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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies.

SEO 98
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The beauty of PPC and social media advertising is that you can target where they are using inclusions, exclusions and geographically. SEO Search engines have entered the shopping process. The links are not backlinks for SEO , but they can be crawled and help get your most important holiday tweaks found. PPC and paid social.

SEO 98
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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Our opinion?

PR 145
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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. In other words, how much would you have to spend on advertising to get the same level of attention? Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free.

PR 95
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

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8 Remarkable SEO Podcasts to Level Up Your Knowledge

Backlinko

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 94
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

It now encompasses various elements of digital marketing and advertising. SEO share of voice. Calculating share of voice on organic search is a little less straightforward, but can be accomplished by using SEO tools that compare your search visibility on important keywords for your business to competitors.

PR 145