Search Engine Land

FEBRUARY 15, 2024

This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer? How to evaluate an SEO agency. Vetting SEO agencies: Red flags.

SEO 118

SEO Thought Leadership Education Management 118

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards.

Transform 136

Transform Non-Profit Health SEO 136

Set Up

APRIL 16, 2024

At Set up , we are actively engaged with the Client and Agency sides of marketing since we are the bridge between the two. According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. Why is video so appealing to brands? It humanizes them.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary. Hybrid names (e.g.,

Transform 107

Transform Branding Management Education 107

Search Engine Land

FEBRUARY 21, 2024

Measuring ad effectiveness: The top 2024 Super Bowl commercials Dome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. DON’T FORGET UBER EATS ,” (6.26). “

Key Performance Indicator 113

Key Performance Indicator Advertising Advertisers Digital Marketing 113

Rock Content

MARCH 21, 2024

Relying solely on these platforms makes it increasingly challenging to discover new users for your product or brand. Brands are trying to reach the same audiences through the same channels, causing the auction to overheat and the cost of optimization to rise. Let’s unpack how they apply to different audiences.

Branding 80

Branding eCommerce Affiliate Marketing Advertising 80

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Buffer Marketing

APRIL 23, 2024

It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”    You need your media kit to be accurate, professional, and most importantly, unique — just like your content.   Let’s dig in and help you land your dream social media collaboration.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Price Fashion 99

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? As we explore the strengths of both, let’s uncover the best fit for your brand’s voice and goals.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Creating content? Be specific.

Management 121

Management Communications Branding 121

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. The frequency of purchases made on Twitter through influencer content is also 40%. They create content around broader topics in their specific niche. Let’s start from the top.

Influencer Marketing 95

Influencer Marketing Marketing Marketers Entertainment 95

Martech

OCTOBER 6, 2023

“Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? “On balance, there are more opportunities for agencies than threats,” said Frank.

Social Media Marketing 138

Social Media Marketing Advertising Advertisers Place 138

Martech

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale. AI offers the potential to accelerate these benefits.

Advertising 121

Advertising Advertisers Transform Communications 121

Set Up

MAY 13, 2024

Welcome to the Set up Pulse for Brands and Agency marketers alike! Your brand needs to prioritize effective pricing through promotions and exclusive offers. Starting Your Own Agency? Reach out to your network to work with you as a new agency. Read about what’s being talked about this week!

Gen Z 52

Gen Z Law Price Promotion 52

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. I’ve found influencer marketing dramatically expands our brand’s reach and authenticity. His expertise has earned him a devoted following of agencies seeking his invaluable advice. What’s more?

Influencer Marketing 95

Influencer Marketing Transform Promotion User-Generated 95

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. Here’s how. The result?

Branding 122

Branding Finance Marketing Marketers 122

Martech

AUGUST 31, 2023

Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. To do that, you need more brands to come to CTV and streaming apps.

Advertising 101

Advertising Advertisers Branding Analytics 101

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Fantastic Furniture worked with Incubeta to create TikTok influencer content.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Tiecas

FEBRUARY 5, 2024

Table of Contents Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company Industrial Marketing for Manufacturers: Point of View of a Sales Manager/Director of Marketing Why Would a Marketing Manager of a Manufacturing Company Outsource Industrial Marketing Tasks?

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Discover what a digital marketing agency is and what it can do for you. A reputable agency uses its own strategies to market itself.

Digital Marketing 104

Digital Marketing Price Marketing Marketers 104

Sachs Marketing Group

DECEMBER 15, 2023

Before partnering with an SEO agency, asking pertinent questions is pivotal. Choosing the right SEO agency is crucial and can significantly impact your business’s online presence. In this article, I’m sharing a list of questions to ask an SEO agency you’re considering hiring (as well as our answers).

SEO 98

SEO Key Performance Indicator Price Communications 98

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. They often have poor-quality content and display a high number of ads. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble. What are MFA websites? Johnson & Johnson.

Advertising 127

Advertising Advertisers Non-Profit Branding 127

Martech

DECEMBER 27, 2023

“In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks. The key is that brands are transparent with users about this exchange. “A

Marketing 127

Marketing Marketers CMO CRM 127

Search Engine Land

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale. AI offers the potential to accelerate these benefits.

Advertising 113

Advertising Advertisers Transform Communications 113

Backlinko

MAY 8, 2024

Toxic backlinks and mediocre content can cause you to lose your rankings. Another option is to hire an agency that specializes in attorney SEO services. Agencies specializing in attorney SEO have the experience and knowledge to execute results-driven campaigns for your law practice. Which can incur extra costs. Is it worth it?

Law 76

Law SEO PR User-Generated 76

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. That led the creative agency to test other ketchup-themed prompts. The Takeaway The ad leverages the iconic nature of the Heinz brand while adding a reactive layer in response to AI. Go grab some popcorn.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. How will these changes affect agencies? “I This means smaller organizations can in-house tasks they might have previously depended on agencies to execute.

User-Generated 113

User-Generated Communications Management Analytics 113

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Transform 129

Transform Marketing Marketers Market Research 129

Hubspot Marketing

MAY 11, 2023

That’s why many companies choose to outsource their SEO to an SEO agency/service. In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. Table of Contents What do SEO services do? They help boost authority and build brand awareness. Let’s dive in.

Price 121

Price SEO eBook Succession Management 121

Customers.ai

DECEMBER 11, 2023

For marketing agencies, the challenge is even larger – adapt to all the changes, show value to your clients, and prove campaign ROI. Our goal is to delve into a few of the major data privacy changes impacting marketing agencies and attempt to both dissect and illuminate the path forward. What does iOS 17 mean for agencies?

Law 100

Law Marketing Marketers Advertising 100

Search Engine Land

SEPTEMBER 26, 2023

Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence. However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. Obtain user consent.

SEO 105

SEO Law User-Generated Education 105

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. Goals without KPIs can be challenging for both you and your influencer to create impactful content and accurately gauge performance. You can get such information from influencer marketing tools, platforms, and agencies. billion by 2025.

Influencer Marketing 82

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 82

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

CRM 108

CRM Digital Marketing Customer Acquisition Communications 108

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. See Content Preferences of Engineers and Industrial Buyers ).

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Sprout Social

AUGUST 25, 2022

We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend. Brands will spend differently depending on their unique goals. Content creation: $5,250 per month. Social media management agency costs.

Management 121

Management Transform Price CRM 121

Search Engine Land

FEBRUARY 27, 2024

GPTBot’s arrival has highlighted these concerns, as many major brands are blocking it instead of leveraging its potential. Do brands that block GPTBot have valid fears? After researching and talking to agency professionals with legal backgrounds, I found the biggest reasons. Why do AI bots like GPTBot crawl websites?

User-Generated 109

User-Generated PR New Technology Branding 109