Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Nearly 1 in 4 Gen Z adults in the U.S. This group places a high priority on inclusion.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. The results were remarkable: 1.5x Processing.

Gen Z 111

Gen Z Retail Food Millennials 111

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Todays consumers, especially Millennials and Gen Z, are looking for more. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? In 2023, the pay gap stood at 16.5%.

Gen Z 97

Gen Z Millennials Advertising Advertisers 97

Hubspot Marketing

JANUARY 31, 2025

Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Sharp argues that one of the sole aims of advertising is to refresh mental availability. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z 116

Gen Z Manufacturing Millennials Fashion 116

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. 56% have shared an ad with someone.

Gen Z 69

Gen Z Millennials User-Generated Advertising 69

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. Be spontaneous,” notes Melnikova.

Social Media Marketing 108

Social Media Marketing Gen Z Marketing Marketers 108

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. They often don’t charge admission, but they do monetize attention—primarily through advertising. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 77

Education Advertising Advertisers Gen Z 77

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 115

Gen Z B2C Transform Millennials 115

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. LinkedIn users are millennials Millennials are the largest generation of U.S. falling into this generation.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

FEBRUARY 28, 2025

Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 The UK’s social media advertising market is booming, with strong growth projected for 2025. million (+3.2%).

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 84

Gen Z Social Media Marketing Transform Marketing 84

Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. Bringing the Magic to Life Wicked didn’t just advertise—it created experiences.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

NOVEMBER 1, 2024

Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 79

Branding Gen Z Pharmaceutical Health 79

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. Made for marketers Learn how illumin unlocks the power of journey advertising for retail Get started!

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7 respectively.

Gen Z 109

Gen Z Copywriting Real Estate Marketing 109

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape. These insights give brands a competitive advantage that positively impacts their bottom line.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Will these strategies work?

Transform 94

Transform Marketing Marketers Gen Z 94

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. TikTok invites brands to show up differently: not as advertisers, but as cultural participants. Use text overlays and closed captions.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7 respectively.

Gen Z 105

Gen Z Copywriting Real Estate Marketing 105

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Deeper Brand Connection and Recall Experiences stick with people more than even the best advertising campaign. They create stronger associations and are more likely to be remembered.

Gen Z 69

Gen Z User-Generated Food Marketing 69

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117