The Marketing Operations Leader

DECEMBER 23, 2024

I’ll take you inside the exact frameworks and playbooks I’ve used to build and lead high-performing ops teams. AI-powered tools and templates – Implement everything faster and with more precision. We’ll focus on real-world, hands-on strategies—not just theory.

New Markets

Trade Press Services Newsletter

JUNE 5, 2025

Humanizing B2B: The New Truth in Marketing that Will Transform your Brand and your Sales by Paul Cash and James Trezona Humanizing B2B is refreshingly different from the typical B2B marketing playbook. Mastering AI for B2B Marketing is the go-to summer playbook for all things artificial intelligence. Buy on Amazon 3.

Transform

Hubspot Marketing

MAY 21, 2025

Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. Ideally, this will be a playbook that readers can emulate to drive success in their business. To drive demand for my playbook, I tease the content in our weekly newsletter. This is the meat of your playbook.

Transform

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Account Plan Creator generates a structured account strategy.

Transform

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Summarize meeting notes : Leverage AI to organize and condense notes from multiple sessions.

Transform

Martech

DECEMBER 27, 2024

Dig deeper: 6 steps to help improve customer experience with AI Hyper-personalization for customer success Real-time data, and the capacity to leverage it through customer experience, will give brands the ability to provide individualized service in the upcoming year. Email: Business email address Sign me up!

Customer

Martech

MARCH 3, 2025

Executives, sales teams and marketing leaders have all built processes, playbooks and expectations around MQLs. By reframing this shift as a necessary response to AI, financial scrutiny and fiduciary responsibility, GTM teams can move beyond vanity metrics and establish themselves as leaders in the next era of B2B growth.

Transform

Martech

JUNE 18, 2025

In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, driven by AI and automation. Melissa discusses her upcoming book, organizational restructuring and the need for dynamic governance over static playbooks. Tune in to uncover how leaders can navigate this chaotic yet exciting new world.

Product

Buffer Marketing

AUGUST 21, 2024

🎁 5 free social media marketing courses (by social media platforms) Before we begin to learn social media marketing as a whole, it’s critical to acknowledge that every social media platform has its own playbook. The playbook contains 26.5 copywriting techniques, copy-testing cheatsheets, and an AI copywriting bot.

Social Media Marketing

Martech

JULY 9, 2025

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies.

Law

Martech

AUGUST 2, 2024

Struggles crop up as internal political debates, anxiety over funding prospects, conflicting priorities, shifting targets and worry about looming macro-shifts like AI. Major campaigns, sales playbooks and big events are also set in motion annually.

Transform

Martech

JULY 24, 2025

You need reusable systems: editorial playbooks, workflows, contributor guidelines and feedback loops. Dig deeper: How to use AI to turn one event into a month of content Scaling your content engine requires operational discipline. When building your playbook, focus on usability. Keep your playbook alive. AI can help, too.

Transform

The Marketing Operations Leader

JUNE 24, 2025

Marketing Ops AI Agent Launch This Week! The 2025 AI and Marketing Performance Index Marketing teams are under pressure to deliver faster results with fewer resources. AI is supposed to help. But there’s a gap between the promise of AI and what teams are actually experiencing on the ground. Read the full report.

Transform

Martech

JULY 23, 2025

In this episode of Playbook Broken, we delve into the shifting landscape of business marketing and sales playbooks. We welcome Will Allen, VP of media and AI privacy products at CloudFlare, to discuss the evolution of content creation and AI in today’s dynamic environment. Email: See terms.

Shipping

Martech

FEBRUARY 26, 2025

Dig deeper: Balancing the human-to-AI mix in B2B marketing 4. If you want to stand out, think beyond the usual playbook. .” Action step Start sharing real stories failures, lessons learned and how you’re adapting. This builds trust and shows you’re in the trenches with your customers.

Whitepaper

Martech

MAY 6, 2025

AI fundamentally reshapes how marketing and sales work together. For those adopting traditional ABM frameworks, look to modernize from static account lists, third-party data dependencies and limited personalization to allow for an AI-powered future. AI changes this equation. The key is using AI to create a shared experience.

Transform

Martech

JULY 31, 2024

Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. These leaders have an end-to-end customer experience strategy, but they’re also playing by a different cultural playbook.

