Content Marketing Institute

DECEMBER 14, 2023

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? Find out who won — and what the experiment revealed about AI strengths and limits. We put it to the test.

Marketing 96

Marketing Marketers 96

Marketing Sherpa

FEBRUARY 16, 2024

So with the launch of new expert assistants in MECLABS AI (MECLABS is the parent organization of MarketingSherpa), I thought it would be interesting to interview one of those experts assistants – Project Planner. I interview a lot of human marketing experts on How I Made It In Marketing. Is this a little gimmicky?

Marketing 84

Marketing Marketers 84

Martech

MARCH 13, 2023

Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. And so, AI cannot write like us,” wrote Eddie Shleyner , founder of VeryGoodCopy.

Whitepaper 97

Whitepaper Copywriting Transform User-Generated 97

Hubspot Marketing

MAY 16, 2023

If you're like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. But how can AI assistants help marketers?

CRM 91

CRM Marketing Marketers User-Generated 91

Search Engine Land

MARCH 31, 2023

.” Well, if by some extreme fluke, you see one of BuzzFeed’s AI-assisted content in your search results, here’s my recommendation: avoid it. Or, do we now have to call it the “first-AI point of view”? Does AI even have a view?) Why we care. Let’s stop that now. As Told to Buzzy.

SEO 96

SEO Product 96

Search Engine Land

AUGUST 14, 2023

The Google Ads help guide has a new AI assistant. Select users are currently being invited to test the AI and provide their feedback. Marketers have been widely encouraged to test new AI tools and integrate them into their daily work strategies. If I do, please leave feedback so I can learn.” ” Why we care.

User-Generated 97

User-Generated Search Marketers Product Marketing 97

Martech

MARCH 17, 2023

WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. The post More AI writing assistants in action appeared first on MarTech. In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. And let’s not forget that Copy.ai

Copywriting 101

Copywriting User-Generated B2C Price 101

Search Engine Journal

JULY 12, 2023

Google unveils experimental AI notebook NotebookLM to summarize documents, answer questions, and generate ideas. The post Google Launches NotebookLM – An AI Note-Taking Assistant appeared first on Search Engine Journal.

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95

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. While AI tools can enhance work, it’s important to test and retest output for accuracy and not just copy and paste the information and data given. It is a research assistant.

Marketing Strategy 82

Marketing Strategy Marketing Marketers CRM 82

Search Engine Journal

MARCH 14, 2023

Learn more about Claude, the new AI assistant from Anthropic, offering a helpful, honest, and harmless AI experience. The post Anthropic Introduces Claude: A Safer AI Assistant appeared first on Search Engine Journal.

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Marketing Sherpa

MARCH 22, 2024

Personification is the intimate companion of imagination. Which is why so many great artists use it. For example, Jack London wrote, “But the plummet of his hearing brought nothing to him save the moaning of wind through invisible trees and the rustling of leaves on swaying branches.” You may have seen this tactic used so […]

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Marketing Sherpa

MARCH 15, 2024

For example, Facebook Copywriter in MECLABS AI. When you’re concepting and brainstorming and trying to think of that next idea, wouldn’t it be great to bounce around your thoughts with a giant brain well versed in a specific topic? Well with the magic of artificial intelligence, you can. It’s totally free to use (for now). […]

Copywriting 87

Copywriting Information Technology Social Media Marketing Marketing 87

Search Engine Land

APRIL 22, 2024

Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. Meta AI launched with Microsoft Bing integrated in September. How Meta AI works. Meta AI will also appear in the main Facebook feed. Why we care. ” Meta.ai

SEO 121

SEO 121

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. AI has the power to automate routine tasks, improve operational efficiency, enhance customer experience and much more. Enhance creativity : AI can be used to enhance creative activities , such as art and music.

Transform 273

Transform Logistics Manufacturing Retail 273

Marketing Sherpa

DECEMBER 11, 2023

In the AI Guild, Flint McGlaughlin and Guild members themselves are constantly evaluating artificial intelligence tools and services to discover how they can be used by marketers and entrepreneurs.

Marketing 97

Marketing Marketers Content Marketing 97

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. Not only can these nifty AI apps and tools help you boost productivity by organizing your time and tasks better, but they can also use machine learning to do some of those time-consuming or repetitive tasks for you.

Product 101

Product Price User-Generated Social Media Marketing 101

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. The post AI-powered martech releases and news: April 11 appeared first on MarTech.

User-Generated 110

User-Generated Advertising Advertisers Digital Marketing 110

Search Engine Land

APRIL 25, 2024

“If you look at our two end-to-end AI-powered tools, Advantage+ Shopping and Advantage+ App Campaigns, revenue flowing through those has more than doubled since last year,” said Meta CEO Mark Zuckerberg. Could Meta AI bring in search advertising dollars at some point in the future? ” AI investments.

Advertising 76

Advertising Advertisers Price 76

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

Customer 101

Customer Non-Profit Real Estate Transform 101

Content Marketing Institute

SEPTEMBER 8, 2022

Or will AI images become just another tool in the creative palette? Do text-to-image generators spell the end for creative careers? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help. Continue reading →

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90

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Shipping 122

Shipping Communications Management Product Marketing 122

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Transform 110

Transform Customer Acquisition User-Generated Advertising 110

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience.

User-Generated 117

User-Generated Copywriting Advertising Advertisers 117

Search Engine Land

FEBRUARY 8, 2024

Bard, Google’s generative AI-powered conversational tool, is no more. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet AI, bringing the Gemini model to Gmail, Docs, Sheets, Slides, Meet and other Google products. Gemini is replacing Duet AI.

User-Generated 131

User-Generated Product SEO 131

Martech

MARCH 14, 2024

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. We’re assisting with the authoring of content and how marketers position that content to customers.”

Customer 109

Customer Communications Product Place 109

Search Engine Land

JANUARY 11, 2024

Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to. Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant across devices,” the company wrote. The changes.

New Technology 118

New Technology Management Customer SEO 118

Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Creative Assistant explained.

User-Generated 104

User-Generated Advertising Advertisers Branding 104

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s coming from every direction.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

Martech

NOVEMBER 2, 2023

What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey.

Transform 115

Transform User-Generated Analytics Management 115

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Management 125

Management User-Generated Analytics SEO 125

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customer 145

Customer Transform CMO Retail 145

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 114

Transform Content Marketing Marketing Marketers 114

Martech

MARCH 14, 2024

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you.

eCommerce 119

eCommerce User-Generated Retail Promotion 119

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. 25% are gearing up to jump on board.

Affiliate Marketing 104

Affiliate Marketing PR User-Generated Analytics 104

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

User-Generated 110

User-Generated Retail Shoppers Advertising 110

Search Engine Land

JANUARY 30, 2024

If the insufficient support from Google Ads is a concern, considering Yelp as an alternative platform is worthwhile due to the additional help and assistance it offers advertisers. ” Yelp’s AI plans. Why we care. Scheduled consultations. Google’s approach.

Advertising 111

Advertising Advertisers Management Search Marketers 111

TechWyse

MAY 3, 2023

Source: Shutterstock Growing Importance of Artificial Intelligence (AI) Artificial intelligence (AI) is a branch of computer science dedicated to creating machines capable of learning, solving problems, and making decisions. Many companies have used AI in their digital marketing plans.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98