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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101
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Higher education marketing: Tips on how to ace your advertising

illumin

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

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Australian social media demographics to inform your strategy

Sprout Social

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 63
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 58
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Tax season is heating up

illumin

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1 Hello, is it social media you’re looking for?

Law 105
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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

From advertising tools powered by artificial intelligence (AI) to the shift away from traditional SEO strategies, the marketing playbook has undergone numerous revisions, and it’s far from complete. Recent enhancements have addressed previous concerns about transparency and control, giving advertisers more power to optimize performance.