Transform

Martech

MAY 7, 2025

Fast-forward to today: chaotic government decision-making, economic pressure, remote workforces and AI have reshaped everything. Why the old playbook no longer works Product “pitch-slaps” are doing more damage than good. Dig deeper: Could AI be what finally aligns marketing and sales teams? The real shift?

Analytics

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Despite overwhelming concern, Gen Z still exhibits a slight enthusiasm for AI-generated content, such as AI influencers.

Gen Z

The Marketing Operations Leader

APRIL 1, 2025

In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? 2️⃣ AI AGENT ONLY A single AI agent handles inbound questions and updates the CRM. Expensive to scale.

CRM

The Marketing Operations Leader

JANUARY 2, 2025

You’ll learn exactly how to build, lead, and scale a marketing ops function from scratch—drawing from real-world lessons I’ve learned leading teams and solving complex problems.

Non-Profit

The Marketing Operations Leader

JULY 29, 2025

In this edition: AI or Automation? AI or Automation? Most C-Level executives don’t know the difference between AI and automation. Execs are impressed with systems that send emails at the right time, score a lead, route it to sales, and personalize a message—they call it AI. Or should I say, “AI strategy.”

eBook

Martech

MAY 30, 2025

Google’s AI Overviews , OpenAI’s ChatGPT ,Perplexity and Copilot Search in Bing have changed how we find content. The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. So, it’s time to update your old SEO playbook.

PR

Backlinko

JUNE 12, 2025

The next step is to ensure your expertise is recognized by AI systems. Users ask AI about your industry, see your brand mentioned, and then visit you directly later. They’re likely discovering us through AI responses, then searching for us directly later. It’s the practice of optimizing for AI-powered search systems.

SEO

Jeff Bullas

JUNE 27, 2025

Why it matters New media (YouTube) and other social media platforms are disrupting old media but AI is the next revolution and replacing expensive production with instant creation. One-person AI-powered channels can now rival Hollywood in output and profit. One-person AI-powered channels can now rival Hollywood in output and profit.

Non-Profit

Martech

JUNE 4, 2025

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. The complexities of brand measurement in today’s AI-driven landscape. The complexities of brand measurement in today’s AI-driven landscape.

PR

Hubspot Marketing

JUNE 19, 2025

And even more often than ever, it’s a bigger strategic play, like launching new products, especially now with AI. Maybe pre-2022, before ChatGPT and AI, information had more value. Build content program or channel playbooks. Sometimes, it’s just competitive pressure. It’s not different. And, I think that used to be fine.

Marketers

Martech

JULY 25, 2025

AI is now your silent brand manager. This playbook distills the chaos into clear, actionable steps. Use analytics to spot gaps and opportunities for visibility in AI-curated results. They need to be understandable and contextualizable by AI. Foster cross-functional team collaboration Multimodal AI is not going anywhere.

Branding

The Marketing Operations Leader

JANUARY 11, 2025

Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks. 3: Explore emerging technologies like AI to enhance capabilities. Score: 1: Processes are ad hoc and inconsistent. 2: Some documentation, but inefficiencies persist. Score: 1: Disconnected tools with no documentation.

Finance

Hubspot Marketing

DECEMBER 4, 2024

AI-driven Segmentation Techniques In the age of AI-powered personalization, there’s no excuse for treating your email subscribers like a monolith. Read more about AI segmentation tools. Pro tip: Alexis Grant uses an AI segmentation tool to make the most of her educational content.

Education

Martech

JANUARY 23, 2025

Now, it appears that SEO playbook is no longer working, likely due to a combination of Google core updates and AI Overviews. HubSpot, for years, executed a masterful content strategy that was emulated by countless other brands and websites. For years, it was considered by many to be the gold standard of B2B vendor blogs. SEO reactions.

SEO

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust.

Branding

Backlinko

SEPTEMBER 6, 2024

Here, Traffic Think Tank’s resident AI expert, Johnny Wordsworth , highlights the AI developments and AI tools that SEOs need to know about in a few sentences. This is a private Google Doc where Marie collects her thoughts on the biggest developments in the world of SEO and AI each week: Marie is all-in on AI in SEO.

SEO

The Drum

JULY 15, 2025

The full-service shop’s founder explains why B2B marketing demands more than a B2C playbook and why his firm rejects the ‘agency’ label in favor of becoming a true revenue partner across Latin America and beyond. For Hernán Brana, the distinction between B2C and B2B isn’t subtle. It’s fundamental.

B2C