby into a side hustle, or is that as place to go and really waste a lot of time? That’s entertainment. That’s not a great place to be in as an employer. So, a lot of what I’m trying to encourage people to do is not just get another part-time job. That’s life.

Education 38

Education Millennials Manufacturing Place 38