Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Consumer privacy has become a major focus in the digital advertising industry.

Transform 121

Transform Advertising Advertisers Law 121

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. However, without data-driven guidance to steer you in the right direction, you may find yourself drowning in the tide of information already available. Other brands will find success while you watch.

Marketing Strategy 87

Marketing Strategy Content Marketing Key Performance Indicator Analytics 87

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Digital Marketing 112

Digital Marketing Energy Advertising Advertisers 112

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

CRM 112

CRM Digital Marketing Customer Acquisition Communications 112

Search Engine Land

NOVEMBER 13, 2023

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one. Why clients break up with their agencies 2.

Transform 103

Transform Whitepaper Non-Profit CRM 103

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. Sagepath Reply is a full-service digital experience agency with strategic, user experience, creative, and development capabilities focused on delivering solutions that drive conversion and ROI.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Branding 122

Branding Finance Marketing Marketers 122

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it.

Analytics 98

Analytics Transform Digital Marketing Advertising 98

Digital Marketer

SEPTEMBER 11, 2023

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science.

Neuromarketing 104

Neuromarketing Digital Marketing Marketing Marketers 104

Martech

DECEMBER 26, 2023

Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning. Mitigating allocative harm has been the aim of many data science tools and practices.

Marketing 114

Marketing Marketers Customer loyalty Education 114

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 117

Target Market Advertising Advertisers Neuromarketing 117

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

DirectMail2.0

APRIL 24, 2024

It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. These early forms of direct marketing served as a means for merchants to reach potential customers beyond their immediate vicinity.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Search Engine Land

JUNE 30, 2023

Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year. There’s no doubt that GA4 offers many new reports and insights that UA struggled with (user funnel reporting) or flat out couldn’t provide (hello, data-driven attribution and predictive analytics!). I’ll be blunt.

Management 94

Management Analytics eCommerce User-Generated 94

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot experiences or through AI-driven third-party applications. Register free.

Marketing Automation Platform 121

Marketing Automation Platform CRM Transform User-Generated 121

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. 2 most important factor for US brand-side marketers when selecting an agency.”

Retail 104

Retail Gen Z Market Trends Millennials 104

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. She is a renowned, award-winning speaker and writer on digital marketing. LinkedIn: Simo Ahava (24.8K

Analytics 109

Analytics Digital Marketing Event Marketing Email Marketing 109

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Work with outside experts If you’re changing the company name, work with a branding agency. These agencies have expertise and specialized skills for doing this. However, the ROI can be enormous.

Transform 115

Transform Branding Management Education 115

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Sachs Marketing Group

DECEMBER 15, 2023

Before partnering with an SEO agency, asking pertinent questions is pivotal. This proactive inquiry sets the foundation for transparent communication, mutual expectations, and a partnership to achieve measurable, successful results in your digital marketing efforts. This is one of the most important questions to ask an SEO agency.

SEO 98

SEO Key Performance Indicator Price Communications 98

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business professionals. Why we care.

Branding 90

Branding Transform Entertainment Advertising 90

Search Engine Land

OCTOBER 27, 2023

By experience, you want to fuel your bid strategy with some initial down funnel data (purchases) before trusting Google’s AI. A shame since search term reports helped better inform holistic marketing decisions. Get the daily newsletter search marketers rely on. it would be perfect. Why is that? SUBSCRIBE See terms.

Non-Profit 123

Non-Profit Advertising Advertisers eCommerce 123

Martech

JANUARY 5, 2024

Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. But RMNs need to mature.

Retail 113

Retail Transform Shoppers Advertising 113

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

Whitepaper 132

Whitepaper Transform User-Generated Marketing 132

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels.

User-Generated 123

User-Generated Transform Advertising Advertisers 123

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Customer 109

Customer Transform Retail eCommerce 109

Martech

OCTOBER 10, 2023

This reflects a fundamental shift in consumer engagement with businesses, driven by convenience and information access on digital platforms. To stay competitive, companies must adapt their digital marketing strategies. As a result, ecommerce and digital storefronts have surged. across three industries.

Customer Journey 123

Customer Journey Shoppers CMO eCommerce 123

Martech

JULY 13, 2023

So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. Mercury Analytics , a research platform, now has MercuryAI driven by OpenAI. It provides insights into qualitative data, revealing emotions, themes, and audience perceptions.

Product 97

Product User-Generated Shoppers Promotion 97

Search Engine Land

OCTOBER 4, 2023

LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. LinkedIn has confirmed that the Accelerate feature is currently only available in limited markets. How it works.

Advertising 113

Advertising Advertisers Management Place 113

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Search Engine Land

MARCH 1, 2024

Programmatic SEO is actually database-driven. This practice directly aligns with the description of programmatic SEO or otherwise – database-driven content structured via a reusable template before being presented to the user. Get the daily newsletter search marketers rely on. YouTube checklist) {type} software (e.g.,

Non-Profit 135

Non-Profit User-Generated SEO Analytics 135

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 69

Marketing Strategy Marketing Marketers Price 69

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Retail 138

Retail Finance Advertising Advertisers 138

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. Marketers must manage their creative teams to best effect. Once upon a time, marketing and advertising was guided mostly by creatives. We’re surrounded by data. Painting by numbers.

CMO 122

CMO Analytics Digital Marketing Management 122

Lynton Web

OCTOBER 19, 2023

Leveraging HubSpot's Core Features HubSpot is a powerhouse suite of tools designed to optimize your marketing, sales, and service efforts. Marketing Hub , for instance, is not just about sending emails but creating targeted, personalized marketing campaigns that speak directly to your audience. And the best part?

Inbound Marketing 64

Inbound Marketing Analytics Management CRM 64