Remove Advertising Remove Price Remove Promotion Remove Shipping
article thumbnail

Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 138
article thumbnail

How to promote your Etsy shop: Tips, best practices, and examples

AWeber

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131
article thumbnail

How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

article thumbnail

TikTok Shop: What It Is, How to Launch One & How to Market One

Hubspot Marketing

TikTok Shop offers in-feed video and live shopping, product showcase, an affiliate program, and advertising. Shop Tab: This tab of the app allows customers to search and discover promotions, get recommendations, and manage their orders, all in one convenient place. TikTop Shop Features Source 1. Consider leaning into influencers.

article thumbnail

7 ways to elevate your responsive search ads

Search Engine Land

But advertisers sometimes just need the ability to decide what order the copy goes in. For example, putting your product in the first two titles (long name) and including the price as the final title is not ideal if Google decides to mix that order, even if the algorithm thinks it has a better CTR.

Shipping 131
article thumbnail

When to use direct mail vs email marketing

Ariyh

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. 💥 Advertise on Ariyh Want to reach a specialized audience of ~25,000 marketing decision-makers and founders? Sponsor Ariyh.