Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

Copywriting

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The AI generates multiple video options using licensed assets (from partners like Billo and Getty Images). Key features: Digital Avatars: Tell your stories with customizable AI avatars. Bigger picture. What’s next.

Transform

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. This approach enhances the customer experience with AI.

Email Marketing

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action. It’s pretty simple.

Marketers

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level.

Customer Journey

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Some will hire expensive consultants and embark on a massive AI transformation. Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report.

Transform

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping.

Customer

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. 7 Examples of AI Automation 1. Let's dive in!

Marketing Strategy

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

Transform

Martech

SEPTEMBER 6, 2024

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. Will my expertise and value survive in an unpredictable AI future?

Transform

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. Customer-centric approach.

Copywriting

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. AI adoption. Shifts in perception.

Marketers

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.)

User-Generated

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. People are looking for answers beyond Google, turning to platforms like Amazon, TikTok and even generative AI tools. Along with this shift, customers have raised their expectations. Brands must remember their customers are people, not just data points.

Analytics

Martech

AUGUST 26, 2024

Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. Here’s the list in alphabetical order: 1.

Transform

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Gen Z

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Quarterly results drive many leaders.

Key Performance Indicator

Martech

DECEMBER 6, 2024

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Email: Business email address Sign me up!

CRM

Martech

JANUARY 15, 2025

An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Use AI to drive measurable improvements in that area.

Customer Acquisition

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries.

Market Trends

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” AI transparency.

Gen Z

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues.

Transform

The Marketing Operations Leader

AUGUST 6, 2025

In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? We talked about AI, Martech, and what it really takes to be a great B2B marketer today.

CMO

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketers

Martech

SEPTEMBER 6, 2024

Today, the company has 7,000 customers using its Own Data Platform, which provides data archiving, seeding, security and analytics capabilities. Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service.

CRM

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.

Advertisers

Martech

DECEMBER 12, 2024

With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future. On the other hand, AI is emerging with the potential to reshape marketing, though its full impact is still unclear.

Transform

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food

Martech

NOVEMBER 21, 2024

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Bluecore , acquired the AI Shopping Assistant, alby.

Law

Martech

JANUARY 10, 2025

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. of subscribers would opt out of emails whose subject lines didn’t line up with the message content.

Copywriting

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. The reality is that we’re throwing money at screens while our customers are walking through doors. That’s where AI and ML can help.

Retail

Martech

DECEMBER 6, 2024

The move is a key part of the companys new Zero Data AI Cloud, aimed at accelerating business AI adoption. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations. Email: Business email address Sign me up! Processing.

Transform

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. All of these businesses sell custom song lyrics prints.

SEO